Nowadays Advertising Is Ubiquitous We Are Surrounded By

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

In conclusion, advertisements, although they are intended to only sell products, contain many different underlying ideas and opinions of the people who created them and the society from which they came. I analyzed a Red Robin commercial for a burger which included a suggestive woman to appeal to men and their appetites. This use of women and the ways in which American society has sexualized food have societal and cultural implications that are not overtly visible unless one is looking for them. If we look at the way Americans view women, we see that they are sexualized. This sexualization is used to sell much more than food, such as cars, watches, perfume

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Whether we realize it or not, we are constantly surrounded by advertisements. On average, we are exposed to approximately 3,000 ads per day, through logos, billboards, and television commercials, even our choices of brands. But in today’s society, one of the most used and influential tools of advertising are women. But the unfortunate thing is that women are not just viewed as actresses in these ads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, “Killing Us Softly 4,” Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders.

In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.

Kilbourne demonstrates three major main criticisms of advertising. First, advertising objectifies people and objects for the purpose of sales. This critique promotes products as more important than people and exploits human deeds and desires. Kilbourne offers ample evidence to support her first criticism of advertising. For example, Kilbourne examines advertisement such as the Thule car-rack - which humorously places more value on sports equipment been a child's life - is evidence of the trend that advertising is “objectif[ing] people…trivializ[ing and exploiting] our most heartfelt moments and relationships. Every emotion [,person, animal, and natural phenomenon] is used to sell us something” (Kilbourne, 2006, 369). Second - according to Kilbourne - advertising promotes and perpetuates the unnatural passion for products rather than personal relationship. “Advertising corrupts relationships and then offers us products, both as solace and as substitutes for the intimate human connection we all long for and need” (Kilbourne, 2006, 370). Within this concept, advertising also commits ‘cultural rape’ by manipulating sacred symbols for their utilization as emotional leverage in advertising. Third, advertisements damage the personality and structure of culture. For example the Giwch’in tribe’s traditional culture was almost erased by the introduction of advertising through television. “As multinational chains replace local character, we end up in a world in which everyone is Gapped and Starbucked…[Thus] rampant commercialism undermines our physical and psychological health, our environments and our civic life, and creates a toxic society” (Kilbourne, 2006, 371), which robs individuals of cultural and personal diversity. Based on the evidence presented by Kilbourne, I strongly agree with all three of these

In Chapter Seven of Practices of Looking, we start to explore in the ideas of advertising, consumer cultures and desire. Everyday, we are faced with advertisements through newspapers, magazines, TV, movies, billboards, public transportation such as buses and taxis, clothing, the internet, etc. Logos, such as signs, or anything that resemble a brand, are everywhere, they are on clothing, household items, electronics, cars, etc. Consumers are always showing off their brands and advertisements and we are used to seeing those brands and advertisements in an everyday setting. In modern media, advertisers are pressured to always change the ways they show off and get the attention to consumers, old and new. Advertisers also used present figures who were glamorous. Advertisements set up a certain relationship between the product and its meaning to sell the products and the hidden meaning we link to each of the products. Advertisements use the language of conversion. Advertisers try to create a customer relationship to the brand to try to form them as familiar, necessary, and also likeable.

In her essay “Beauty (Re)discovers the Male Body,” Susan Bordo manages to recognize an underlying fundamental change in society’s attitude towards advertisements and specifically sees that unfold in the growing shift towards male sexually oriented advertisements with a focus on feministic qualities. Furthermore, since Bordo wrote this essay in the 1990s, the advancements in technology have caused growing ideological differences between generations as their responses to things like social media and advertisements elicit contrasting reactions. The Millennials, also known as Generation Y, have been born into the various outlets of social media and have become accustomed to a greater sense of comfort with the Internet as they share all of their life stories and photos with other human beings. On the other hand, Generation X and the Baby Boomers were born into an era that didn’t depend on technology to perform everyday tasks. As a result, their mindsets make them reluctant to the changes in technology, which inadvertently makes them more uncomfortable to any massive changes in social media. By using sexually oriented advertisements, Kraft Foods and Axe, effectively display differing ideological differences between Generation X and Generation Y. In conjunction, Bordo’s elements of the gaze, objectification, and the rocks and leaners pose allow us to better understand the construction of the advertisements and the role they play on influencing each targeted generation.

They felt that some natural aspects of their bodies are not good enough to look beautiful” (Karupiah 11). This illustrate how women in the media serves as a reflection on ordinary women. Women idolize the beautiful women on tv and all the love and attention they get and try to mimic their physical appearance to have that feeling of beauty and acceptance. Any women who does not fit up to the latest beauty trends or the qualities of the mainstream standards of beauty will have a feeling of being isolated from society and a feeling of not looking good enough for society standards. Feelings like that can only lead up to low self esteem and a anti social attitude taking away their chances of having a happy life.

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

As presented in the movie Miss Representation, media and technology are important because they work as powerful messengers that build many people’s way of thinking. As we live in a technologically advanced generation, being exposed to media is so easy. Both media and technology works as delivering any ideas that shapes our society. They shape our minds about politics, our emotions, and our importance. Then, it means that media can also manipulate our perception of gender role. Among all the ideas that media tries to indoctrinate, it can also portrait the importance of a woman to being all about physical beauty. Media presents a perfect woman’s image focusing on their bodily figure making their value, worth, or mind would depend on their physical appearances. Thus, it influences the way men think what is important about women is their bodily attractiveness. In any kinds of media such as advertisement, films, or video games, women are generally appreciated by their looks, not by their intellectuals or achievements. As media depicts an unrealistic body image of women’s beauty, many young girls’ value is set as to become someone else with attractive appearance, nothing like smart, powerful, or leader-like.

Advertisements play such a power role in the media area. Advertisements don’t just sell products, they are now showing a way of life, they sell values, they sell body image- the ideal body. We are said to be exposed to an esitamted ‘range from around 250 per day on the conservative side, to 3000 and above’ [1] of adverts. They are now showings us what to strive for within our looks and what we wear. Our hair colour and style and it seems apparent that all

My artifact for society today is a bunch magazine advertisements because I feel like the world runs on advertisements. Our minds are constantly being sold to advertisers. Anywhere we look, we will always see some form of advertisement. Billboards, posters, magazine covers, and other print media are visible almost everywhere. If Julianne hough or Katy Perry never advertised for pro active would any of us really try it? I mean they’re famous and they would “never” lie to their fans right? If kate Hudsons photoshopped abs of steel were not on the front page cover of “Women's Health” would we really believe the capitalized bolded words under it that says “Crazy-Hot ABS! in 15 minutes - shortcuts to a lean, sexy belly” with a arrow to her abs. advertising

Ads sell much more than products. They sell moral values and cultural images, such as concepts of success, love, and sexuality. Jean Kilbourne argues that advertising is a very powerful social force that should be taken seriously. Her videos (e.g., Killing Us Softly: Advertising Images of Women; Still Killing Us Softly; and Calling the Shots: Women and and Alcohol) use print advertising as a vehicle to provide careful and cogent analyses of gender inequality. (Cortese 14)

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have