Odor Beaters Athletic Shoes

This paper introduces the basic situation and feathers of current athletic and casual footwear industry and raises that active management of

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

Athletic footwear cannot be designed to cater to a large group as in general. It has to produceits products with a distinct difference keeping in mind the age groups or usage groups it isintending to target.

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

Running shoes have strengths and weaknesses. Trail running shoes are usually waterproof. Waterproof does not mean

In addition, they should investigate carefully the market situation of "Odor-Eaters" insoles, because consumers' brand awareness are closely related to the degree of market competition. If they did not ask these questions about Combe's brand, it would be difficult to assure that "Odor-Eaters" socks could be supported by "Odor-Eaters" insoles.

In March 1980, Hosiery market in United States was quite competitive in terms of price and players. Chipman-Union Inc. was one of the major players in this market which produced a whole gamut of hosiery products ranging from men’s dress hosiery to socks for all types of customers like men, boys, girls, misses and athletes.

Being I have two and a half hours of basketball after school and two hours of Robotics on top of that, I began to smell bad. At basketball practice I would get all sweaty, then I would put on the clothes I had been wearing all day to go to Robotic. I tried to mask my stench with deodorant, but even if I used the whole stick I would not eliminate the smell. During Robotics people stared at me because I was radiating the smell of deodorant and sweat. People would scoot their chairs away from me to avoid having to smell me.

By the use of Porter’s Five Forces model to analysis the athletic footwear market around the world; our strategy is to cut the price of footwear in the Year 11 and 12, and to increase budget of advertisement and to bid celebrity endorsements in order to boost the sales volume in a competitive industry .

Sports footwear and apparel expected will growth in future as customers cannot substitute these products. However, ASICS have to implement or produce with more high technology product to enhance

The athletic footwear industry includes all producers of shoes designed in an athletic style or for an athletic use. We define the active footwear industry as an industry that manufactures shoes for active lifestyles. The primary focus of this analysis is on the United States market as it represents roughly 32% of the overall footwear market (PRWeb,

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

Also sport has been emphasized a lot lately as recreational activities to promote healthy life. Product segmentation could also create new market segments within the existing ones. For example, running shoes designed especially for rough surfaces or mountain terrains, or with reinforced ankle protection, or with some added features such as anti-bacterial insole.

The athletic footwear industry consists of shoes for a variety of uses. Running, walking, aerobic, hiking, biking, gym, and shoes for various sports are considered athletic footwear. The athletic footwear forecasted to grow at a CAGR of 2.1% between 2016 and 2022. The demand for athletic footwear will continue to increase over the next seven years. This demand is fueled by the change in populations around the world. The increase in urbanization will continue to increase the demand for athletic footwear.

Seeking Behaviour Although Nike is the market leader in sports shoes, this doesn't guarantee consumers will switch to competitors alternatives. There are consumers who switch brands in an attempt to be different. This is often due to changes in fashion 4.6 Consumer Decision Making in the sports shoe market, for a running shoe: Total Set