Nursing Image and Media

It is a common fact that nurses are not given the respect they deserve for the high level of knowledge they demonstrate to patients (Hoeve, Jansen & Roodbol, 2013). The purpose of this paper is to show how the negative portrayals of nurses in the media can result in a distorted image from the public. The components of this paper talk about the negative image of the nurse due to the lack of consistency in the media that the public is viewing, as well as the shortened staff and the public’s poor judgement on the profession.

Florence Nightingale is known as the founder of modern nursing. Her contributions and influence not only to the nursing profession, but to the public health care system, is unparalleled. She was instrumental in establishing multiple processes and practices that are still in current practice. She has influenced many nursing theorist and prevailing theories during her career. Many of her changes continue to influence theory development today.

This essay focuses on the impact of historical development of nursing on contemporary representations of the nursing profession. It examines the professional identity of nursing and further discusses the contribution of modern nursing, social, cultural and political factors that influences the professional identity of a nurse. The essay also looks into the professional regulations and the role of the nurse’s and midwifery Council (NMC) in the protection of the public. Finally, this essay will discuss nursing education, the media, stereotype, and their impacts on nurses as well as demonstrate my understanding as a student nurse to challenge the professional identity of nurses.

Media has an immense effect on societal views, and cultural norms. It is not surprising then, that media influences the public view of the nursing profession (McHugh, 2012). Negative portrayal of nursing in media is detrimental, these stereotypes undermine the profession which leads to less resources and a negative image of nursing among nursing students (Anonymous, 2010). For these reasons the image of nursing in media is something that needs to be explored, to understand how the nursing image in media affects both public and personal perception of the profession (Anonymous, 2010). Nurse Jackie is a controversial television show about an Emergency room nurse named Jackie (Hudis & Zisk, 2009). In this series Jackie is middle aged, married, mother of two, and while she is depicted as being loving with her family, she is having an affair with the pharmacist for her department. As a nurse Jackie is caring, and compassionate towards her patients, while also exhibiting unethical and inappropriate behaviours both within and outside of her working environment (Sorrell, 2009). Jackie is a complex character who exhibits both positive and negative nursing behaviours.

Florence Nightingale was an admirable leader because despite her gender she kept striving for what she wanted in a world ruled by men. She had determination, honesty, integrity, and respect from her peers. She fought diligently for women to receive an education and developed renowned ways of how to prevent and treat illnesses. She made improvements that benefited society, the population and as well as her peers. She was a leader that put others before herself and wanted equal success for all. She was committed to her mission and with that she showed that a nurse should have compassion. This relates to nursing being both an art and a science. She emphasized the need for empathy, as she believed that being empathetic could also help improve with recovery. Nightingale took initiative in the work she did and as a leader you need to take action and be proactive. An important contribution Nightingale made that has impacted our education and also improved the environment was her hadnwashing theory. She implemented hand hygiene and that helped prevent infection and illnesses. Florence Nightingale is an example of which nurses should follow. We must be leaders and take action. Nursing is not just a job, but it is a profession where you protect the rights of others and at the same time help people in their

Nursing as a profession is often portrayed by the media in demeaning ways. “Nurses have often been unfairly and unrealistically portrayed as “battle axes” or psychologically compromised. And that’s if they are written into the script at all.” (Berkowitz, 2014). “They are often portrayed as physician helpers, not the highly skilled independent clinicians that we know they are.” (Berkowitz, 2014).

In both Cohen’s (2007) & Hoeve et al. (2003) articles reviewing the image of nursing and public perception, both articles expand on the wide range of perspectives on nursing made by the general public. Oftentimes nurses are not recognized for their professionalism instead stereotyped, sexualized, and devalued to “the doctor’s handmaiden” or a “sexy nurse”. Due to these biases and stereotypes, nurses must work even harder to prove that they are indeed a

According to Hoeve, Jansen, & Roodbol (2014), to improve the nursing public image and to obtain a stronger position in healthcare organizations, nurses need to increase their visibility. But individually, nurses needs to recognize the value in what we do, believed in ourselves and our colleagues, and dress the part. Each nurse needs to explore how his /her actions or inactions affect the nursing image. . We need to recognize that the images and behavior outside the workplace on social media such as YouTube, FaceBook or Instagram can affect our workplace image. How we portray ourselves in public to our patient can dispel any misconceptions the public may have of nurses and the profession by reeducating the community, educating nursing students on how to project a positive image of nursing, and helping students to understand the meaning of professionalism. Hoeve, Jansen, & Roodol (2014) also suggested that nurses should work harder to communicate both their professionalism and their contribution to the healthcare system to the public. Kalisch and Kalisch (1983) state that

Nursing has greatly changed throughout the years and many aspects. The nursing profession has had to overcome obstacles pertaining to public perception, education, and different issues within the field. These three aspects have been the most influential on the profession because they have all helped evolve and shape the profession and image. A negative image does not persuade others to join the occupation, view it positively, or treat nurses with respect. Conversely, a positive image has proven to influence the profession strongly with incentives to join and to be viewed respectively. A Hisory of American Nursing, Trends and Eras by Deborah Judd and Kathleen Sitzman further elaborate on the influential trends which shaped nursing image in the past and present.

Florence Nightingale is known as the pioneer of nursing and evidence- based health care. Many believe that she was the founder of what we call modern nursing today. During her time as a nurse she had founded her school of nursing at St. Thomas Hospital in 1860 as well she wrote many nursing books such as Notes on Nursing wrote in

Have you ever thought about the role a nurse has between his or her client? A nurse’s role is more than just helping clients when they are not feeling well. In 2007 there were a reportedly 12 million nurse’s employed (Bureau of Labor Statistics, 2009). That is a large amount of nurse’s that are employed in the world. A nurse protects, promotes, optimizes health and ability, prevents illness or injury, alleviates suffering through treatment and diagnosis of human response, and advocates in the care of individuals, families, communities, and populations (Amercian Nurses Association, 2012). A nurse stands for many good qualities but, why is there a big shortage of nurses?

Throughout time the world’s image on Nursing has evolved rapidly. Nurses work in an extremely stressful environment and must carry out their duties in a professional manner to ensure proper procedures are followed throughout their routines. They also have a considerable amount of responsibility that comes with their career. For those reasons nurses must present themselves in a professional and structured manner at all times. The Image of Nursing describes how people in and out of the profession see nurses. Nurses must protect and continuously improve their image by fully applying themselves to their profession every day. Nurses complete rigorous course studies to obtain the ability to manage themselves and lead others towards a common

The nursing profession is one of many portrayed by the media. In its simplest form media is how information is shared and stored. Media covers a wide range of services, advertisements, brochures, pamphlets, TV shows, films, novels, and magazines, digital, electronic, it goes on and on. Media is more accessible these days; the internet and wireless technology makes it easy for many people to access information on a wide scale. As information is shared by the media the public creates an image. This image may be right or it can be wrong, it all depends on the media’s accuracy. Nurses have been depicted in many forms over the years. These depictions can influence the public’s opinion of the profession as well as the likelihood that the profession will be considered for future students. Nurses need to take a more active role in how the profession is portrayed by the media, they need to work together to portray the profession in its best light in order to recruit and retain nurses.

Florence Nightingale, a well-educated nurse, was recruited along with 38 other nurses for service in a hospital called Scutari during the Crimean War in 1854 . It was Nightingale's approaches to nursing that produced amazing results. Florence Nightingale was responsible for crucial changes in hospital protocol, a new view on the capabilities and potential of women, and the creation of a model of standards that all future nurses could aspire towards.

Nursing is universal in the sense that nurses can be found almost in all countries around the world (Henderson, 1978). They are in the hospitals, in school clinics, in the community centres, residential homes and even play major roles in some of the popular soap operas in television. There are even television shows that mainly revolve around nurses and which chronicles what they do at work - both the positive and the negative. It is one of the most visible and easily identifiable occupations as compared for example to other occupations such as engineers, managers or even pharmacists, medical technologists and other health related occupations. This is partly because of what nurses do and most especially how nurses look - with some still