Ocean Park Marketing Project

The author of the paper, Daly, while arguing against the maintaining of marine parks, brings forwards other people’s views as evidence to some very good points to support his position. Apparently, in Australia such Marine Parks are not easily accessible to a population which is largely city based, and consequently, equally inaccessible to the tourists, whom visit the country. Also the exorbitant fees may actually be out of the budgetary means of many tourists. It has been suggested that many tourists come to Australia, specifically to visit such marine parks. The country is an Island, surrounded by an ocean, an ocean full of marine life. Also a very healthy marine tours industry that

Human use and tourism is one of the main reasons the Great Barrier Reef is such an astounding place. The reef consists of more than 400 different kinds of corals, over 1,500 species of fish, and over 200 types of birds (2011). The tourism industry is a major contributor to the local and Australian economy. The range of activities for tourists include day tours, overnight and extended tours, snorkeling, scuba diving, fishing, whale watching, helicopter tours, and other services that capitalizes on the world’s fascination with it. (2011). The earliest occurance of tourism was in the late 1890’s, when this area became a

SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie. Strengths: * What advantages do you have?

Coral Divers Resort (CDR) is a small, but well-regarded, diving resort in New Providence Island in the Bahamas. It is owned by Jonathon Greywell, who work full-time at the resort and is a diving instructor certified by PADI and NAUI. CDR had established a solid reputation as a safe and knowledgeable scuba diving resort that offered not only diving, but also a beachfront location. Many divers had come to prefer CDR over the other crowded resorts in the Caribbean. It had been in operation for 10 years with annual revenues reaching as high as $554,000. However, over the last three years, financial performance had fallen off. Greywell realized that the resort

Sea world is one of the top zoological organizations in North America, and it cares for one of the largest animal collections in North America. Their commitment to animals broadens around the world through the contribution of compelling financials and resource support for wild life conservation, wildlife rescue and education programs worldwide. Sea World also creates a unique entertainment experience that connects imagination with a passion for nature. Their theme parks and products have influenced many in celebrating, connecting with and caring for the natural world. And these we see being shared through the power of entertainment. The company owns and operates 11 U.S(Sea World, 2014). theme parks, which include the popular Sea World, Busch Gardens, and Sesame Place brands that hosted more than 23 million guests in 2013. Although Sea World has all these good motives in mind for the society; however, the whole idea of bringing the wild closer to the public has led to various casualties.

When looking at local economic development it is important to consider the strengths, weaknesses, opportunities, and threats. This is considered a SWOT analysis, and is essential to any strategic planning for business. SWOT analysis’ is used by businesses and investors when considering to start or improve a business. However, SWOT analysis can also be used when planning economic development.

This alternative provides quick cost cutting to reduce CDR’s expenses, provides additional revenue through the new adventure diving option, and is very easy to implement into its operations. This solution manages to post a positive profit in the first year of implementation (Displayed in Exhibit 3). However, this alternative does not provide a sustainable revenue stream into the future because the lack of competitive advantage it builds and the intense competition of other shark diving focused resorts in the area (See decreasing profits from years 2010 to 2011 in Exhibit 3).

This report is designed to introduce an understanding of market segmentation and marketing strategy integrated with the exiting business - Dreamworld. It clarifies how Dreamworld - the largest theme park in Australia segments its market, and how the segmentation is reflected in its marketing strategy.

As skiers, hikers, sightseers, beachgoers and travelers pack their bags and head out for their vacations, they probably never even consider that what they are about to embark upon happens to be the largest industry in the world. Millions of people travel domestically and internationally each year to experience places and things that are totally out of their ordinary lifestyle and to get their minds off the hustle bustle of everyday life. Because of Hawaii’s year-round tropical climates, cultural experiences and leisurely atmosphere, it is one of the world’s most popular tourist destinations and attracts over 9 million visitors each year. Marine and

Even though sandals all-inclusive resort will create more jobs they will only be seasonal jobs, and during off peek season people will tend to get lay of work which will create us the local residents an even harder time having to create an income. If our island depends on this resort and tourist to help our economy it can create our island to be less developed like other places. We need to focus on a long-term strategy to improve our economic standings then something that will only benefit us during the on peek seasons of tourism. One thing the minister of tourism has failed to mention was the multi-national corporation will receive a substantial amount of the profit the tourism industry makes only leaving those employed with 35% of the profit. Lastly to the environment of Agualoo will only get demolished with the increase of tourist. This will cause harm to the beautiful waters and and sand if tourist don’t know how to properly take care of their surroundings. Usually with the for every tourist 3% of the animals our and environments get hurt. Even though new sandals all-inclusive resort will gain more tourist it will only be beneficial to us seasonally and in long-term cause more harm then good to

carefully assessed. The objective of this tourism plan is to show the possibility of developing a

SWOT Analysis: The internal strengths and weaknesses of the company, and the external opportunities and threats from the viewpoint of the company

Only centre in the whole region for providing all aquatic leisure facilities/programs under one roof

With Hawaii’s economy being dependant on tourism and the main source of employment, it is important for DMOs ensure its attractions and services are maintained. The beaches are Hawaii’s most popular attractions but are in danger due to erosion and pollution. Erosion is a major environmental issue that affects many of Hawaii’s most famous beaches and is a natural phenomenon. However, the building of structures on the coastline and the formation of sea-walls can speed up the affects. This can impact on the marine life, coral reefs and water quality. As the most popular activities for tourists are based in natural surroundings, it is important to not only ensure the safety of tourists but to maintain the natural environment for future generations. In response, Hawaiian DMOs and environmental government organisations work closely to: educate visitors and residents, regulate what activities tourist can and cannot do in specific areas, organise beach clean-ups and plan beach maintenance strategies. Some

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.