Nuts Global Issue

When marketing any kind of product, the producer should take in to consideration the elements that will impact their business. If they can come up with solutions to these problems then they products are more than likely to succeed.

• Linda explained her work with Pepperidge Farm cookies and gold fish and how the packaging evolved for each product and what worked and what didn’t with the customer. She also shared about how Pepperidge Farm simplified the logo to be on trend. The reaction from the customer was that by minimalizing the logo felt that they were getting less of a product. Her and her team went back and reworked their ideas.

Stride packaging is always very eye-catching, with bright colors and intricate designs. These colors and designs often attract impulsive buyers (Chavan-Patil 1).Stride packages have the distinctive “S” on the front accompanied by artistic covers, to ensure that customers recognize them. Another signature mark of Stride is the quote on the inside of the package, which adds a fun twist to the boring inside of most gum packages. On the other hand, Wrigley’s 5 Gum is quite sophisticated. The black, ribbed package has an air of superiority. Studies even show that the very color black is associated with sophistication, seduction, and mystery (Chavan-Patil 1). When Wrigley’s Company first introduced 5 Gum, the market was full of brightly colored packages, so the idea of a black package gave 5 Gum a distinct look, easy to find by buyers (Shultz 1). Wrigley’s 5 Gum also has a color coordinated five on the front so that customers can determine the flavor easily. Both Stride and Wrigley’s 5 Gum have innovative

In the essay, “What’s in a Package”, written by Thomas Hine, the author describes how we live in a world unaware of what’s right under our noses when it comes to consumers and buying items in packages. He explains the many ways packaging is relevant in our lives and how much of an impact it has on us without us even knowing. He illustrates packaging as something that has evolved and is still evolving over time and something that plays a huge role in why we buy the things we do. First, the author introduces how everyone has the desire of wanting to buy things, regardless of where it may be or what it is. He mentions that the businesses selling these items are not only getting you buy their product but also believe they they will benefit us in some way, shape or form.

Stylish design in package may attract more attention, by printing Jennifer Hawkins’ image on light sparking water bottle wrap, it is thought to be fashionable by some young people to hold a bottle of that water.

priority for us. When we fail to do so, it is not just letting our consumers down, but us a company

Have you ever thought about how much research by the company has gone to make a package appeal to you? Chances are the packaging has gone through intense scrutiny from psychologists, experimental subjects, and government regulation, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great that packaging goes through before reaching the shelf, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time. Walking down the aisle of a supermarket is how Thomas Hine begins his original argument on how packaging can evoke an involuntary emotional feelings or nostalgic responses. Instead of the old fashion market place where you would have people pitching their product to you, now their role is taken over by packaging that sells itself.

As a signatory to new Australia packaging covenant Blackmores has also promised good product stewardship without neglecting the importance of packaging design and style, choice of packaging products. Therefore, Most of the Blackmores items tend to be packaged in glass with a polypropylene tamper-evident cover and the products are positioned in cartoons leading to improved design and package recycling

The proliferation of packaging products and poor product education has caused confusion among end users. US consumers have traditionally viewed packaging supplies as a cost-saving resource. Consequently, packaging engineers are accorded high status and influence roughly 40% of material purchase decisions. The US market is experiencing strong growth, driven in part by the growth of the coated and uncoated bubbles segment. However, AirCap's market share remains stagnant (Appendix A).

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

Changes witnessed over the last few years on mode of packaging and its economic impact.

The packaging was thought out properly: “liquid-bottle form with mini breath strips clearly visible through the clear plastic container.” According to Martin Ross (1995) “sensory brand images would perform well in countries where high individualism is a dominant cultural pattern”, “a product with sensory appeal provides novelty, variety, and sensory gratification” . CMF embodied this image.

After television ads, packaging is the most effective form of marketing foods for children. Packaging attracts kids with color, fun characters that they can relate to, and toy prizes in the box that may cause the children to just want the toy

One main benefit Lays out in their ad was the real cheese and the jalapenos. It showed that their Kettle Cooked chips are made with real cheese and jalapenos. Customers are more willing to buy a product with less artificial flavoring because then he or she will know what is the healthiest chip for them. -- To persuade customers to buy their Kettle Cooked chips, Lays used glittering generalities in their ad. The company tells the customer their new chip will “Ignite your taste

Consumer behaviour is complex and a company has to fit their product more closely and satisfy their customer needs more fully than the