Objectives Of Strategic Plan Implemented By M & S

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CONTENTS Introduction 2 External Environment Analysis 3 Strategic Plan Implemented by M&S 4 Development of Governance and Alliance Structures 5 Key Issues 6 Inefficient use of Resources and Capabilities 6 Organizational Politics 6 Change Management 7 Lack of Market Alignment 8 Challenge of Strategy Development in Complex Multiple Stakeholder Environment 8 Strategic Options facing M&S 9 Conclusion and Recommendations 10 References 12 INTRODUCTION Marks and Spencer (M&S) is one of the leading global fashion retail brands in the world. The company that was established in the year 1984 in Manchester became one of the biggest British retail brands during the 1980s, followed by significant expansion in the UK and Europe during the 80s and…show more content…
Not only did the sales of the company went down, but even the suppliers and employees of the organization became highly dissatisfied because of the changes (Kornberger, 2011). Not only did M&S cut down its number of employees, but removed its focus from the brand to the products. Following the decline and strategic failure of the company in the late 1990s and early 2000s, its management decided to change and adopt a completely new strategic plan (Kornberger, 2011). However, there are multiple issues and challenges that the company faced in the development and implementation of its strategic plan. The report thus discusses the new strategic plan that M&S decided to adopt and discusses the challenges associated with its implementation, with respect to the complex stakeholder environment, formation of alliances and other issues. The strategic options facing M&S and their evaluation are also discussed for presenting a comprehensive understanding of its strategies and related challenges. EXTERNAL ENVIRONMENT ANALYSIS In order to assess the effectiveness and challenges associated with a company, it is important to evaluate its existing environment. PESTEL analysis is hence being used to examine the external environment of the firm. Political: The international development strategy of M&S has been facilitated and promoted by the existing political factors that have led to the development and incorporation of special free trade agreements between the European and other
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