Notes for Key Assignment Outline

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Phase 4 DB & Brief on Phase 5 IP
Chapters 7, 8, 9, 17 & 18
This task is an important first step to the Phase 5 IP. The phase 5 IP is your final task for the class and will incorporate aspects of several of your other tasks.
This task has several parts that are designed to create one complete and comprehensive opinion of your chosen company. Further it is an examination of any global opportunities the company may have and what issues might come up as a result of expanding globally.
The project will have 5 parts: I. Executive Summary II. Current State of the Company III. Change IV. Implementation Program V. Future Opportunities
Based on what you have done to date you should be
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These core values are at the hart of what defines a population’s expectation with regard to all aspects of business and personal life. Although there are several aspects to core values that are required to be questioned one question must be the first from a marketing standpoint. This question is weather the culture is high-content communicators or high-context communicators. Western life business is generally high-content or very precise written and documented communication. This is due to the fact that usually in western life there is a high degree of diversity amongst the population. With high-context communication the people communicating must have a high degree of commonality in experiences and expectations. Research indicates that Middle Eastern and Asian countries have a high level of high-context communication which depends heavily on unspoken, implied communications through other means such as facial expressions and body language (Scarborough, Jack, 1998). The measurements of Geert Hofstede that are going to be examined are power distance, uncertainty avoidance, masculinity/femininity, individualism/ collectivism and long term orientation. Power distance in a culture is the degree to which people accept unequal distribution of power. In high power distance societies people feel dependent on those in power and expect direction from them. It is important to understand this when
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