O ' Reilly Auto Parts

872 WordsJun 7, 20164 Pages
O’Reilly Auto Parts O’Reilly Automotive is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the US. The company sells its products to both do-it-yourself (“DIY”) and professional service provider customers, or do-it-for-me (“DIFM”) (O 'Reilly Automotive, Inc. , 2015). Critical Success Factors The company has been implementing the dual market strategy since the early 1970’s. O’Reilly currently has 4,571 stores in 44 states (Financials , 2016). O’Reilly, AutoZone, Advanced Auto Parts and Genuine Parts Company (NAPA) are the dominant competitors (O 'Reilly Automotive, Inc. , 2015). The company did not have any distinct competitive advantages during the1970’s-1990’s (O 'Reilly Automotive, Inc. , 2015). The company’s operational execution was far superior relative to their primary mom and pop shop competitors. O’Reilly has a competitive advantage in the area of operational expertise. The company has grown its store base most aggressively out of the competitors (O 'Reilly Automotive, Inc. , 2015). O’Reilly’s acquisition of CSK in 2008 doubled the corporations store count. The company has experienced margin expansion by improving the operation of CSK stores. In January 2014, Advanced Auto Parts acquired General Parts International, Inc., the parent company of CARQUEST, which gave Advance 1,248 stores company operated CARQUEST stores across the US and Canada, 1,400 independently owned CARQUEST stores, and

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