Nordstrom, Inc. Company Profile Essay

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Nordstrom, Inc. was founded in 1901 by John W. Nordstrom. At the time when the store was opened, in 1901 in Seattle, it was just a shoe store. Today, the company is known as a fashion specialty retailer, offering apparel for women, men, and children. They offer other products such as shoes, gifts, cosmetics, handbags, jewelry, accessories, and fragrances (Nordstrom Inc.: Company profile, 2016). To this day, the company’s headquarters are in Seattle, Washington, and has expanded operations in 39 states and Canada, with a total of 323 stores, of which there are 121 full-line stores (Company History, n.d.). The company employs about 67,000 people. For the financial year ending January 2015, they recorded revenue at $13 million (Nordstrom Inc.: Company profile, 2016). The company’s number one goal since their existence has been to provide the customer with the best possible service (About Us, n.d.). They excel in customer service, which can be considered as one of their main strengths (see Appendix B for more detailed information about the SWOT analysis). Improving customer service, offering them the best selection, quality, and value (Company History, n.d.) is at the core of the business. The company is committed to the customer’s experience and tailors the business “through the eyes of our customers” as “listening to the customer has never been more important” (Annual Reports, 2014). Additionally, the company offers a variety of brands and services to serve
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