Notes On Red Palm Oil

If you have ever watched television, you will have seen the multitude of commercials that air every thirty minutes or sooner. Advertisements are ways in which businesses sell their merchandise. Although advertisements are used to sell products, they may be selling more than just the product and could be influencing the audience in unintended ways. In this essay, I will analyze food advertisements frequently shown on American television. The one I chose was a commercial on youtube for Red Robin in which a lady was eating a burger. This may not seem like much, but there are many unintended messages within the commercial reflecting

Multimodal text plays a huge role in the entertainment industry, but how they promote and influence audiences to buy their products depends highly on how they present their advertisement. In the famous Old Spice commercial many rhetorical appeals are used, and although this advertisement little to realistically describes the product they are advertising, It's clever and subtle use of all three appeals, pathos, logos, and ethos, persuaded many people to switch to Old Spice and at the same time helped Old Spice reach its target audience, which is men.

In this fake advertisement about MagnaSoles, The Onion pokes fun at the techniques marketers use to sell their products. The author successfully satirizes how products are marketed to consumers through using the rhetorical devices of pretentious diction, hyperbole, and faulty logic.

Commercials and ads showcase many products. They have one goal: to sell. This means that companies will do whatever they (legally) can to get customers. A The Onion article critiques how products are marketed to consumers falsely, with lies and deceit. To further explain, the author does this through the exaggeration of quotes from said “consumers,” as well as using providing sarcasm through the fake product “Magnasoles.”

In the commercial created by the CDC “Terrie’s ad” a woman is in a hospital bed speaking against smoking cigarettes. Her voice is very difficult to understand, her skin has detrimentally changed, and the imagery portrayed is very disturbing to the audience. Terrie claims she started smoking as a teenager, and it is eventually released that she dies at the age of fifty-three from cancer. The purpose of this commercial is to stop people from smoking, ideally before they start. To reach this goal the creators of the video utilize multiple rhetorical appeals in an attempt to get across to the audience.

’ essay, “Propaganda: How Not to Be Bamboozled” illustrates how there are different types of propaganda used in advertisements. She explains that propaganda is simply a means of persuasion which can be used to promote good or evil. Propaganda pervades our daily lives and helps to shape our opinions and attitudes. William Lutz’s essay, “Weasel Words: The Art of Saying Nothing at All” explains how words in which you might say one thing, but mean the opposite.

In this mock press article from The Onion the advertisers use over exaggerated stories from, oftentimes, fake consumers that say how amazing the product is in order to sell more of these products. There are many different strategies used such as mocking diction and the use of parody of medicine.

Lutz critize the linguistic habits of hucksters. He alerts readers to the special power of the ‘‘weasel words’’-those familiar and sneaky critters that “appear to say one thing when in fact they say the opposite or nothing at all”(Lutz,357). Like weasel persuades us that the eggs is not hallowed by eating inside of an egg and deceive us by putting it back in the nest like how it appeared before. The advertisers use similar persuasive techniques like a weasel in their ads by using words or claims which appear really appealing in the beginning, but upon close examination they appear to be like hollowed out eggs in the nest which has nothing in

. People come and cut down the trees that the orangutans live in just for palm oil.

The New York Times stated that in 2016, “American adults are watching five hours and four minutes of television per day”. In five hours one could, make $50 working a minimum wage job, or drive to the Finger Lakes in Upstate New York, or even work on a paper! Instead, in between that five hours of television watching, flashes of advertisements imbedded with hidden messages are hurled at the viewer. The advertisements are lodged with persuasive techniques. Secret’s deodorant commercial can best be dissected, and attempted to figure out the persuasive techniques, by applying the critical process that is used in media. This process involves description, analysis, interpretation, and evaluation. After the breakdown of the Secret deodorant

The first article by Lian Pin Koh and David S. Wilcove discusses the appearance of palm oil in society and the growing predominance it has had in world over time. They provide a detailed summary of where palm oil is predominately produced, and what this production has done to the environment over the last few decades. The platform in which the article was written is with a focus on how the non-governmental organizations are benefiting from the production, as well as how the production has caused irreparable damage.The second article written by the Rainforest Action Network (RAN) uses numerous detailed examples, data

Advertising is a primal way to communicate, healthy bodies and lush fields “advertise” that they are good and should be pursued. Schrank claims “Ads are designed to have an effect while being laughed at, belittled, and all but ignored. A person unaware of advertising’s claim in him is precisely the one most vulnerable to the ad’s attack.” (Source E) Through billions of dollars in research, advertisements are directed to an almost subliminal level at their target consumers. By the use of focus groups, test studies and real data, corporations have discovered how to communicate with their target on multiple levels by the use of emotional, sexual, and logical

People have used propaganda, in many forms, to convince people into believing in their message for various reasons. One example is Subway’s advertisements and commercials. Subway is known for allowing customers to choose what goes on their sandwiches from their selection of bread, meats, cheese, and vegetables. In several of Subway’s commercials, one of their employees is making a sandwich for a customer. During these commercials, the customer or employee always emphasizes how Subway’s sandwiches are made fresh every day, and then their commercials end with their widely-known slogan, “Subway, eat fresh.” In these commercials, Subway keeps mentioning the use of fresh ingredients in their commercials and even putting the word “fresh” in their own slogan. As a result, Subway has millions of people that believe Subway’s food is actually fresh. But according to Subway’s ingredient list, the restaurant uses preservatives to make the product last longer. Subway is one of many fast food chains that use propaganda in order to make people believe that their restaurant’s food is fresh.

Palm Oil is quickly becoming world’s most popular vegetable oil. Palm Oil needs warm, rich soil to grow. The ideal place for them is in the Rainforests of countries like: Angola, Benin, Cameroon, Democratic Republic of Congo, Guinea, Indonesia, Liberia, Malaysia, Nigeria, and Sierra Leone. The Oil Palm trees can't grow in the rainforest because they are only small trees, which means that they can't get enough light in the shadows of other trees. The Oil Palms grown best in hot and humid countries, that are along the equator. By 2004 there were 26 countries that was apart of the Palm Oil Production. In 2014 out of the 26 countries the ones in south Asia were the ones who were producing the most Palm Oil. Palm oil is grown on large scale plantations.

In the year of 2017, palm oil has become ubiquitous to one’s lifestyle. The time has come, where the truth of the mysterious ingredient of palm oil must be spread. It has taken charge as the leading cause of deforestation, yet leaves the common people uninformed. Palm oil is a type of buttery oil, similarly alike to vegetable oil and coconut oil (Questions and Answers about Palm Oil). It is derived from the fruit of oil palms, and it is in roughly half of all products sold in grocery stores (Last Stand of the Orangutan). For instance it is contained in food like Nutella, and cosmetics like shampoo (How Many Products with Palm Oil Do I Use in a Day). Palm oil is one of the cheapest oils in the world, and it is being imported to almost all countries. There may not seem like there is a dilemma going on, but instead the demand of palm oil is severely harming the environment repetitively.