Objectives of Kingfisher Airlines

2007 Words Sep 2nd, 2012 9 Pages
KINGFISHER AIRLINES
Kingfisher Airlines Limited is an airline group based in India Its head office is in Andheri (East), Mumbai and Registered Office in UB City, Bangalore. Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011, Kingfisher Airlines had the second largest share in India's domestic air travel market. However due to a severe financial crisis faced by the airline at the beginning of 2012, it has the lowest market share since April 2012.
Vijay Mallya is looking at reports of Q3 of 2008 , thinking that can there beany way to at least break even in this critical time of economic
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Details of Deccan-Kingfisher merger, valuations and swap ratio will be worked out by accountancy firm KPMG. Mallya would be the chairman and CEO of the merged entity, while executive chairman of Deccan, Captain G R Gopinath would be the vice-chairman.

STRATEGIC PARTNERS
1. Kingfisher Airlines Inks Strategic Alliance with American Express. Partners launch India’s first Airline Corporate Charge Card Program Fast track Corporate Savings with exclusive Rebates, Discounts, and Employee Rewards with King Club and Bonus Points.

2. Strategic and operational alliance with rival domestic carrier Jet Airways owned by Naresh Goel in 2009.

Current strategy of Kingfisher Airlines
Following strategies were followed to make it one of the leading Airlines in India.

Functional strategies
It planned to re-launch its commercial air service called UB Airway again which it had to withdraw it due to government restrictions.
The Company gave best services to its customers that were like providing world class interiors, and in-flight entertainment systems.
The company came up with only one class airlines rather than other airlines that had Business Class; Economy Class the idea was to combine Business Class experiences and Economy Class experiences in one.
Having a single class freed up more leg space for passengers when compared to normal

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