Nucor - the Art of Motivation

7646 Words31 Pages
INTERNATIONAL BUSINESS SCHOOL UNIVERSITI TEKNOLOGI MALAYSIA CITY CAMPUS, KUALA LUMPUR HUMAN RESOURCE MANAGEMENT GROUP ASSIGNMENT Case 3: The Art of Motivation NUCOR LECTURER: ASSOC. PROFESSOR DR ROSMINI OMAR |CHAN LI WUEN |MR 091104 | |rashidah yusof khan |MR 091070 | |SURAYA IZANI BINTI KAMARZAMAN |MR 081152 | |PrAveen nagaraja…show more content…
In order to sustain its competitiveness and profitability, Nucor shall consider going global. Generally, the criteria needed for Nucor to go global are intellectual capital, psychological capital and social capital. Next, Nucor have to implement 5 new strategies to make it more global which are playing big in major markets, standardizing the core product, concentrating value-adding activities in a few countries, adopting a uniform market positioning and marketing mix and integrating competitive strategy across countries. Then Nucor shall plan the company human resource by implementing strategies like centralization of global authority, domestic/international split and mixture between the local and current manager. In short, looking at the good culture that Nucor have now (i.e. performance based culture, teamwork, ownership mindset, good pay system, knowledge based etc.), there is no doubt that Nucor can be successful abroad. 2. CASE OVERVIEW The case NUCOR : The Art of Motivation holistically describes how NUCOR is able to manage people, strategize its business and adapt to changing economy situation. In the case study, NUCOR is described as a company that runs business on 3 separate segments which are Raw Materials, Mill Operations and products developed out of steel. The management style at NUCOR is particularly remarkable. Its flattened management landscape poses and empowerment to both front liners of its mills and the ability of

More about Nucor - the Art of Motivation

Open Document