Nudging the Flu Shot

Decent Essays
Last year, only twenty-six percent of eighteen to forty-nine year olds got the flu shot (Singh, 2014). With an average of 200,000 people hospitalized annually due to flu-related symptoms, these low vaccination rates are generating serious health risks among young adults all over the country (National Consumers League, 2013). This winter, at Duke University Medical Center in Durham, N.C., the average age of people hospitalized with influenza was 28.5 years old, and of those that ended up in the Intensive Care Unit of the hospital, only two of the twenty-two had received the flu vaccination (Singh, 2014). The primary reason that young adults do not get the influenza vaccination is that they believe that they are invincible and influenza is not a serious illness (Singh, 2014). One in five Americans who do not receive the influenza vaccination claims that influenza is not a serious illness (National Consumers League, 2013). Of the Americans who do not get vaccinated, forty-five percent cited their good health as a rationale for bypassing vaccination (National Consumers League, 2013). This may be partly due to the targeted measures by the Center for Disease Control (CDC) to increase vaccination rates among children and the elderly. In comparison to the twenty-six percent of young adults that were vaccinated, 56.6% of children (ages six months to seventeen years old) and 66.2% of seniors (ages 65 and older) were vaccinated. When targeted measures are used, they work. The problem
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