Notes On Red Mango Inc

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ASSIGNMENT INTRODUCTION TO MARKETING BUMKT 1501 TOPIC – RED MANGO GROUP MEMBERS SIMANT SAHI – 30309353 JASKARAN SINGH BOPARAI - 30130139 INDEX INTRODUCTION…………………………………………………………………………………………………3 INDUSTRY BACKGROUND………………………………………………………………………………….3 COMPANY BACKGROUND………………………………………………………………………………….4 MACRO ENVIRONMENTAL FACTORS………………………………………………………………….4 MICRO ENVIRONMENTAL FACTORS…………………………………………………………………..5 SWOT ANALYSIS…………………………………………………………………………………………………5 TARGET MARKET……………………………………………………………………………………………….6 TARGETING STRATEGY……………………………………………………………………………………….6 RECOMMENDATION…………………………………………………………………………………………..6 BIBLIOGRAPHY……………………………………………………………………………………………………7 Introduction: The main reason of this assignment is to collect related information about the selected entities, their functioning and operations, what products they make along with their portfolios and implementation of marketing strategies. And also how they manage to deal with their competitors. Red Mango Red mango is a frozen yogurt and smoothie brand known for its all natural frozen yogurt, fresh fruit smoothies, yogurt parfaits, and probiotic iced teas. There are now more than 190 locations in over 25 states in the United States. In 2011, Red Mango was named the No. 1 Zagat Rated chain in America for smoothies and frozen yogurt. Industry Background People have been eating plain yogurt for over four millennia especially in middle east and in India. In the 1930s Dannon began

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