Novartis 's Transparency & Corporate Social Responsibility

Communication is extremely important within an organization. "To understand work and organizations in today's changing global environment, we must look both at what's going on inside the organization and at the larger culture in which an organization operates" (Cheney, Christensen, Zorn, Ganesh 2011, p1). Communication enables an organization to begin a dialogue to create awareness, understanding, and appreciation for the firm's strategic goals, ideally resulting in the satisfaction of the interests of both the firm and its environment (Schultz, Hatch, Larsen, Van Riel 2002) . This paper will analyze the communication effectiveness of Chickasaw Nation Industries, Inc. (CNI).

The twenty-first century has seen pharmaceutical companies grow in unprecedented size and strength. Due to the unprecedented growth the larger pharmaceutical companies have gained leverage and power in the prescription drug industry, but they lack innovation to market and they seek ways to help the business continue to increase its profits. The pharmaceutical industry was once ethically sound and was a valuable player in the development of human health. However, overtime with the lack of innovation pharmaceutical companies are becoming an unethical market that exploits patients, doctors and anyone else it can to increase its profitability. With eyes only on profitability this can create a hazard for patients because there

Southwest Airlines (SWA) has been considered as the most successful airline company in the United States. SWA had the lowest fare for about 45% lower than other airlines, however, still being profitable for many years. Their successful company also has been recognized in many reputable business magazines and newspapers, such as Fortune and The Wall Street Journal as they consistently achieved appreciations for their well-managed organizational communication practices. They unconventional ways of managing their employees and running their business showed significant improvements in their performance. Therefore, it is essential to review and understand their actions and applications accordingly to organizational communication strategies, which they used in Southwest and the book “NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success” by Kevin L. Freiberg and Jacquelyn A. Freiberg provides an insight of the strategies.

The first category of stakeholders in this case are the executives and managers. Their consideration is that the business strongly relies on partners helping them in the provision of the best value products to their customers. Retailers become increasingly dependent on strong managerial relationships in providing the best quality products within their customers’ optimal price points. The second category of stakeholders are the Medicare, Medicaid, and VA patients. These are the main cutomers of PharmaCARE. They are mainly interested in quality customer service as well as top-range products to address their needs (Jennings, 2010). For this reason,

A diversified workforce with high ethical standards throughout the entire company is part of the last key factor of the CSR of CVS Caremark. By providing “transparency around corporate policies and practices in ways that build trust with stakeholders, the regulatory compliance and standards will be met”(CVS, CSR).

Kupritz, V. W., & Cowell, E. (2011). Productive Management Communication. Journal Of Business Communication, 48(1), 54-82. doi:10

Internal communications plays a vital role in creating a unified sense of purpose in institutions. Clear and effective internal communications are especially important during periods of relative uncertainty, such as corporate mergers or restructuring, serving to boost employee morale and keep investors, partners and stakeholders up to date with developments. (Brown, 2002)

The Pharmaceutical industry has been in the spotlight for decades due to the fact that they have a reputation for being unethical in its marketing strategies. In The Washington Post Shannon Brownlee (2008) states, “We try never to forget that medicine is for the people. It is not for the profits. The profits follow.” This honorable statement is completely lost in today’s world of pharmaceutical marketing tactics. These tactics are often deceptive and biased. Big Pharma consistently forgets their moral purpose and focuses primarily on the almighty dollar. Big Pharma is working on restoring their reputation by reforming their ethical code of conduct.

After interviewing the CEO of Riley Robbins Films, and asking him about the importance of communication skills within his company, I had a better understanding of what the expectations that a company has, when adding a new member to his team. Overall, I am part of his team, and his top manager. Over the last decade, employer surveys have consistently shown that strong communication skills are critical to effective job placement, performance, career advancement, and organizations success. In making hiring decisions, employers often rank communication skills among the most desirable competencies;(Business Communication 8th Edition, Ch.1 pg. 4). Upon asking the CEO of Riley Robbins Films of what he looks for when hiring a manager or adding a new member to his team. His response was clear, and brief, but comprehensive.

There are various ethical principles which are violated by the company’s marketing tactics. Giving away free gifts to young doctors violates virtue and character. Such practices make these young doctors dishonest right from the beginning, before their career has even started and the oath taken to help everyone in need is broken when the doctors prescribe wrong drugs to their patients. Bribing government officials and the excessive lobbying also violates ethics, character, and virtue. Human rights are also violated through the marketing methods of big pharma. Right to information and right to health and safety are clearly ignored when the companies make false advertisements and push their drugs for off-label uses. Companies hide the truth about their research and continue to use their drugs by manipulating the consumers, doctors etc. When the companies overprice their drugs, they violate ethical principle of justice where equality is observed. As a result of overpricing the drugs, the government pays more for the Medicaid and Medicare programs thus reducing the budget for others in need. The marketing and advertising methods are clearly meant to increase the bottom-line and thus benefit only the shareholders. Other stakeholders are not given equal importance. According to the utilitarian principle, the benefits should exceed the costs; the benefits in the case of big pharma are an increased margin of profits and higher revenues. The costs include risk of public health,

Course Description This course introduces students to the foundations of communication in a business setting. Students will develop skills in critical thinking and decision making through the forms of written communication, including memos, emails, business letters, and reports. Other topics include communication ethics and cross-cultural communications, personal communication styles, solving organizational problems, and the evaluation of an organizations strategic direction. Policies Faculty and

As mentioned by Marty Blalock in the Wisconsin Business Alumni website, “communication in a business organization provides the critical link between core functions” and that makes ineffective communication very expensive for any business”.

Due to these studies, it is now emphasised that good communications are vital for good management. With a standard of

The corporate social responsibility states that "corporations can and should act ethically and be accountable to society for their actions." Pharmaceutical companies work to save lives and make a profit. Individuals should make sure that

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world