Nutri Grain Executive Summary

Kudler Fine Foods evaluation and examination of the market trends in the industry in which operates presentation takes special interest in this paper. How market trends play a role in the market structure, effect of new companies entering the market, prices, and technology, productivity, cost structure, price elasticity of demand, competitors, supply, and demand analysis, and effect of government regulations will show in following parts of this presentation.

Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on

Kudler Fine Foods has decided to launch a product in both domestic and international markets. Kudler Fine Foods has determined that expanding their markets will allow domestic and international market growth generating an increase in profits. Many factors need to be considered when launching new products into domestic markets as well as international markets. Establishing a strategic communication plan will help the success rate of the launched product.

I chose the NutriGrain commercial. In this advertisement, a business woman is presented two options to eat. She can either choose a NutriGrain bar, or a doughnut. The screen then splits vertically in two to compare how her day progressed based on what she decided to eat at the beginning at the commercial. On the left side of the screen, the woman chooses to eat the doughnut. On the right, she eats the NutriGrain bar. As the woman’s day progresses, the split screen serves to show the woman who ate the NutriGrain bar makes healthier choices than the version of her who ate the doughnut. As the commercial continues, a woman is voicing over the commercial, saying “one good decision, can lead to another”. At the end of the commercial, the viewer is reminded of the ingredients in the bar that make it healthy and that eating a NutriGrain bar can “make you feel better all day”.

“Choosey Moms choose Jif” is a phrase we have heard time and time again on television commercials. The endorsement of Mom implies that Jif is a healthy, nutritious food to serve the family. In today’s world, simple peanut butter is not enough; we are a society of wanting more. In this paper, we will look at the marketing position and the market share of Jif Peanut Butter, produced since 1958, and owned by J.M. Smucker Co. since 2002. The advancements in product positioning of Jif that has allowed it to remain a household staple will also be reviewed.

Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

Sales of private label cereal grew 50% from 1991-1994 in the Ready-to-Eat breakfast cereal industry. Some of the factors that contributed to the entry of private label cereal manufacturers and their subsequent growth include - lower costs related to manufacturing, packaging, marketing, R&D compared to the Big 3 cereal companies, product quality approaching that of branded products, higher margins for grocers, lower priced products. Some observers blamed higher prices and elaborate expenditure on coupon printing, distribution, redemption and reimbursement of grocer's handling fee for market share gains made by private label cereal products. The policy of "price up and spend back" seemed to hurt the Big 3 firms.

A lot of people have already heard about NutriSystem. Perhaps you have, too. You may have seen the commercials or know someone who've tried the program. Nevertheless, it's important that you read NutriSystem Reviews before going on the program yourself. This way, you can have an idea of what NutriSystem offers and what to expect from it. This article aims to show everyone who's interested in losing weight the most basic facts about NutriSystem.

Quaker Oats emerged from a turn of the century merger of three milling companies over 130 years ago. It grew to become one of the top companies in the world by providing reliable quality to its first customers. Quaker Oats has been able to build a reputation of offering healthy, wholesome breakfast foods by targeting female supermarket customers. Although advertising has gone from a “warm, healthy breakfast” to delivering messages about “vitamins and minerals essential to a female metabolism” (Standaert, 2003), the target market is the same. Quaker is also hoping to reach nutrition professionals and health-food retailers. According to Indra Nooyi, Chief Executive Officer of Pepsico (parent company of Quaker Oats), they “…do not market to kids under 12…” since they “…do not have a nutritious product…” they feel comfortable marketing to young kids (Farey-Jones, 2010).

When she talks about “nutriwashing,” Michele Simon is referring to a marketing technique in which processed food manufacturers make, or promise to make, changes to their products in an effort to make them appear healthier and

The cereal industry is very adamant on using a differentiation strategy to make one’s brand stand out in the minds of certain people. The companies break down the public into different target markets; and then make products that will be attractive to their target markets. Companies make different brands for young kids, teenagers, adults, and people who are health conscience. Currently, there are 387 different brands of cereal sold in the United States and each family is estimated to purchase 17 different brands per year. (O’Connor, Amy) Companies continue to brainstorm for new product ideas to attract the various market segmentations.

Special K is a successful brand, with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold, focusing on key elements such as beauty, shape, and weight loss. People are ready to pay more for Special K cereals, positioned as high quality products, with higher prices as competitors’. As the

Around 1950, almond farmers asked the US Department of Agriculture if they could collaborate to improve quality and marking of their almonds. California Almonds comes from nearly 6,800 almond farms, and over 91% of these farms are family-owned. Their marketing team constantly finds and implements new ways to reach their target audience of heathy people. One ad in the September print of People Magazine depicts a young female smiling off in the distance in the lake on a paddle board holding an oar, while the mountains behind her are blurred. On the side of her in large pink letters it says, “An Excellent Source of Can-Do in Every Crunch.” Under this it explains that “Whatever you take on, take it on with almonds,” because every serving has six grams of protein to give you more than enough energy to conquer your day whether you go to school or go paddle boarding in the mountains. California Almonds adds emphasis on the lighting, focus, and pathos for their advertisements to stand out to their audience while simultaneously giving a warm satisfying feeling of contentment.

The Kellogg’s company shows a serious commitment to ethics. In 2007, they were the top U.S. company for ethics in the food and beverage industry; third globally.[1] Their role in the food and beverage industry has been maintained for over 100 years, and they produce their products globally, spanning 180 countries. They produce food items such as cookies, crackers, cereal, baking needs, and many other snack items commonly consumed.

In 1940 in Italy Piera and Pietro Ferrero, decide to transform their small pastry shop in Alba in to a factory. With the desire to make and create new products with state-of-the-art ideas, they son Michelle Ferrero continued development of company and revolutionised food habits of millions of consumers. Thanks to efficient partnership with his wife Maria Franca, he was one of the first manufacturers which have opened production sides and offices abroad. Now company history reached to the third generation, sons of Michelle and Maria Franca worked together at the top of the Group as Managing Directors for more than 10 years. Unfortunately, one of the sons, Pietro Ferrero, tragically died in Africa during humanitarian mission, inspired and driven by him, that aimed to prelaunch the Ferrero Social Enterprises. And now, Giovanni Ferrero continue to run company by himself.