Objectives Of The Holistic Marketing Concept

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4. Objectives Leveraging its brand, allocation of advertising, management experience and differentiated product, the shop will be profitably positioned with a competitive edge. Fairfax’s mission places the customer at the heart of everything they do. Top management is going beyond sales revenue to examine the marketing scorecard and interpret what is happening to market share, customer loss rate, customer satisfaction, product quality, and other measures (Kotler, et al., 2013, p. 24). Fairfax must maintain strong relationships with this engaged audience. It is important that readers who purchase from the shop are provided with highest quality products and service. The products must excite the readers and be priced correctly. Increasingly, a key goal of marketing is to develop deep, enduring relationships with people and organisations that could directly or indirectly affect the success of the firms marketing activities (Kotler, et al., 2013, p. 21). The Holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognise the need, their breadth and interdependencies (Kotler, et al., 2013, p. 20). The shop will need to internally market this opportunity to secure the relevant support from stakeholders within the company, engage and coordinate these internal relationships in order to make this project a success. Delivering a marketing plan with the right mix to develop awareness and drive sales of

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