Od Corporate Rebranding

The market development involves expanding into new markets with existing products. This strategy is used by most organizations while thinking of expanding their business because it is low in risk since it requires little capital investment. There are many possible approaches such as follows:

My dad owned a mattress company and he ran into the same issue. The benefits of introducing a product are obviously one: more market means more people to sell to and more revenue our company able to make, bring the expansion of the company to another level. After a period of critical thinking and observation, three weakness need to be resolved. We must understand the market thoroughly. Find the right way and the right people to hatch. Entering a new market is no different to enter a battle, there’s also other predators we must be aware of. Just as all battles go, only the stronger, more endurance, more flexibility and uphold immutable commitment will

Tickton Flexible Products Ltd, a compounder of polyurethane and rubber materials, has recently acquired Samuel Jones Ltd, a manufacturer of sport shoes. The merging was not an easy case and it went rather bumpy. Elimination of employees and staff position changes were not easily welcomed by Jone’s employees. They were not happy with their position, they were not happy to have to report to lower-level managers, there was conflict among sales administration office and accounts office,

The Timken Company – a leader in the bearing industry, is considering acquiring the Torrington Company from Ingersoll-Rand. Torrington – an engineering solutions segment of the Ingersoll-Rand. The main motive of acquisition is to enhance Timken’s market share and product base. Operating synergies are highly expected from this merger with 80 million cost savings by the end of 2007.

Before applying the above-mentioned perspectives “The New You Boutique” would have to analyze the repercussions that may be a result. The boutique will have to focus on developing a contingency plan that would help to alleviate the risk involved with these options. The best option to choose would be to satisfy the business overall: company turnover, factor of affordability, customer

McKinsey consultants suggest that firms need to change with changing industry conditions and that often firms needs to choose between protecting what they have built versus letting them go to make room to focus on new business opportunities (McDonald, Duff (September 10, 2013). The Firm: The Story of McKinsey and its Secret Influence on American Business. Simon & Schuster). McKinsey’s further supports this position with their three horizons model that replaces core businesses in decline with new growth options (McGrath; Ian MacMillan (March 16, 2009). Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Harvard Business Review Press. p. 198). At the product level, we see products transitioning through different stages of their lifecycle. Products move from introduction to growth and maturity stages, eventually passing into commoditization and ultimately falling into decline. Each stage of the product life cycle requires differing strategies to achieve successful product commercialization.

New product or service design and development supports operations management as it allows for product flexibility and caters for customers changing preferences in products. Products must be updated and improved depending on the markets demands to keep up with customer’s wants and needs and to retain businesses competition. This results in an increased amount of sales and profits.

In this essay, I am going to critically analyse the acquisition of technological external sources, and the benefits and issues this may bring the firm, and

Current customers drive the business decision of any industry and managers are get incentives to keep focus on current customer 's requirements. Authors claimed that the empirical data suggest that leading companies develop and introducing new technologies to meet future requirement of current customer base. Moreover, new entrants were able to commercialize new technology with lower performance targeted to new customers base and emerging market. Whenever a business case is presented with respect to new technology or product in front of higher management, it got evaluated based on the returns, net present value and return on investment. In absence of previous data and clear forecast of numbers in terms of unit and customers base, it seems unattractive as compared to current technology served to mainstream customers. Managers put resources to satisfy the need of conventional customers and ignore the future customers. Business

New search of market is the next step that after capturing our current existing market we can go to USA and the central Asian markets much deeply. Much more innovation, improved value and quality can added the products for our consumers. Adoption of the new technology will deeply help us to minimize the cost of our products. The research and development department can be making more strong and efficient for the product improvement and products availability. Improved and much more concentrated customers service. Provide continuous staff training and cost effective production of labor. Strive to increase the customer's expectations through the quality, customer’s services and innovation. Increase in the promotional activities through the online marketing to high market share. Building strong relations and very long term contracts with the whole suppliers will be more beneficial for the future

This study examines the reasons why a firm will opt to buy rather than to make a product. The decisions managers make is not as easy as it may seem. Nonetheless, these situations do occur for specific reasons. While some companies may outsource the services or request a product from another company, all depends upon the situation. Adopting an activity base costing (ABC) system could help managers assign process cost, pricing, and overhead to fulfill an order. This method is known as order management; which is not discussed in this study. However, this study does provide the reasons why a firm would outsource products and services. This paper examines the concept to make or buy when conducting business.

Small businesses thrive on innovation and are known as innovation engines of the economy. However, the success rate of the new product development in the small business is typically less than 10 percent. The success of the launched product is often less than 50 percent. Some of the recent research shows that the success greatly depends on the planning of the lifecycle and

The second stage is selection. It is well known fact that innovation is risky. In order not to fail, firm has to thoroughly assess the opportunities, so innovation will be held within the frame of company’s technological and marketing competences and will be coherent with overall business strategy (Tidd, J., Bessant, J., 2009). There are three components in this phase. The first component comes from previous stage and implies the analysis of opportunities, both marketing and technological, procurable for the firm. The second component includes the distinctive features company possesses, which are knowledge base, employees, equipment and experience (Prahalad, C., Hamel, G., 1990). The third component is suitability to the overall business strategy. This implies the fact that proposed innovation should be beneficial for firm’s performance, in other words, be in company’s competence base, otherwise it could lead to the failure (Cooper, R., 2000).

Summing up the product life cycle has a significant impact on the business strategy and performance including marketing and product development. It also helps the business determine when it’s reasonable to eliminate certain product, what are the consequences and also work on substituting it with new innovative product. But with the benefits there are also some limitations of product life cycle. As Products, companies and markets are different, so not all products or services go through every stage of the PLC. There have been many cases where products have gone straight from introduction to decline, usually because of bad marketing, misconceived features, lack of value to the consumer or simply a lack of need for such a product. However, even if products would go through every stage of the PLC, not all products/services spend the same length of time at each stage. This adds another level of complexity in determining which PLC stage the product is in and consequently, which strategy to apply (ref: marketing91.com; limitation PLC; online).

I agree with the author’s opinion as the Business strategy and innovation is the major factor in the success of any Business. It is evident from the theory and practical experience I have that the companies having an innovative Business model are successful as compared to others, even within the same company some of the projects gain success while others get terminated on the desire of researcher or being not supported internally by the company. This was observed by the author while