Oday, Graphic Design Has Taken Over The Entire World. “In

A graphic designer’s job is creating design solutions with a high visual impact, which involves communicating with clients and discussing what they would like the outcome to look like and their needs for the task, such as what does the client want the main colors of their website to be, what fonts they want to use, where they want images to be places, what tabs they want on the website and so on. The graphic designer has to understand the client’s needs before making decisions. But graphic designers don’t just make websites, they also create advertisements, books, magazines, computer games, posters, product packaging, displays and exhibitions etc. All of these things require a lot of time and effort, all of them include communicating with the

If we examine our existence through a dichotomous lens of internal and external experiences, it is easier to understand the importance of graphic design. Everyone, to some extent, is trapped within themselves. There is me in here, and you in there—a separation exists. We find common ground in the external world where there are certain rules that most of us have agreed to play by. Graphic design functions as a catalyst for either strengthening or disintegrating these rules. It screams, “Continue! Begin! Stop!” The graphic designer must work through the external world, understand its rules, and journey through their internal world in search of a project’s solution. If the solution is successful,

Beyond showing facts, diagrams can also visualise imagination. It can change a readers view from a fictional concept into a realistic concept or it can build up an image that is non–existent to demonstrate an idea such as an architectural plan. Although the building doesn’t exist yet, a diagram can aid in picturing how the end product would look. Another example being Harry Potter, a fictional story created by J.K Rowling whereby Harry’s so-called ‘Maurauder’s map’ has been made visual. Having this visual diagram of the map and wizard school, the audience are able to visualise how the designer actually envisioned them. Consequently, by providing the reader with a visual, it leaves them with little to no room for their own interpretation. This shows the visual rhetoric’s of graphic design.

The well-known writer and cognitive scientist/cofounder of the Nielsen Norman Group, Donald A. Norman, in his book, Emotional Design: “Why we love (or hate) everyday things”, he analyzes the design elements in products. Norman’s purpose is to show why products we use should not be hard to use but attractive and fun. He explains in tremendous detail how the design of an object affects a person emotionally. He argues that in order for an object to be more successful it must be more attractive to the users. Norman uses concrete evidence to back up his argument. He employs the use of imagery, diction and tone in order to convey to his readers the idea of emotional design.

While Rogoff focuses on the consumption of visual rhetoric, Hum emphasizes its production. Hum asserts that ideologies, assumptions, stereotypes, and cultural context, influence choices when designing visual images. She implores those who produce rhetoric to be conscious of their design choices, as they are reflections of their position within existing power hierarchies and often come from a place of privilege. The racialized gaze, “Highlights how well-intentioned designers, as a result of the perceptual habits of their time, may be blind to the ideological grammar, structures, and conventions of their

in today's society and is important to have in life. Graphic design is used in media, the

The reasoning behind this essay is to prove to The Art Institute of Pittsburgh-Online Division that I, Adriana Petoskey, have the ambition, passion, and autonomy to take on the responsibilities of what comes with obtaining a Bachelor of Science in Graphic Design.

Gender roles are roles,dependant on gender, made over time by society. Society has somehow formed the bias that one gender has to act the way that they believe is civil,according to history. The picture shown on page 75 in the eBook shows a women working,in what seems, a metal shop. The women seems focused in her job at task. Stereotypically,a man would work this position. Yet, this picture broke societies rules of what a women should be doing in life. According to the article, “Why Is Pink for Girls and Blue for Boys?” by Natalie Wolchover (on www.Livescience,com) “Decades of research by University of Maryland historian Jo Paoletti suggests that up until the 1950s, chaos reigned when it came to the colors of baby paraphernalia. "There was

Have you ever thought about why your favorite color is your favorite? Well believe it or not, colors are often associated with certain emotions. For example, my favorite color is purple. Purple is often known as a calming and kind color. Years ago though, purple was a very wealthy color; since only the rich and royal could afford such a color. “The meanings associated with different colors are important to marketers because the tools used to communicate brand images are mechanisms of meaning transfer”(Madden et al.). Due to the influence of color on the human psyche, visual artists should be familiar with the effects of colors, how colors are perceived, and how colors are advertized.

According to Van Oost, gender can be an explicit or implicit part of the design process. This means that technology can be specifically designed for either male or female consumers, but technology does not always explicitly take into account gender. When a developer is creating a new device, the device is shaped by the creator’s identity. Oost says, “recent studies have shown that in those cases in which designers develop artifacts for “everybody” they often unconsciously base their design choices on a one-sided, male user image” (Oost, 196). During the development process, designers and engineers create technology with the user is mind.

I began my research for the thesis under the notion that the desire to attain ‘special’ exists in the field of design. Over the past few decades, within various contexts ranging from fashion design to product design and graphic design, the term ‘special’ is used as a catch-all phrase which seem to have become omnipresent. Creating ‘special’ things is what everyone-designers and users-assume design is all about. However, in fact, ‘special’ is playing out a fantasy far removed from daily life and interrupting potentially harmonious atmosphere with its awkward presence (Frukasawa N. & Morrison J., 2012). Design, which is supposed to make life easier and smoother, be responsible for the man-made environment we inhabit, now seems to pollute them by creating ‘beautiful trashes’ (Berman D. B. 2009). Encouraged by glossy lifestyle magazines and marketing departments, design becomes a competition to produce things as noticeable as possible to generate media coverage by superficial means of color, shape, material, decoration and surprise at an increasing update rate. Its realistic and idealistic goals to serve everyday needs and make the world a better have been side-tracked. The virus ‘special’

Gender : affects the designs for both male and female customers (e.g. apparel for women)

The world of Graphic Design has been revolutionized time and time again with many artists setting high standards for aspiring graphic designers. Two artists who are interesting and innovative in their own ways are graphic designers Chipp Kidd and Jennifer Morla. Kidd has created many design successes with some of his most famous book jackets being Jurassic Park, Naked by Davis Sedaris and All the Pretty Horses. The designs of the books are all drastically diverse, making it difficult to pinpoint the designs to one single artist. However dissimilar the designs are, they have two things in common; they are innovative and perfectly reflect the content of the pages between the covers. Jennifer Morla is an artist with a differing career from Kidd. She focuses on branding of companies rather than book jackets. She has worked with companies such as Levi’s, Apple Computer, Design Within Reach, Wells Fargo, Herman Miller to help form a clean brand for the companies. I am researching the histories of both Chipp Kidd and Jennifer Morla because they are both trailblazers in the Graphic Design world and have come from drastically different backgrounds. Their histories and accomplishments can have a great impact on aspiring graphic designers.

During the past years, graphic design has been changing all over the world, especially regarding the use of certain techniques of designing. Traditional principles and techniques of design allow designers to be more creative, but more and more designers are using computers. So, is new technology good or bad? It may seem strange to consider the different aspects of graphic design because most people only know the technological side. Though most people think graphic design is more about the digital media, it is actually a complicated process that requires creativity that computers cannot supply.

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.