Novo Nordisk Marketing Statement

Diabetes is a disease where the body is unable to produce or use insulin effectively. Insulin is needed for proper storage and use of carbohydrates. Without it, blood sugar levels can become too high or too low, resulting in a diabetic emergency. It affects about 7.8% of the population. The incidence of diabetes is known to increase with age. It’s the leading cause of end-stage renal disease in the US, and is the primary cause of blindness and foot and leg amputation. It is known to cause neuropathy in up to 70% of diabetic patients. Individuals with diabetes are twice as likely to develop cardiovascular disease. There are two types of diabetes: Type 1 and Type 2.

Diabetes, Diabetes Mellitus, is a chronic illness this means that it has no cure and the symptoms persist over a long period of time. This illness is a result of an imbalance of hormones, insulin, produced in the pancreas. Insulin plays an important role in how the body uses food. Insulin enables the cells in the bloodstream to absorb and use glucose for fuel. If the pancreas produces too little or no insulin or if the insulin doesn’t work properly the person may become diabetic. Therefore, diabetics are not able to properly convert food into fuels needed by the body to function, which can seriously lead to physical consequences.

Type 2 Diabetes is a disease that is found in a variety of age groups around the world. This disease is growing at a rapid rate and it is impacting the health of this generation and future generations to come. Diabetes is a disease that impairs the body’s ability to produce or respond to the insulin hormone produced by the pancreas. The insulin allows for the glucose to be effectively used as energy throughout the body. Diabetes causes carbohydrates to be abnormally digested, which can raise blood glucose levels. This means that the glucose is not being taken up by the cells that need it. The cells cannot take up the excess glucose that has accumulated in the blood, so it is excreted through the urine. This can lead to problems with the kidneys, central nervous system, heart, and eyes because high blood glucose can damage the blood vessels of these organs. This diseased is managed by adopting a diet low in fat and high in fiber, increasing physical activity, losing excess weight, and not smoking. If this

29 million people in the United States (9.3 percent) have diabetes, and of those 29 million approximately 7.25 million are unaware that they are diabetic (www.cdc.gov). Diabetes describes a group of metabolic diseases in which the person has high blood glucose because insulin production is inadequate, or because the body 's cells do not respond properly to insulin, or both. Diabetes can be divided into two groups: Type 1 diabetes and Type 2 diabetes. Type 1 diabetes is also referred to as juvenile diabetes and is usually found in children and young adults. Only 5% of people with diabetes have this form of the disease. Type 1 diabetes restricts the body from producing insulin, a hormone that is needed to convert sugar, starches and other food into energy needed for daily life. Type 1 diabetes can be managed by using insulin therapy and other treatments to help those infected maintain insulin to convert sugars, starches and foods into energy(www.diabetes.org). Type 2 diabetes is the most common, people with Type 2 diabetes have insulin resistance meaning the body does not use insulin properly. At first, the pancreas makes a surplus insulin to compensate for the lack on insulin in your body. However, over time your pancreas is not able to keep up and can not make enough insulin to keep your blood glucose at normal levels(www.diabetes.org). Complications of diabetes in the long term include potential heart disease, stroke, and kidney damage.

In type 2 diabetes a person’s body produces insulin, but the pancreas does not produce enough insulin to maintain bodily functions or the body cannot use the insulin the way it is supposed to. When the body is unable to use insulin properly it is known as insulin resistance. “When there isn’t enough insulin or the insulin is not used as it should be, glucose (sugar) can’t get into the body’s cells” (WebMD, n.d.). When this happens glucose builds up in the blood and is not absorbed by the cells, which causes the body to not function properly. Some of the subsequent damage that can develop as a result of this

Diabetes has being around for many centuries and it’s still a current problem in our society. There is two types of diabetes type I and type II. Type I diabetes is an autoimmune disease and the usual treatment is insulin. With type I diabetes the pancreas doesn’t produce insulin a hormone that is necessary for the body; it’s important since it acts like a taxi because it facilitates the ride of sugar (glucose). Glucose is important to the cells because they rely on glucose for energy. Insulin helps the body to balance the glucose levels: by not letting the body become hyperglycemic (high sugar levels) or

The company’s roots go all the way back to 1973 and the company has since grown to have pharmacies around the UK, but also elsewhere in Europe and even Brazil. It has won a number of awards in recent years.

Over 23 million people in the U.S. had diabetes. Over 90 percent are type 2 diabetes. Diabetes limits the ability to produce glucose. There are two different types if diabetes. Type 1 and type 2. Type 1 is something that you are born with. This causes the pancreas to be over ruled and destroyed by the person’s immune system. That causes the glucose to build up into the blood stream. Type 2 diabetes is something that is developed over time that causes the cells to resist insulins effects. Which makes an extremely unhealthy glucose levels in the blood stream. One of the risk factors of having type 2

Diabetes is a disease in which the body is not able to properly store and utilize glucose. The un-utilized glucose is then left to circulate through the body in the blood stream causing hyperglycemia (Joslin, 2014). There are two main types of diabetes: Type I Non-Insulin Dependent Diabetes Mellitus (Type I) and Type II Insulin Dependent Diabetes Mellitus (Type II). In Type I diabetes, the body is not able to produce Insulin, a hormone that enables the body to utilize glucose (Joslin, 2014). People with Type I diabetes require regular insulin injections in order to survive. In Type II diabetes, the body produces Insulin but either the body does not respond to the Insulin or the body

Patients with type 1 diabetes are believed to have acquired it through genetic disposition or an autoimmune abnormality caused by an environmental trigger. Essentially, the body’s pancreatic beta cells are destroyed, which in turn, inhibits the pancreas from either producing or secreting insulin. This caused a disarraying effect to all body systems. The cause of type 2 diabetes is said to be from an “imbalance between insulin sensitivity and insulin secretion” (Ralph A. DeFronzo). The pancreas is not producing adequate levels of insulin, seizing production of insulin or the insulin that is produced isn’t being used well (Kullman, 2006, p.146). This is an issue because sugar stays sedentary in the

has been a dominate force in the pharmaceutical manufacturing industry in the United States. The company has a “preliminary unaudited cash and cash equivalents as of December 31, 2014 were approximately $42.2 million. This includes $21.5 million in cash from the term loan and revolving line of credit secured in December 2014. An additional $8.5 million is being held in escrow from the proceeds of the sale of Sumavel DosePro to Endo Pharmaceuticals in May 2014” (New York Times, 2015). They have made some acquisitions of companies that includes Brabant Pharma. They have also increased their total prescriptions by 26% in the fourth quarter of 2014, compared to the third quarter. Information for the first quarter of 2015 is not yet available so was not able to determine if they are still increasing. The company’s mission statement as stated previously is “company that is committed to developing therapies that address specific clinical needs for people living with CNS and pain-related conditions who need innovative treatment alternatives to help them return to normal daily functioning” and it is actually their mission statement (About Us). I believe the overall objective of this company to manufacture products that target specific illnesses that are found in the US such as CNS illnesses, chronic pain that is not alleviated by medications on the market now and they are in the clinical trials of a product they are developing for people with schizophrenia. It

. Many people know of diabetes however most do not know that there are different types. For a Type 1 patient, an autoimmune disorder causes its own immune system to attack itself. In this case the immune system views the islet cells in the pancreas, which produces insulin, as foreign, and attacks it. This results in the body forming anti-bodies against these “foreign” cells which ultimately stops the production of insulin in the body (Norman). This form is known as insulin-dependent diabetes and currently affects about 22,000,000 million in the world which makes up only 10% of all diabetics (Diabetes Facts). For Type 1 diabetes, there is no definite cause as to why people get this form of diabetes, but more often than not, it is inherited because of a genetic tendency (Norman). Though genetic predisposition is thought to be the main culprit for this form of diabetes, it’s not the only cause. It can also be due to viral infections such as measles, influenza, polio or the mumps. Environmental, diet, chemicals and drugs have also shown to have some relation to this form of diabetes.

Over 29 million Americans have either type 1 or 2 Diabetes. Type 1 Diabetes is when the pancreas attacks itself reasons scientist still cannot explain. It is also called juvenile diabetes because, it is more common in children and teenagers. Ielts keep the bodies glucose and blood levels in order. In response, this produces the right amount of insulin for the body to function. Without insulin inside of body it starts to build up sugar which could damage the kidney, eyes and can lead to a coma or in bad cases death. To prevent this from happening, it is recommended for one to take insulin by injections. If you take too much of much or too little of insulin you become hyperglycemic which can have life threatening consequences. The most common diabetes is type 2 diabetes also known as non-insulin dependent diabetes. This means that your body does not use insulin properly. This is a lifelong disease that is very hard to manage. Luckily, scientist have developed many life changing medications to make this disease helpful for people who are struggling. There are still so many new and developing procedures and medications that are yet to make a dramatic impact on the diabetic community. Along, with a good

Pfizer Inc is a multinational investment company. It ventures in the medical and pharmaceutical industry. It is renowned as a giant pharmaceutical company, founded in 1849. It is based in the United States, New York, Manhattan at Midtown. It is the largest universal producer and trader of pharmaceuticals (Turner, 2005, pg 161). Some of the products availed to the market by the company are Lipitor, Lyrica, Diflucan, Zithromax, Zoloft, Viagra and Celebrex. These products are targeted to patients and persons in need of enhancements in their body systems and anatomy. It has an employee capacity of 12000 people in all its departmental sectors and sub-branches. The sub-branches are distributed all over and in all continents (Turner, 2005, pg 163).

This project is the final of three reports I will complete as part of the strategic analysis of Pfizer. This report focuses on strategic implementation and includes the following sections. First, the major concepts related to strategy implementation will be defined. Second, those concepts will be applied to the case of Pfizer in order to analyze its corporate governance, organizational structure and strategic leadership. The analysis of Pfizer will be followed by its evaluation to identify the major problem the company is facing and propose a solution. A short conclusion will close the report.