Essay on OXO: Satifaction Guranteed

OXO has chosen to distribute its products in places where consumers would be more than likely look for kitchen and house ware appliances. The company has made finding its products convenient for all people. Most of these locations are not too far from where people live and could create more chances to let customers view the product.

As the company continues to evolve, it still stays true to its attractive qualities that have earned millions of loyal customers around the world. They have a commitment to quality. By only carrying 4000 stocked units in the warehouse, compared to 30,000 at your local super market, it can carefully choose its products. This insightful selection is based on quality, price, brand and features. Therefore, having the ability to offer the ultimate best value to its members.

The quality of woodcarving task depends on how delicately the carver handles the wood carving knife set. The handling of the knives, on the other hand, depends on the easiness. This easiness comes from the handle of the wood carving knife set. A handle needs to fit in properly in the hand of the carver. The ergonomic design ensures that the carver does not get tired or can move the knife easily to produce subtle details in a work. The carver should test this before deciding on a woodcarving

In the 1990’s Black and Decker had a great position in the market for their products to appeal to the Professional Industrial segment and the Consumer segment but when it came to the Professional Tradesmen segment they were lacking. Their 9% market share vs. Makita’s 50% market share in the tradesmen segment was incomparable. Makita clearly had a better product in the eyes of the Professional Tradesmen. In the Professional Segment most of the people who buy the products are people who need these tools to make a living such as carpenters, electricians, plumbers, roofers, and general remodelers. Black and

Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NY:

The main strength of Makita is that it has a strong brand perception of Professional-Tradesmen segment and holds approximately 50% of Professional-Tradesmen segment share. This strong perception leads to other beneficial effects. Since general workers in residential construction invest $3,000 in 10 or so “tools of the trade” and spend $1,000 a year on average for replacement, it can have a

People who need to purchase can purchase the products that they precisely require. Very very specific products are available as per the requirement of the consumer for example if a consumer says that he or she require Smartphone than of Sony than in a budget of 10000, they provide that as per the availability. If a consumer wants a product that is very old but some feeling is attached to that so this can be done.

Every era strives to make its mark on civilization. The Stone Age gave us fire. The Neolithics rolled out the wheel. And us? Well in addition to iPhones 2/3/4/5/5c/5s, we have...the spork. Spawned by Canadian Inventor Hubert Gagnon in the 1800s, this spoon-fork hybrid is special not just because it gives you the ability to eat soup and pasta with the same object, at the same time, but because it transcends the fork-spoon binary. As Bee Wilson, author of A History of How We Eat, once wrote, “A spork is not one thing or another, but in-between." Unfortunately, many still eschew the ambiguity of the spork in favor of more traditional cutlery. Which leads to my concern.

These also feature tungsten carbide cutters and the ought-to-be-industry-standard, non-slip rubber coating on the handles.

This case exam for the module ‘Principles of Marketing’ accounts for 70% of the final grade for this module (IBMMK108R1). The two multiple choice tests during the module account for 30% (15% per test).

Armstrong, G & Kotler, P. Marketing: An Introduction, Seventh Edition. (2005). New York: Prentice Hall.

Kotler, Burton, Deans, Brown and Armstrong (2013), Marketing (9th ed.), Pearson Education Australia, Frenchs Forest

* Clow, K. E., & Baack, D.E. (2012). Integrated Advertising, Promotion, and Marketing Communications (5th ed.). Upper Saddle River, NJ: Prentice Hall Pearson.

As a marketing professional, entrepreneur and teacher, I want to inspire students to master a broad range of marketing concepts. I want to demonstrate how marketing is used to sell products and services, persuade individuals and companies to change their behavior and to potentially change the world.

The problem with wooden kitchen implements, of course, is that they are not available in a large range of tools. Wooden spoons are common, and so are spatulas, but ladles and slotted spoons are very difficult to source in wood. They are available online, but not in nearly the range in which metal tools are. Plastic is more common, though even here you will have to be careful what you use.