Ann Hodgman, a freelance writer and former food critic, decides to write a review of various types of dog foods in her piece, “No Wonder They Call Me a Bitch.” The research aims to answer the questions that always puzzled her as a child. Questions about the ingredients in the dog foods and whether it taste like human food. The writer spends a week eating dog food to answer these questions. Her results, however, reveals a disappointing truth that dog food is not as glamorous as she once thought, instead it lacks the quality, health and taste it advertises.
The color gives a fun an youthful appeal. The heading is a supposed quote from the pup stating, “I enjoy licking faces. And toilets’ -Koji.” This ad also has a slightly medical appeal as it has the medical cross right at the top of the advertisement. This ad appeals to logos in the fact that it is promoting a product that boosts the immunity of your pet because “dogs will put their mouths on anything” and “every dog has his can” so this ad is saying that in order to protect your dog, pick this product, and that you can pin point which food to buy based on the buyer’s dog’s specific needs. This ad also appeals to pathos as it mentions that this food is going to not only be tasty for your dog but also have the healthy ingredients needed in order to protect them, letting the buys know they are making the right choice fro their animal by buying this product.
Eating dog food may not be seen as the easiest thing to stomach because the smell, texture and by-products found within the mixture are thought of as awful and revolting. In Ann Hodgman’s “No Wonder They Call Me a Bitch”, although the title may suggest otherwise, different types of dog food are discussed. In this essay, Hodgman aims to inform her readers about the inequality in different types of dog food, as well as to entertain and amuse. Hodgman is writing to a broad audience, one of dog lovers and owners, as well as those that may be curious as to what is really in dog food, or more generally the packaging and processing of mass-produced food of any kind. Language, description and humor are
First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.
There are millions of different types of advertisements that we can view from anywhere in the world from our electronic devices to a newspaper on a stand. Advertisements are being sent out in any way that the companies can possibly think that it would make us want to buy their products. The thing that we do not always see with these advertisements is their subtle hints that make you want to buy their products without you even realizing that you want to. It can be the jingle, age of the actors, special moments in scene, or anything along the lines that the company trying to sell you their product will use. To express this I will utilize three commercial videos from the company, State Farm that all use these types of subtle
Obesity and being overweight are very common worldwide issues around the world, especially in the U.S. There are more than 3 million cases per year. By changing your lifestyle such as diet and exercise, losing weight can seem effortless. Desirable junk/fast food or even irresistible fast food commercials can tempt you to do the unthinkable. We are all victims of this advertising war. Quick-service restaurants (QSR) generate these advertisements in hope to attract more consumers or to increase their popularity rates around town. These commercials bombard our state of mind only to convince us to buy unhealthy food for worthless money. The increase in fast food commercials in the U.S. has led to an increase in both QSR revenues and the obesity rates. Regulating commercial frequencies will lead to a decline in the obesity rate. Our country has more than enough issues that frequently affect our population. Despite these alarming cautions, the food industries with their advertiser use every available media outlet to promote and sell their products. Pushing food and drinks high in sugar is unethical and unjust. We learn to
The suit shows that it must be nice outside. The facial expression on the girl is not happy. The viewer will notice a black hairy dog pulling at her bathing suit. This is causing her buttock to be exposed. Expression is one way of showing what is happening in the picture and how the person reacts to the action. The black dog looks like he is having fun and trying to get the young girls attention. Tan lines shown in the picture also suggest that the young girl is out in the sun. It is possible that the undeveloped miss is at the beach having a great time when all of a sudden a random dog comes up to her. The action in the picture helps catch the viewer’s attention to look at the picture. If the audience can relate to the story being told, more people will pay attention and look more closely at the advertisement. The descriptive and relatable story is just another great aspect of this advertisement, the general mood and feeling is also a great factor to this advertisement.
The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated
A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says “Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says “it’s not the size of your tail it’s how you wag it. That statement is saying even though it’s a small puppy. It’s how they wag it by being happy if they eat the right dog food. This ad uses a lot of detail and color, which really makes it stand out. They use a very pretty back
This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the
Not all advertisers do such a great job at taking their point across in an ad. Sometimes there are those ads that you can stare at endlessly, trying to figure out what it is trying to persuade you of buying, but you never understand
Two pictures sit side by side. In the first picture, a balding, gray haired man stands alone at the beach. He wears an outdated blue knit sweater and blue jeans. Weeds and dying grass grow at his feet. He shoves his hands in his pockets and looks down to the side. Gray storm clouds loom over murky water, which looks cold and uninviting. Next to this picture, sits the exact same picture; however, one thing changes. This time, a dog sits next to him. Handsome and shiny, the brown dog stares adoringly at his owner. Above the man sits the words, “A dog makes your life happier. Adopt.” Pedigree, a dog food company, created this advertisement to bring awareness to the dogs that need adoption. Instead of creating an advertisement with bright colors and idealized settings, they approached this advertisement from the angle of the fears humans have. This Pedigree advertisement tries to convince people to adopt a dog by
Conventional marketing has appealed to consumers based on the idea that the pet food is enjoyed by the animal. Our product marketing will instead appeal to the parental instinct in pet owners, emphasizing health characteristics such as omega-3, senior pet health supplements, and calcium enrichment. Our preliminary research leads us to believe that consumers feel lost in determining which foods are safe, and which are potentially dangerous for their pets. Our campaign will attempt to create a memorable campaign to classify the relative health and safety qualities of a particular product in a simple way.
At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her