Nordstrom Marketing Mix

Even though Nordstrom and Neiman Marcus retailers had the same basic store structure, the differences are noticeably visible in the costumer’s eyes. Entering into Neiman Marcus, customers have the feeling of having found a high-class store. This sensation makes Nordstrom rank as a store for people with an average purchasing power. Meaning, people of upper middle class. Similar to Nordstrom, Neiman Marcus has a showcase on both sides of the main door. The peculiar and different between both stores is reflected in the modern glass structure of the Neiman Marcus showcase, in which the facade of the main door is made, together with its shop windows or showcase. That structure provides it a luxurious touch of the last architecturally speaking trend. Neiman Marcus’ shop windows, unlike those of Nordstrom, they are oversize and have the same height as the main door although, they are wider. They occupy the entire main façade or, almost all of it. In addition, they are always stinging some of the most exclusive seasonal products in fashion in the show window. Neiman Marcus store does not have a central corridor that takes you straight to the central stairs, placed in the center of the store. Nevertheless, we can assume its main corridor or aisle is circular. A great strategy to make customers spend more time in the store and buy products that were not on their list. The first thing you come across when entering the store is a welcoming mannequin (in form of an elegant

A year short of its 100th anniversary, Nordstrom Inc. was in trouble. An expensive marketing and merchandising campaign begun in early 2000, dubbed "Reinvent Yourself," was flopping in its attempt to reach out to younger customers.

Marketing. Because of the large number of suppliers selling similar products, apparel-retail firms must stimulate demand with attractive store layouts, colorful product offerings, and various sales promotions.

Nordstrom is an ideal store based in US equipped with fashionable items that can be bought through coupons availed through Nordstrom coupons. The Nordstrom coupon codes are another way to make discounted deals you can search for on the online web. Women make their important buys of fashionable items which is sold with use of Nordstrom coupon.

 Although Nordstrom targets a more upscale clientele, it is still considered a large independent department store that

Unlike more mainstream oriented department stores such as JCPenney or Macy's the target demographic for Nordstrom is more upscale. Nordstrom markets products that are indented for those with more disposable income. Because of this, they may not sell the same volume of products as JCPenney or Macy's. However, what they do sell is likely priced significantly higher than the more mainstream competition. The major draw of Nordstrom is the quantity and status of the designer brand names that they offer. Some of these brands include Gucci, BOSS, Calvin Klein, as well many more designer labels. In other words, brand names that not would likely be found at the likes of more mainstream department stores. Furthermore, these brands could be considered

Nordstrom’s is classified as one of the biggest U.S. department stores. Along with Sears, Macy’s, and JC Penny’s, Nordstrom manages each department in their stores as an individual buying center. Every group functions separately from one another, and is administered by a buyer who is in charge of all varieties and styles of merchandise sold. Promotions that can be used in the stores are included, as well. “The company has also benefited from a new computerized inventory system that gives buyers and salespeople the necessary data to make smarter decisions about what is needed in the stores—and what isn’t.” (Lamb, Hair, McDaniel 569). This new and improved system allows the department store to market a greater amount of full priced items, which ultimately increase sales. The buyer is also able to easily determine what items to obtain and exhibit in the store by using this system.

As someone who has never had the privilege of living near a Nordstrom’s I’ve always seen going to the store as a treat. Because of where I’ve lived I had never seen an advertisement. What I do find interesting however is their influence over Google and other search engines. I online shop more than I care to admit and anytime I google an article of clothing described a business, or semi-formal their brand pops up in the top 5.

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Hollister Co. was founded in 2000 and is based in Los Angeles, California. The company operates as a secondary business for Abercrombie & Fitch Management. The company provides clothing and accessories for men and women. Hollister’s main target consumers are teenagers. Hollister retails its products through a chain of stores in the United States, Canada, and the United Kingdom. They also sell their products online. The marketing strategies that Hollister use to promote their products are by using a logo, a slogan, and informing what their products are pertaining too. Two of the marketing strategies are very effective in attracting consumers while one of the marketing strategies needs more research to be done. Because of Hollister’s well known slogan, attractive logo, and the way they use celebrities to represent their product, this makes them unique compared to other clothing businesses.

Firstly, when taking a trip to a store or mall, we may be going just to purchase one item. Or maybe we are just going to browse and end up purchasing more than we intended. In “The Science of Shopping”, Gladwell explains how certain stores have

If I were the CEO of Nordstrom then I would focus on investing towards E-commerce. It is important to realize that majority of the consumers are shopping online for products. The company should create different categories on their website and try delivery products to customers very quickly. I would close stores that have been not performing well because it cost a lot of money to the company. I would leave stores open that generate a lot of revenue. If I were to open new stores then it would be important to place them in strategic locations that have a lot of foot traffic. The article mention that Nordstrom wants to spend a lot of money towards revamping 122 stores. I wouldn’t invest a lot of money without having solid data. The company should

Stores: The store is to enable a certain feel for shoppers. The brand was embodied in the store in the way the clothes were merchandised in the store. The clothes

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

Executive SummaryTop Shop is one of the leading retail brands known globally for its most up-to-date styles in clothing and other fashion accessories. Earlier only a low price clothing outlet primarily for the teenagers, Top Shop is now the hottest fashion clothing brand with its stores keeping the latest fashions and the exclusive and extraordinary designs that appeal to all age and socio-economic groups.