North Shore Pr Case

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Ciera Trisch North Shore LIJ Health Systems September 15, 2011 Trisch: North Shore Campaign:1 Summary SITUATION ANALYSIS As one of the leaders in the marketplace, and the nation’s third largest non-profit, secular health care system, North Shore-LIJ Health System is efficient in taking care of it’s employees. The overwhelming success of the 2010, “It’s About Choices Campaign,” leaves the North ShoreLIJ Health System with the an approval rating that exceeds all expectations. The organization will continue to pay on average 87% of the cost for employee benefits in 2011, however the health-care plans will differ from previous years. In an effort to increase the overall lifestyle and wellness of North Shore-LIJ employees, the…show more content…
Program incentives will be based on a points scale and include options like: lower rates on health care, days off of work, earned prizes, and bonuses. The overall budget for this launch is approximately $5,000. After one year of the program being in existence, “Partnering to Empower” will undergo SWOT analysis, and improve as needed. Tactics: One month prior to the launch of the “Partnering to Empower” campaign, the following should occur: 1. Informative email sent out to all North Shore employees. This email will introduce the “Partnering to Empower” program, and include staticsts on why regular health screenings are important for employees in the health care field. 2. An incentive brochure mailed to employees homes including information on, the benefits, cost, exclusions, limitations, and program overview. This brochure will be accessible through the North Shore-LIJ website as well. 3. Information updated on the Dedicated website: Trisch: North Shore Campaign:4 4. Cover story in the employee benefits magazine, Transforming Your Care 5. Nation-wide incentive program launch party. 6. Follow-up email blast to all employees when program launches. BIBLIOGRAPHY Adults Preventative Guidelines. (n.d.). UPMC Health . Retrieved September 14, 2011, from Guide to Clinical Preventive Services, 2010-2011. (n.d.).Agency for Healthcare Research and
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