OM4 - LensCrafters Cast Study Essay

Warby Parker target customers are people with a concern for style and a high quality eyewear that is at the same time affordable. Similarly, by adding a social component, the company appeals to customers that are motivated to help others and the environment. Warby Parker is well aware that some customers, especially nowadays, prefer to shop online from the comfort of their home. That is why Warby Parker implemented its convenient home try-on program designed especially for this kind of customers. Meanwhile, Warby Parker keeps gaining access to customers uncomfortable with purchasing eyewear online by taking advantage of the power of physical storefronts to promote brand awareness.

What began as mere admiration for my childhood optometrist quickly evolved into a fervent aspiration when I began working as an optometric technician at Eye & Vision Care. Having been myopic since the age of 6, I have always had an interest in the inner workings of the eye and decided to apply to this job, without any concrete career plans in mind.

to make sure they are an ethical company and donating the free eyewear to the people they were intended

Based on the market trend, it is likely the demand for the disposable lens will increase at the expense of conventional lens. Therefore, the hope to increase the sales through the distributors and the introduction of ‘frequent flyers’ scheme is unlikely to yield much result.

I have also come to realize that this particular practice focuses more on disease and disease prevention juxtaposed to only offering refractions and other optical solutions. This type of practice is what interests me most in the field of optometry. Having extensive experience in the health field, namely the field of pharmacy, I was unsatisfied with the level of patient interaction and patient care a pharmacist can convey toward his/her patients. I understand the field of pharmacy is more complex than that of a local practice and that I may have been in a particular situation, but I wanted to have more of a connection with those in need. Being able to see patients at the clinic progress through treatment is what drew me even closer to the field after I started observing. I know the field of optometry can give me the opportunity to have a direct effect on patients and their ocular health. Which is why I have never wanted anything more for myself then to have the chance to become an

our employees will enjoy a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.

In order to move with the times, the organisation may introduce new equipment or software. Some staff may see this as a positive step that moves the business forward, but some employees may feel anxious about the change, how much it is costing the business and whether it is actually going to improve their role or create more problems.

for more information on the types of eyeglasses and sunglasses that Atlantis Vision Center provides. Atlantis Vision Center has an onsite, excellent optical finishing lab, as well. It is is important to invest in quality lenses!

this has delivered strong levels of success and an unbeatable proposition for customers. centres, in-store trainers and a mobile training team. More than 6,000 UK staff received training as part of a career development plan, with a further 4,500 staff workshops and operational training days. There were two main Board changes during the year: Finance Director John Perkins became Joint Managing Director with his father, Doug Perkins and Richard Holmes was appointed as Marketing Director following the retirement of Andrew Molle. lenses at high volume and low cost to Specsavers stores. They provided over 18 million prescription lenses under the Pentax brand name to Specsavers stores in 2007. The supply chain provides Specsavers with a strong competitive advantage in the market, ensuring that leading edge innovation, at high quality levels and low prices, can be delivered to partners across the globe. The significant investment made in the supply chain in 2007/08 will continue, in order to support future expansion towards the Group’s current target of 2,000 stores. Significant investment is being made in IT and shared services offices in Southampton and Nottingham, in order to ensure world-class support can continue to be provided to all business partners.

Lenscrafters is an organization that has an automated sales force system. It uses various vendors for its software development. Handling inventory management is done by using that system. It enables consumers too busy products online; make payments online, as well as in person. The difference between supply chain and value chain is the process of everyone and system involved. It will cover the consumer concerns regarding supply chain and value chain will connect a set of data and create competitive advantages. When the supply chain is involved it complies and structure from start to finish ensuring completion. The organization will continue to recreate and remain innovative and ready to face any obstacles to remain successful.

The facility is collaborating closely with the patient?s optometrists who serve as the primary care doctors. If a surgery is necessitated, the doctor of optometry (OD) will then direct the patients to the expertise of the eye surgeons of PCLI to address specialized treatments. In Spokane alone, they have built a strong network of about 150 family optometrists. For a period of time, PCLI has managed their operations with eleven satellite clinics, seven surgeons, several surgical assistants, patient counselors and a resident physician at every clinic (Swayne, et al., 2013). However, due to continued growth in the industry with significant market potential, stiffer competition is slowly escalating. In fact, intense rivalry from other laser eye surgery centers in Canada as well as other larger laser eye care centers in the nation who are charging less for Lasik eye surgery are becoming a huge challenge for PCLI. The facility is very much aware that there is an enormous possibility that they will lose a huge number of patients to the aforementioned competitors. With that, there is an intense pressure to reduce overhead costs to survive in a competitive landscape. It is imperative for the facility to reevaluate its market efforts and its services operations process and focus on new management strategy, capacity utilization, cost control and marketing

Traditionally, Raynonplus sold a wide range of generic and brand name eyewear including prescription lenses, contact lenses, frames and sunglasses; but

The global eyewear market is anticipated to continue to grow in the next six years due to an increased number of people experiencing visual deficiencies and also as the general population continues to age (Grand View Research, 2014). Eyewear consumers

Since its founding, sales have grown exponentially from US$1.6 million in 2000 to US$1B in 2008 (Exhibit 1.). This strong growth was dependent on a strong and loyal customer base, which in turn was dependent on employees who were passionate about and took pride in their work by providing exceptional customer service in their quest to ‘WOW’ their customers.

For the operations vice president (OVP), from his perspective the new in-house developed process technology is too disruptive to production, maintenance, staff and planning rules. Operations is the link between most areas of the business and typically has a close relationship with the sales and marketing departments, in terms of setting and coordinating production plans and marketing creating or generating the levels of market demand. In the OVP’s view, the operations area does not have the necessary resources to successfully implement and maintain the new process technology option.