Note On Amul

The second step will be assessing the supply market and discovering who offers what. General Mills is a member of the World Cocoa Foundation, which helps create contact with cocoa farmers, origin governments, and environmental organizations. It is very important to consider environmentally and labor friendly options when developing my sourcing strategy for cocoa beans. General Mills does not want to risk partnering with an unethical cocoa farmer who violates labor laws using young children or putting the workers through harsh conditions.

The company has been pioneer in field of business and also been responsible. The company has kept its objective very close to its heart and its initiative to reduce Carbon Footprint and water wastage to Zero by 2040 and Sustained source of supply for its food business by 2020 shows its commitment towards external stakeholders as well. They have been pioneer in field of business and have worked to improve its business

“ Once, a upon time in South central L.A. It ain't no fairy tale ”-Ice Cube. Have you ever met 3 kids ? You probably have But these 3 kids were growing up where there are shootings, robberies and at this time police cared about race and would disrespect most African Americans it was south central L.A.These is all happening in 1972-1989. A kid name Amuar had dark skin, light Blue eyes that look like the sky his hair is black and very curly, tall, not so bright, funny, and loves to rap and loves music but he is a trouble maker. He always had his notebook on him he would always write his own lyrics in it.

General Mills, Inc (GMI). produces and markets branded consumer foods globally. They also supply branded and unbranded food products to the foodservice and commercial banking industries. It offers ready-to-eat cereals, refrigerated yogurt, ready-to-serve soups, dry dinners, shelf stable and frozen vegetables, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grains, and fruit and savory snacks; a range of organic products, including soups, granola bars, and cereals; and ice cream and frozen desserts, and grain snacks. According to General Mills Inc. the company retails its products through direct sales personnel, as well as through broker, distribution to

Dairy Farmers was established in 1900 (Dairy Farmers, 2006a). It is one of Australia’s oldest food and beverage companies. It is presently headquartered in New South Wales (NSW), Australia. It is also the owner of the popular and award winning OAK brand name. According to company reports, it was originally assigned the responsibility of ensuring the freshness and quality of farmers’ produce when they reached city markets and consumers (Dairy Farmers, 2006a). However, it has grown over the years to become a major and dominant player in Australia, with a turnover of over 1.3 Australian dollars. The company obtains its milk from its own cooperative, made up of thousands of dairy farmers. These farmers are shareholders of the company. Dairy farmers also supplies both fresh and processed products the local as well as export markets. The company is reputed for its product excellence, having won a tall list of awards during its existence. In the words of the company it is “committed to using only the best and freshest ingredients, and to providing our customers with

GMCR sells their large variety of specialty coffee, coffee makers, cocoa, teas, and other beverages through supermarkets, several stores, restaurants, hotels, and to distributors in North America although it is most popular in the Northeast US (Yahoo Finance, 2012). They use their variety in products

General Mills (NYSE:GIS), our company, is a global consumer foods company. We develop distinctive value-added food products and market with our unique brand names. We work continuously to improve our established products and to create new products that meet our customers’ potential needs and preferences. Our company has $14.88 billion in sales last year. Our sales has grown substantially throughout the years due in large part to our popular brand names, this however is only part of the reason that we has been so successful. We markets global brands such as Green Giant, Old El Paso, Häagen-Dazs, Yoplait, Cheerios, Betty

“To bring smiles to families everywhere through the pleasure if its products made with dairy

Second-tier domestic producers (12.5 % market share in ECR, Case study - exhibit 3), medium-size competitors and regional producers, category to which MMBC belongs. These companies try to follow the major players in their product offering and marketing strategies, but fall short on the financial and marketing capabilities. They constitute MMBC’s main competition.

After six years of effort, which included redesigning the stores, the introduction of the non-food products into the Giant hypermarkets, the implementation of international retail standards that includes safety, cleanliness, structured training, and a vibrant shopping environment as well as centralized buying functions and improved operations, Dairy Farm has made Giant the undisputed leader in Malaysia's retail sector.

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

General Foods Corporation is an organization that manufactures consumer food products. The corporation is "organized along product lines in the United States," including Post, Kool-Aid, Maxwell House, Jell-O, and Birds Eye. Their customers are retail consumers.

However, MMC needs to improve its advertising strategy to increase brand awareness. Currently, it only uses its website to place its orders and customers can only notice this brand from word of mouth or some affiliate websites. MMC should use social media like Facebook or Twitter to advertize its products. It can also cooperate with other Carmelite churches or groceries to distribute its coffee packages. This is because over 133.5 million (150 million*89%=133.5 million) coffee drinkers in the United States brew their own coffee at home. And among them, about 30 million coffee drinkers prefer premium quality specialty coffees. MMC provides quality coffee that will attract these loyal coffee consumers, who are more willing to pay more to buy coffee made by high-quality fair trade and organic Arabica beans.

General Mills being the second largest cereal producer in North America boasts about its’ technical excellence and marketing expertise extended from the past 90 years in cereal market. Even though General Mills is less recognized in its’ domestic market they are enriched with an active product range globally. For an example 16% of the total sales were from outside of the USA in the year 2006.

Maury F. Dieterich was appointed the new managing director of GM (K). Mr. Dieterich had been the financial director for three years prior to this, and he was therefore already well known by the local staff. Mr. Dieterich, as managing director, is a member of the board of GM (K), which is presently chaired by Mr. Bernard Hinga. Mr. Hinga and most directors are Kenyans.