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Observable Artifacts In Chrysler

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Observable artifacts is defined as the physical manifestation of an organization's culture not limited to the company’s manner dress, awards, myths and stories told about the organization, public lists of values, observable rituals and ceremonies, decorations and so on (Kreitner, Kinicki, 2013). Mr. Marchionne attempted to create a new culture for Chrysler. A negative observable artifacts was discovered by Mr. Marchionne occurred when Mr. Fong was the Sales Chief in 2009. At that time,Chrysler was known for giving out a matching rebate of $4500 along with the government incentive given with the same value.(Kreitner, Kinicki, 2013) This created financial issues for Chrysler as they struggled with profits gain. Mr. Marchionne wanted a more positive

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