O Mondo Grande : International Non Perishable Food Distribution Essay

This paper presents an analysis of the market structures, strategic planning, market environment, and internal environment of Kudler Fine Food in order to suggest the best market structure which can be helpful for its long-term profitability and recommend strategies which can make it more competitive and successful among its industry rivals.

There has been growing concern and dialog regarding food deserts and food accessibility in major areas of Chicago, particularly focused in the South-Side neighborhoods of the city. Although the recent concern is a good thing, we need to look at the historical factors that have shaped these areas to find the root causes that deserve attention in order the come up with pragmatic solutions within the food justice movement. First, we will look at political issues that have shaped areas of Chicago, that are predominantly poor minority immigrant groups and African-American, through racial discrimination, unabated segregation, and areas affected by mass public school closings. Secondly, we will look at the socio-economic issues surrounding communities of non-white residents and how mass incarceration has exacerbated the situation in neighborhoods experiencing disinvestment. Lastly, negative health affects suffered by those groups that are exaggerated by the lack of fresh food availability within a community area will be discussed.

Competition serves as an effective mean for businesses to identify ways to improve product quality, charge lower price, and to increase efficiency. Business that can offer the highest product quality at the reduced costs will succeed in a

With this in mind, buyers, e.g. supermarket chains, having strong bargaining power are switching between substitute products with only low switching costs and tend to buy their products from suppliers offering lower rates. As demonstrated by Barney (1991; 1995) the final step in the external environment analysis is the competitor environment which casts light on competitor’s objectives, assumptions, capabilities and strategy. Only with thorough understanding and interpreting of competitors’ actions, a firm can successfully compete against its rivals and create higher value for customers. When analysing its competitors and their trends, DSF should have seen that most of its competitors are multinational companies which control a great share of the foods industry and seek above average returns from imported and lower priced goods.

Political force describes the impact of politics in marketing decisions. It takes into consideration the influence of a government that may affect the business environment. This includes the business cycle of a nation, monetary policy, fiscal policies, and trade policies. For instance in 2013 the Qantas Airlines was severely affected by the political unrest in Thailand which in result, caused a major concern for the organisations to generate adequate revenue in that particular region. In relation to that situation, Qantas also didn’t manage to obtain their desired target of revenue in the Middle East region due to the political instability that most Middle East country was facing from 2003 to 2010. In nut shell, the p;,political factor can relentlessly affect the airline industry at a particular region because people will normally think twice before deciding on their holiday location.

Instead of feeding cattle and chicken with what grow naturally (grass and grain). Chicken and cattle are fed with antibiotics (which forces viruses/bacteria to mutate into something more deadly to humans), growth hormone (Roxarsone), animal by- products (blood, feces, processed feathers) and “rendered meat” (even from “downer” cows, which are not able to walk and at high risk of BSE.) The objective of feeding animals with these ingredients is to ensure the food is affordable to everyone, high in nutritional values and disease-free. However, the article strongly criticizes the costly price humans pay from feeding animals with these inorganic/ridiculous materials. “In 2000, FDA concluded that Roxarsone had spawned drug resistance; and FDA had identified some of the rendered meat being fed to cattle is contaminated with mad cow disease. Consequently, humans are

Competitors are able to offer cheaper items by selling private brands. Whole foods can focus on their private brand

As number of firms in the industry keeps increasing, greater competition force firms to earn more market share, innovate substitutes, produce differentiate products and be cost leadership to keep or improve their position in the industry. For example, some of the products of Billabong and Quiksilver are similar, consumer will choose to buy the one with lower price if they have similar function, or buy the one with higher price if the product is different from others. Thus, a firm could run well if it has different products and lower cost compared with rivals.

Also, this increased competition among grocers resulted in some going out of business resulting in loss of sales for those vendors. Also, these large grocery chains demands exceeded the ability for small food companies to provide products in such large volume. This forced these small businesses to focus more on smaller markets and also to identify niches in the market that could be exploited. Small restaurants and food chains now became major purchasers of these products. Also, the frequency of the average American eating out increased further adding to the attractiveness of vendor sales to restaurateurs. Also, certain businesses expanded to meet these large demand markets in the grocery and restaurant market. These state of the art production facilities threatened smaller companies without a competitive product or established market. All of these changes resulted in certain drivers coming to the forefront. The first would be the need to reduce volatility. Competitors in the market would need to select markets wisely to reduce the risk of not being competitive or the uncertainty of the marketability of their product. They also would need to increase their ability to diversify into different products. Large food companies may monopolize a certain product making it necessary for other companies to become creative in developing other products or marketing strategies. On the plus side, the ability of a company

In the article “ Warming world is a threat to the world’s food supplies,” CCPA Monitor writer John Vidal (2013) explains that climate change affects food supplies and triggers a domino effect in the world, such as economy, policy, environment, and agriculture. The writer also indicates most vulnerable people are easily affected by climate change, as the poor people and children and the number of those people still rising. There will be up to 2 billion more people to be fed by 2050. According to the author, climate change will cause crop shortages and price increases, that government are actively adjusting countermeasure to the issues (Vidal, 2013).

Some of these competitors have greater financial or marketing resources than Whole Foods, and may be able to provide greater resources to promoting and selling their products. Increased competition may have an

The political-legal environment is that which consists of government bodies, pressure groups and laws. It is pertinent for companies to keep abreast of and change in political environment because these changes can have dramatic effect. Change in political environment can see legislation introduced that will not make selling or providing a product feasible or somewhat difficult. There are many political factors and laws that can affect business. Pricing, competition, fair trade packaging, labelling, advertising, product safety and minimum wages can all affect business. The

Ready meals industry is introduced few years ago and it has passed through the varying response of target market. Few refused it while with the passage of time; its acceptance level was increased. It is expected that market will grow in the near future and people will prefer this type of food items to other options. Market Trends of Ready Made Meals

Competition is relatively high in the food and beverage industry in Malaysia. Secret Recipe competition is relatively high in the market as the rivalry not only from confectionery cake shop but also come from café such as Starbucks, Coffee Bean, and Dome and so on. Those well-established competitors are providing variety of standard and delicious foods to its customers, and

9 2.1.2. Bargaining power of customers............................................................................... 9 2.1.3. Threat of new entrants ........................................................................................... 10 2.1.4. Threat of substitute products ................................................................................. 10 2.1.5. Competitive rivalries within an industry ............................................................... 10 2.2. Generic competitive strategies ..................................................................................... 10 2.2.1. Cost leadership ...................................................................................................... 11 2.2.2. Differentiation ....................................................................................................... 12 2.2.3. Focus ..................................................................................................................... 12 2.2.4. Pursuit of more than one generic strategy ............................................................. 12 3. Methodology ....................................................................................................................... 13 4. Findings ............................................................................................................................... 15 4.1. The introduction of IKEA