Objectification Of Women : Women

George Lois, who is an American designer, author and art director, designed the Esquire Cover, 1965 “The Masculinisation of the American woman”. The covers dimensions are 33.5 x 26 and feature a photograph of a blonde lady shaving, which was then printed and edited to make a printed magazine cover. This is one of 92 covers that George Lois created within 1962 to 1972. Although the cover does use text it only uses the text that is essential for the magazine such as the name of the magazine, the name of the cover and the magazine edition, which in this case is the March 1965 edition. In terms of the subject matter, this cover shows a pretty woman looking directly into the camera, which gives the illusion that the woman is shaving in front of a mirror. The woman photographed is an Italian Actress called, Virna Lisi, the concept was thought of by George Lois as he wanted ‘to capture a woman being manly and still beautiful’. The image itself is the largest item on the cover compared to the text. Although this concept went on to be one of the most successful covers that he had created, some thought that the idea was ‘too edgy’ and would cost them to loose clients.

In Breazeale’s text, “In Spite of Women”, he touches on how the magazine, Esquire, focuses on incorporating content that is solely directed to the attention of the heterosexual man. In the magazine, Breazeale states that it is an attempt to make men fantasize women only sexually which leaves men with the power and control that they believed that had lost post-depression era. Throughout Kenon Breazeale’s text, he shows how that for there to even be a male consumer, there must be women involved. So, while the magazine touched on things like food, apparel, and home décor, Esquire needed to incorporate erotic images of women in order to capture the attention of heterosexual males. In Breazeale’s text, his purpose is to focus on Esquire to emphasize men’s dominating nature over women in society. In my rhetorical analysis, I will concentrate on analyzing how Breazeale argues that Esquire magazine utilized erotic text, cartoons, and illustrations about women to place the consumer role on males.

Featherstone looks down on publications that emphasize most of their print on Fashion, relationships and celebrities and advocates for magazines that stimulate intellectual growth, promote a healthy body image and include diversity. As an active journalist, columnist and activist, Liza Featherstone makes a good point in her article all while using most abundantly three rhetorical tools: logos, ethos and pathos that she wove into a studied text organization and a simple writing style. It is through ethos that Featherstone does a great job at defending her viewpoint, because her argument lacks a lot

Cosmopolitan magazine, as it is today, is an international woman’s magazine involving topics on sex, relationships, beauty, fashion and health. The variation of Cosmopolitan (Cosmo) we have in today’s society is rather sexually explicit in many of its articles and covers. This was not always the case. Cosmopolitan was founded by Schlicht & Field in 1886. The magazine was originally created to be a “family magazine” . Cosmopolitan introduced articles on family and home life. In 1888, Cosmo gained a new editor in E. D. Walker. He would add new elements to the magazine. These included serial fiction, book reviews and color illustrations.

The magazine Ladies Repository: A Monthly Periodical Devoted to Literature, Arts, and Religion is a magazine that was published in 1800 and was targeted towards young women. The magazine was a way to help teach and encourage women of the time on how to properly fit in and behave according to the rules that society had placed on them. It taught them how to be considered an ideal, cultured woman with high morals and spiritual standards. Although many readers today would argue that the teachings and ideas taught by this magazine are extremely outdated and outrageously sexist, one must realize that this was society’s standard for women during the 1800’s.

Magazines are

Magazine became a great relief to all feminists by giving them a sense of self-determination and hope for the women’s movement.

By quoting several similar examples about home décor and drink, Breazeale pointed out that all those articles weren’t written in any occasional incidents. By contrast, Esquire was knitting similar misogynistic threads for years to conceptualize people about the gender related meanings of good and bad taste. Food such as steaks and fowl, home décor with clean and functional features and alcohol were considered as good and related with masculinity. On the other hand, ornamentation, carrot teensie-weenesies and anti-alcohol were perceived as bad and femininity. As a summary of the function of text, Breazeale concluded that all Esquire did were trying to recuperate a female-identified role for men which need arguing against traditional gender related social roles. Yet at the same time, Esquire conveyed the message that any attempts of changing the traditional modes of patriarchal rules was not allowed. So it was necessary to emphasize the privilege that male had over female. This job was accomplished by the other function of the magazine – illustrations.

“Beauty is in the eye of the beholder”. However there is a well known, well discussed, universal definition of perfection for all women. One that is consistent throughout different areas of the world and different allotments of the human culture. This standard of the ideal woman is based off of not only physical but intellectual standards predominantly in advertising.

How are gender roles codified in magazines for adolescents and young readers in the Victorian’s England of the 19th century?

As in most advertising this issue of Essence magazine only appears to be focused on women in sexual acts or positions to sell goods creating a concern of what is really being sold. When looking at a

The cover stories include “Men, Sex, and You: Real Men Tell You How to Push Their Pleasure Buttons”, “Ten Ways to…Have a Lust-Worthy Body”, “Sex and Love Guide”, “Dare-to-Wear Lingerie”, and “Make Him Yours Forever (Or, For as Long as You Want Him)”. While Twist deals with sex more evasively, Complete Woman gives more detailed and open sexual advice. From the subject material, we can gather that this is a magazine aimed at older teenage to early twenty-year-old women. Because this publication contains no advertisements, it is difficult to make an analysis of class-orientation of this publication. However, we may assume because of the age bracket it targets, Complete Woman is aimed at about the same consumer class as Twist.

On all platforms of media, women and even young girls are oversexualized; thus leading to men viewing women as no more than breasts, vaginas, legs, or any other body part they prefer. Even in current television shows, movies, comic books, and advertisements, women are still depicted as sexual objects, which can damage a woman’s confidence. The oversexualization of women 's bodies can degrade a young woman’s confidence, and when girls try to boost confidence by dressing or acting like the women they see in the media, they are reprimanded for it. Girls cannot be blamed for their sexualization; they are just emulating what they see in the media.

These are just some of the ways Playboy has idolized women, but that’s not all that the company and the magazine are about. In an article titled “When Playboy ruled the world”, written by Brett Popplewell, he talks about some of the cultural impacts of Playboy. Popplewell talks in his article about how Playboy is more than just a magazine that displays nude photos of women. It is a magazine that also held many great articles, fiction pieces, poetry, and interviews

The three main categories were women’s magazines, men’s magazines, and magazines that appealed to the general interest. Döring and Pöschl (2006) found that 54.8% of pictures of women in the general interest magazines were depicted. Generally, magazines either advertised certain products using people, or have a page for certain celebrities. It was rare to read a magazine that does not have a picture of a woman in it. Pictures of women can be interpreted more thoroughly by not only judging the sexuality of the ladies, but the overall condition the women were