Nordstrom Marketing Strategy

Urban Outfitters is a popular clothing and accessory store that was founded in 1970, and generates success from the type of merchandise it retails, as well as through the contemporary culture and ethos that it promotes to its customers. The store has stated that it is targeted towards a specific audience that ranges from eighteen to thirty years old, who are well “educated, [and] urban-minded” (“Urban Outfitters”). Urban Outfitters offers a specific shopping experience that is unique to its store, because it focuses on a well-defined audience that is attracted by its modern environment and trendy clothes. Many individuals are unconsciously lured into the store first by the placement of the store itself, then by what the consumer can see in the front windows, and lastly by the specific and well thought out placement of the store’s merchandise. It is evident that the theories regarding retail geography defined by Paco Underhill, including the stores location, the decompression zone, the invariant right, destination items, the

Nordstrom’s is classified as a department store. They are one of the largest U.S. department store chains, along with Macy’s, JC Penny’s, and Sears. As with the other department stores, each of Nordstrom’s departments are treated as separate buying centers. Each group operates independent from each other, being headed by a buyer who is responsible for the types and quality of merchandise sold, as well as any promotions that may be used. “The company has also benefited from a new computerized inventory system that gives buyers and salespeople the necessary data to make smarter decisions about

The most important component of Nordstrom's retail mix is its customer service. The retail environment is completely customer driven and giving the customer satisfaction in every possible manner is very important. The point of view that ‘Service Pays’ is accepted by the retailer today

Historically, the department store affected every facet of social and economic life in America. The rise of the department store from the mid-1850s to the end of the 19th century was a major revolution for business and society. It revolutionized the shopping experience and created an entirely new view of ordinary retail stores. Endless categories of items from jewelry and accessories to home goods and furniture were available to all customers under one roof. Department stores found success in the early years, because they were selling more than just “products.” They were selling an entire experience to the American consumer. Known for their low prices, convenience, experience, and variety, department stores emerged as the iconic establishments of their time. These stores became mainstream institutions in downtown areas. Some department stores, such as Filene’s, even had restaurants and tearooms located inside the building. They had services like photo studios and special events like fashion shows and parades. Macy’s Thanksgiving Day Parade is still a widely popular event today, originating in

Who in here loves to shop at Sams or Costco? Its awesome right?? I mean

It was when Nordstrom and Wallin initiated the store that it became called Nordstrom as an early beginning and it can be counted amongst one of the most preferred stores you might want to visit for use of clothes and apparels you can purchase online through use of computers and stress on getting a settlement to your needs you want to make use of.

Warning, shopping at Selfridges is very addictive. The department store offers high quality merchandise and is located in Birmingtham, Manchester and London. In fact, people in those locations favor the department store because it offers exceptionally high quality merchandise at a very affordable price. They have it all. Shoppers will find the latest fashion, gifts, household items, and much more. In addition, the high end store offers customers a wide variety of fragrance beauty products for the discriminating man and woman. Remember to use the Selfridges discount code to save even more money on your favorite items.

Nordstrom today is known as one of the most innovative department stores because they are always coming out with new ways to improve their stores and delivery system to make it easier for employees and customers. One way Nordstrom is doing this is by implementing their program “Buy Online, Pickup in Store”. When shopping online you can find an item you would like to buy and if you need it in the upcoming days instead of between three to eight business day, which is the usual shipping time, you can see if it is in a store near you and then purchase it online and then the “Buy Online, Pickup in Store” team will go around the store to find your items and then you pick it up in the store at the service bar so you do not even have to go to the department that it was purchased from. I have as a customer used this program numerous times, one time I used it to pick up a last minute dress for an upcoming dance so I picked it up the same day I bought it online and it was a quick and easy process.

Opportunity: the company should try to expand its horizon by opening its retail outlets in even small townships. Secondly, the retail chain should try to specialize in selected items like home building materials, apparels for children or youth etc. The American family has also changed dramatically in the past decade. Because of this Nordstrom has changed its focus toward the individual. Ten years ago, it would not be a common sight to see moms shopping with their children, or dad’s waiting on the couch by the escalator with their children. Now days, it is almost unheard of to see families walking around the store. Teenagers, women, and men all come alone or with their significant other.

Nordstrom is an organization that practices constructive conflict. This form of conflict “refers to conflict in which the benefits exceeds the cost.”

Nordstrom is classified as an Upscale Independent Department Store Chain and is noted as one of the largest department stores of its type. Nordstrom is founded in 1901 by two partners, John W. Nordstrom and Carl F. Wallin. It’s headquarter is in Seattle, Washington area. Nordstrom carries a wide variety of merchandise and specialty goods, which includes apparel, shoes, jewelry, cosmetics, fragrances, handbags, accessories, and in some locations, home furnishings. Nordstrom is dealing with competition on many different levels. It is competing with higher end stores such as Neiman Marcus and Saks Fifth Avenue. In addition, it is also competing with second tier stores such as Macy’s, Dillard’s,

policy, gift-wrapping and item search (looking at other business partner inventory to help the customer find what they need) Nordstrom makes the shopping experience peaceful, which strengthens customer loyalty. According to Pitchel, Nordstrom really thrives in customer service. Nordstrom’s website says “We stand behind our goods and services and want you to be satisfied with them. We always want to take care of our customers. Nordstrom’s philosophy is to deal with you fairly and reasonably; we hope you will be fair and reasonable with us as well”. Nordstrom makes it clear that they want a business relationship, not a retail business (Pitchel).

also wanted me to look at the close. So i trudged over there, there were some pretty sweet coats, shoes, and sweatshirts. but all the prices were to high for

amazing image. Every store is a unique place with a wide range of products and a special

Before I start I would like to explain the layout of the store. Once walking in the store straight ahead you can see the merchandise a little further inside towards the middle of the store passing by the checkout a little to the left. On the right of the store, you can see the security guy and right next to him you can see the shoe area. To the right of the entrance you can see the checkout area and a little further you can see all the handbags and luggage. Behind