Notes On Social Identity Theory

1191 Words Dec 15th, 2016 5 Pages
Contextualizing BIRG: Social Identity Theory
SIT (Tajfel et al., 1971; Tajfel & Turner, 1979) has been explained briefly in the Introduction, which provided an overview on the nature of its construction (Galang et al., 2015) and its implications on ingroup inclusion, intergroup behavior, and self-esteem (Brewer & Yuki, 2007). This theory is further discussed here, particularly its conception of group identification and esteem, to give context to BIRG and the framework of analysis that will be used to analyze the phenomenon.
SIT assumes that individuals pursue group memberships (i.e. social identities) to attain a positive self-concept by affiliating with groups of high status (Gudykunst & Bond, 1980). As such, when individuals perceive that their current group membership does not contribute to a positive social identity, they may engage in behaviors that improve their current group’s reputation (social change), or change their memberships entirely to affiliate with groups of higher status (social mobility). The allied social categorization theory (SCT; Turner, Hogg, Oakes, Reichen, & Wetherell, 1987) then focuses on group identification, predicting that the greater salience of the group identity over personal identity leads people to behave in and perceive social relations as informed by their common identity in group memberships (Ellemers, Spears, & Doosje, 1997).
People form their social identities (an intergroup schema) by categorizing individuals into ingroups (the…
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