Objectives Act As A Guide For A Business

The objectives are the areas of emphasis within the business. Rather than specific statements with a specific goal, objectives state that the business plans to continue to do quality work in the following areas. These objectives or areas of emphasis need to be attained by discussion and review of the current activities as well as activities in which it would like to participate in the future.

The focused differentiation strategy largely depends on a buyer segment that seeks special product attributes (i.e. healthier food, lower comparative cost, quick service) and on the company's ability to stand apart from its rivals (Thompson et. al, 153). In its uniqueness, Zoës Kitchen has the ability to be different and had no national rivals emulating its format or menu.

A business objective is a detailed step by step plan a business would take in order to achieve an aim. These objectives need

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

P2: A report to describe the purpose of setting aims and objectives for different businesses.

Your brand is more than your logo, name, or slogan – it’s the entire experience your prospects and customers have with your company, product, or service. Branding does not end with coming up with a good name, an even better logo, and slapping both on flyers, brochures and advertisements that you release to your target market. Your business’ brand strategy is not something that you should take lightly, if you want your brand to have meaning for your customers.

These are objectives which focus on a business as whole. IT focuses on the performance of the business and the results of the business. They need to cover important arras so they can achieve better results instead of focusing on a single

Brand is a term that enables the pubic to easily identify a certain company, their offerings in term of goods and product. It is the image that a certain company produces to the public. Brand is a set of expectations, memories, stories and relationship that engaged together, for a consumer’s choice to choose a product or service.

Strengths are what the organization or companies are good at doing or a characteristic that gives it an important capability. At the Subway restaurant, one of the strength is largest fast food restaurant chain in the world by the number of outlets. Today, the Subway brand is the world’s largest submarine sandwich chain with more than 37,000 locations around the world, and the number kept increasing year-by-year. In Malaysia, there are more than 176 Subway restaurant chains. The more the chains, more brand recognition it gains. People will easily aware with this brand and trademark. Next, marketing and promotional strategies for Subway do not need high expenses. They do not need to do wide and many of advertising. People already know the brand, they actually do promotion on the internet and also flyers and banner that cost less in their advertising. Subway also employs expert for marketing techniques and promotional strategies to attract and build their customer base. Besides, Subway has choices of healthier meals. Suitable with their slogan “Eat Fresh”, Subway offer wide range of low calorie, fresh and nutritious food, which we cannot found in other fast food stores. Nowadays we know that people have more aware with healthy lifestyle, one of them the healthier food. So Subway meets the current trend of healthier food and be the choice among many people especially in

A Brand is a product, service or concept is the other product, service or concept distinguish public so that it can easily to communicate and usually sell. A brand name is the distinctive name of the product, service or concept. Brand is the creation and dissemination of the brand in the process. Brand identity can be applied to the entire enterprise and for individual product and service names. The American Marketing Association (1960) proposed the following company oriented definition of a brand as:

In today’s dynamic and ever changing market. The marketers are finding very difficult to differentiate their products from the competitors. The tastes of the consumers are changing frequently. Therefore, the companies have to always take this into consideration about brands the products in order to create image in the customer mind. So the company has to fulfill the needs and wants of the customers. Brand is the personalities of the product and brand positioning is a key to the success of marketing in any company.

Corporate objectives are those that communicate to the business as a whole. They are usually set by the management of the business and they deliver the focus for setting more detailed objectives for the main practical actions. They tend to emphasis on the wanted performance and results of the business. It is vital that corporate objectives cover a range of key areas where the business wants to achieve results. http://beta.tutor2u.net/business/reference/corporate-objectives

Branding is the name of the global corporate game in the 21st century (BrandedPress, 2007). In the marketing world, a brand refers to the uniqueness of a product, service or business. A concept brand is a brand associated with an abstract concept rather than a specific product, service or business. Concept branding transcends the business world. In health reform, this brand identity might include a federal government philosophy, a state government’s health policies, an academic medical center’s management strategy, or a physician association’s mission. The brand is the recognizable personality of an organization and how its constituents and society perceive it (Chinomona, 2013; Medinnovation and Health Reform, 2011). Additionally, advertising and branding are strategies that organizations engage to assist in achieving marketing goals. Branding includes simple rudiments such as naming, identity, look, feel, and the fulfillment of a brand promise (Fellows, 2013; Ha & Perks, 2005).

The intensity of competition among the firm in fast food industry is at a high level. Every firm was looking for a competitive advantage to give them the strength of surviving in the market. The concentration of firms in fast food industry is saturated. McDonald’s face the strong competition in quick service eating establishment from well-established competitor fast food outlets, such as Burger King, Wendy’s and KFC, as they provide identically products and services. Moreover, McDonald’s face the strong competition in home delivery or takeaway service, and self-service cafeterias, such as Starbucks and Dunkin’ Donuts. Hence, McDonald’s was very innovative in the products to differentiate it from the competitors and attract customers. Besides, they added a breakfast menu to compete with the other breakfast chain. McDonald’s adopted product localization need and tastes by offering

Every organization of firm always have a particular goal, and they are all striving for the greatness and success. And the goals always differ from one organization to another according to the needs of the organization. The first step and the most important one in order to run an organization Is that to make sure that the planning has taken a place. The proper planning is important in order the manager foresee the future issues. People always tend to think that setting the goals and objectives are too easy, but they are wrong as the goals and objectives setting are hard to set. Organization Goal and objective belongs to the people who are working on a mutual benefit, because if the organization progress is good then their progress is