Nordstrom Coupons Marketing Strategy

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Nordstrom is an ideal store based in US equipped with fashionable items that can be bought through coupons availed through Nordstrom coupons. The Nordstrom coupon codes are another way to make discounted deals you can search for on the online web. Women make their important buys of fashionable items which is sold with use of Nordstrom coupon.

Nordstrom’s is classified as a department store. They are one of the largest U.S. department store chains, along with Macy’s, JC Penny’s, and Sears. As with the other department stores, each of Nordstrom’s departments are treated as separate buying centers. Each group operates independent from each other, being headed by a buyer who is responsible for the types and quality of merchandise sold, as well as any promotions that may be used. “The company has also benefited from a new computerized inventory system that gives buyers and salespeople the necessary data to make smarter decisions about

Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type..

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They also understand that “when you stop evolving with your customer, you die,” as Jamie Nordstrom, president of stores, has said. They are building fulfillment centers to accommodate online shopping more quickly, use RFID chips to keep their perpetual inventory system for stores and online to share, and invested more into online growth than brick and mortar stores, knowing that this is where their growth is coming from. “Over the next several years Nordstrom expects to derive half of its sales from the Rack and from its online units, versus 38 percent today,” and that’s because “the U.S. Commerce Department estimates that electronic commerce amounted to 6.2 percent of total retail sales in the first quarter of 2014.” Analysts have also been saying Nordstrom has thrived compared to competitors because it is a pioneer in perks like free shipping and also having the unique diversity of products online. (https://nrf.com/news/nordstrom-exec-evolve-or-die) (http://www.luxurydaily.com/nordstrom-integrates-instagram-to-create-shopping-experience/) (http://seattletimes.com/html/businesstechnology/2024313399_nordstromearningsxml.html) (http://wwwiebe.com/nordstrom-customer-service-first/)

Unlike more mainstream oriented department stores such as JCPenney or Macy's the target demographic for Nordstrom is more upscale. Nordstrom markets products that are indented for those with more disposable income. Because of this, they may not sell the same volume of products as JCPenney or Macy's. However, what they do sell is likely priced significantly higher than the more mainstream competition. The major draw of Nordstrom is the quantity and status of the designer brand names that they offer. Some of these brands include Gucci, BOSS, Calvin Klein, as well many more designer labels. In other words, brand names that not would likely be found at the likes of more mainstream department stores. Furthermore, these brands could be considered

To make you understand this, I would share my experience. I went to Kroger recently to get some groceries, and brought a stack of Publix coupons to consume. I usually don’t shop from Kroger; but I had an idea that they would accept their competitor’s coupons.

Goals & Objectives The goal of Nordstrom, is to create a wonderful customer experience, which will never change within the Nordstrom Company. Their goal is to create new experiences for its customers. For instance, their goal is to create convenience, speed, innovation, and personalization, which all impacts the customer experience (Nordstrom Company, n.d.). Nordstrom also wants to be able to invest in its cross-channel experience, by combining its online experience with the high-touch inclusivity of its stores (Nordstrom Company, n.d.).

Nordstrom today is known as one of the most innovative department stores because they are always coming out with new ways to improve their stores and delivery system to make it easier for employees and customers. One way Nordstrom is doing this is by implementing their program “Buy Online, Pickup in Store”. When shopping online you can find an item you would like to buy and if you need it in the upcoming days instead of between three to eight business day, which is the usual shipping time, you can see if it is in a store near you and then purchase it online and then the “Buy Online, Pickup in Store” team will go around the store to find your items and then you pick it up in the store at the service bar so you do not even have to go to the department that it was purchased from. I have as a customer used this program numerous times, one time I used it to pick up a last minute dress for an upcoming dance so I picked it up the same day I bought it online and it was a quick and easy process.

With that being said, Nordstrom has chosen the customers over all else. Because of this the company is able to make the shoppers feel more comfortable and they leave the store feeling like they were not only taken care of but all their needs were met. They did not need to wonder around aimlessly for a while. Instead, the company has great staff that are trained extremely well. As a result, Nordstrom have created a rich consumer base for their business.

Establishing a culture that is customer focus starts at the very top. The Company will therefore encourage the top management to offer strong leadership to the rest of the Company. Nordstrom Inc. will develop a systematic method that will be used to monitor and collect customer feedback. The Company will build a listening program or a platform through which customers will air their views. The Company will also strive to align all its employees to its vision and objectives. The Company will take the necessary actions required to improve customer experience. Nordstrom Inc. will ensure that its employees remain committed to Company goals. It will ensure that it always provides its customers with the best customer experience.

We don’t rely on promotions, be it one-day sales, coupons, or “friends of friends” sales. We think our regular pricing has to have integrity.” Fifth is presentation, where the stores image is determined. Nordstrom is known for its relaxed upscale image. Sixth is personnel or customer service, where employees assist customers with their shopping experience. Nordstrom’s personnel are outstanding while they may not serve customers champagne they definitely will go out of their way to assist customers. I think that their personnel have to be the reason behind their success. Whether the story about the customer buying one shoe or the customer returning tires are true or not, gives the current and potential customers a sense of comfort and good customer service beats prices any day.