OPerations objectives at Penang Mutiara

Perform an internal analysis of the proposed Marble Slab franchise. Does Thomas have the capabilities to make this franchise successful?

3. What broad-based strategy is Lovin following at The Kollection? Is this the only and best way to position the company? Why or why not?

Since the stakeholders revokes their contract with Regale Properties whose str market?” ategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive To better define the

1. What types of decisions must Chad Thomas make daily for his company’s operations to run effectively? Over the long run?

1) What are the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business?

a. What should the management of Sports Products Inc. pursue as its overriding goal? Why?

4. Given Mr James charge to the senior vice president, how would you portray and assess sales and marketing initiatives, expenditures, and outcomes for fiscal 2004 and 2005? 5. What should Kelly Elizabeth propose in her fiscal 2006 sales and marketing plan and budget Astor Lodges Caase 1 4

they should retain the Quality Inn flag as they have worked hard to remodel and reposition a declining hotel and earned appreciation from the townspeople and also it helped the town and the neighbourhood.  Also the hotel was a huge success. The planning and work of Andrea and Burt had paid off.  There is a value in the flag and if they don’t retain the flag then anyone else would acquire the brand and benefit from their hard work.

The corporate branding strategy will create a sort of umbrella under which all the properties of the company will fall, thus sharing the same quality level in the customer’s perception. Moreover a strong corporate brand will ease the company identification and potentially increase the number of new guests through word of mouth, thus enabling the company to gain a bigger market share. Nevertheless the implementation of such a strategy will necessarily involve big costs and a structural change in the organization. Its culture, the way in which advertising is done, the facilities and supplies in each resorts, the way in which management operates will have to be adapted to the new branding strategy. Furthermore undertaking this action may let down some valuable customers who are particularly affectionate to a resort and may be afraid that it will lose its unique and individual features. Plus it might also disappoint some skilled hotel managers which may feel threatened in their autonomy and potentially leave the company. Retraining the whole body of employees to adapt to the new strategy may be expensive and time consuming as well.

d. Lastly, I would recommend that Mr. Wallace consider the Chemicals group's position and how they fit into the corporation's overall future goals. Can Chemicals be made to be profitable outside the Wallace Group influence (sales)? The Wallace Group needs to ask, would it be more beneficial to keep Chemicals or not?

In this section we look at who are our competitors in the same industry and how can we gain the large portion of the market share and profits. However, if the level of competition becomes too high it can ultimately lead to a decrease in profits. There has been an increase in the amount of competitors on the tourism industry over the last 10 years, with the introduction of online sales and new airlines. For the tourism industry the level of competition can be quite high as

3. How do you educate a manager to manage an organization as it evolves over time from an entrepreneurial structure to a more sophisticated and complex organizational structure?

American business travellers take more and more their kids on the trips. In 1995 out of the 193.2 million business trips

(a) make sure that the way he manages the hotel is appropriate to the way it competes for business;

Marriott is a multi brand company with a Global Portfolio that providing lodging that fit within many market segments. This report will discuss briefly Marriott’s Portfolio of hotels, what they do, briefly examine a number of their key marketing strategies and examine how they are implemented, measured and ask the question does this make them market leaders?