Objectives Of Strategic Plan Implemented By M & S

A PESTEL analysis is a tool used to analyse and monitor the external marketing and environmental factors that have an impact on a company. Results can be

PESTEL analysis is widely used to better understand the external environment of the company. The acronym PESTEL stands for political, economic, sociocultural, technological, environmental, and legal factors. PESTEL analysis helps managers better understand the threats and opportunities a company faces.

M&S are one of the UK's leading retailers of clothes, food, home products and financial services. Some 10 million people shop with us each week in over 375

The external environment can be easily assessed by using the PESTEL tool. PESTEL stands for political, environmental, social cultural, technology, economical, and legal forces. The PESTEL analysis for Qantas Airlines is as following:

Macro environment is crucial to the development of a company. All the external factors can have huge positive or negative influences on Travis Perkins plc, therefore a better understanding of the environment of the company is of supreme significance (Peng & Nunes, 2007). Among all the analysis tools, PEST analysis is one of the most effective tools to analyze the external environment of a company (Riley, 2012). This part will demonstrate PESTLE analysis of Travis Perkins plc below. The result of PESTLE analysis can be demonstrated in the following table 1.

When conducting an analysis of external environment, PESTEL model is a helpful tool to analyze and assess the external factors (political, economic, social and technological, environmental, and legal) that impact the company’s strategy and operations (Jurevicius, 2013). Below is Raytheon’s PESTEL analysis. See Appendix A for a full list of external contributing factors affecting A&D industry.

As argued by Eaton (2001), globalization is an enterprise management feature, which increases liberalization of international trade and international competition. Needless to say, nowadays most of senior managers tend to plan their companies to go worldwide. In the early 1970s, M&S expanded its international operation to purchase a 50 per cent shareholding of three Canadian companies for the first step. In November 1997 the company announced a 2,100 million GBP plan for global expansion which would be across Europe, the Far East and the Middle East (Bevan, 2002).

Marks and Spencer (M & S) was started by Michael Marks and later joint by a partner Tom Spencer in 1884. It is one of the largest British retailers that sold clothes, home furnishings, food, gifts etc. and was formerly known as St. Michael. It has markets in Europe, Far East, America and Asia. The company suffered a series of losses and a dip in the market share from a few years before the stepping down of the then CEO, Sir Richard Greenbury, in 1999. In 2001 the company underwent a drastic strategic change and the

Marks & Spencer is a large company listed on various stock markets, which a widely spread operations in many countries. The size of operations of the company and high reputation in the

Strategic analysis is basically concerned with the structuring of the relationship between a business and its environment. The external environment which is dynamic and changing holds both opportunities and threats for the organizations. The organizations while attempting at strategic realignments, try to capture these opportunities and avoid the emerging threats. So it is very important for organizations like Intel to study and understand about the external environment. To do this, we can use the PESTEL framework.

The early 1990 's marked the beginning of a sea change in customer 's expectations with regard to good quality, healthy food. M&S image as a respectable retailer with its focus on providing a wide range of premium foods meant that the M&S brand, where food was concerned, became regarded as something of a luxury.

Founded in 1884, Marks & Spencer gradually transformed itself from a small booth to a global department store company with multiple channels,

Marks and Spencer Company is one of the biggest retailers in UK, which it has known by providing the finest qualities of goods and services including clothing, home product, foods and groceries. In currently, M&S Company operates 852 UK stores, 480 international stores and e-commerce platform includes approximately 83,069 employees, while M&S Company is one of the UK’s leading market positions in Menswear, Women-wear and Lingerie products (Mark and Spencer 2016.

A PESTEL analysis which stands for political, economic, social, technological, environment and legal factors is an outline tool used by marketers to investigate and observe the macro-environmental in regards to external marketing environmental factors. A market environment is a marketing term that refers to factors and forces that affect a firm's ability to build and maintain successful relationships with customers that can have an impact on the

Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.