Of Be Our Guest: Perfecting The Art Of Customer Service By Theodore Kinni

Janet Waskos the author of “understanding Disney: The manufacture of fantasy” this book uncovers many truths about the business of Disney and their motives behind the company. In order for Waskos to provide her readers with a deep understanding of Disney’s invisible motives behind their actions, she investigates ways in which Disney constructs society. Waskos first provides the audience with an analysis of Disney and synergy. She then focuses on how Disney promotes the idea of capitalism. Waskos supports this notion by using examples, such as, Disney theme parks, the concept of mass production and mass merchandising. In addition, Waskos outlines ways in which Disney fails to meet reality, and inflicts social norms on society. Janet

It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.

Net income increased from $93 million in 1984 to $445 million in 1987, so Disney increased its net income more than four times after Eisner’s takeover in the first four years. Much of this incredible success is due to Eisner’s tough leadership, brand management and his corporate strategies. He not only brought the company back on track, but also made sure, that Disney did not loose its sight in his own corporate values (quality, creativity, entrepreneurship and teamwork) (1, p. 4). Much of Disney’s success in the first four years under Eisner was due to the strategies of simultaneously “managing creativity” and keeping an eye on costs due to well-defined financial objectives (1, p.4). What’s more, Disney

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

The Walt Disney Company has created theme parks throughout the world for guests to undergo a specific experiences that recalls the guests’ inner child through rides, visuals, and music. Disney has proved to be more than just a theme park; it is portrayed as a “world” or “land” of acceptance and integration of all cultures into one place. The universality aspect is what draws people in from different countries to visit the parks. Ultimately, the Disney parks are based off of two key concepts: commoditization and Americanization. Since Disney is an imagined utopia, guests buy into, literally and figuratively, the commodities and experiences it offers. Through music and visuals, Disney intertwines a message of Americanization through a single world culture that the guests accept. Disney’s limited understanding of cultures became much more apparent as theme parks were erected in different countries with cultural values that differ from American norms. Disney is a utopian society that exposes a narrow interpretation of the different cultures throughout the world.

The Walt Disney Company is a diversified international entertainment company (Disney, 2010) with ownership of many media outlets including radio, cinema, television and literature as well as consumer products such as stationary and toys. The Disney brand has huge recognition globally especially in the category of children’s entertainment with over 80 years of productions in this sector. With an obvious predominance and market leadership in children’s entertainment and consumerism, The Disney Company has an unparalleled capability to reach

Relevance: There is no escaping Disney. Whether or not you have realized it, Disney has influenced you in some way whether it be by the movies, or the imagination and make-believe. I’m sure some of you dressed up as princesses, pretended to duel each other as pirates, or played make believe. Even after Walt’s death, his company is still producing animated and live-action films and overseeing the still-growing empire. Today’s children are evidence of a lasting legacy through his parks, movies, and merchandise.

Disney has been involved in the lives of millions of Americans since the early 1920s and even now, continues to touch the hearts of each new generation. What started as a simple and humble cartoon studio grew into a world-wide known enterprise. Disney brought comfort to the United States post WWII and has been a staple in households across America for children everywhere. It is not uncommon for people to reminiscence about their childhood when thinking about Disney shows or movies. So, how did a little cartoon studio get so well known? The era of when the studio was created may be one of the advantages that led Disney from an uncle’s

The Walt Disney Company had become a powerful source in creating childhood culture all over the world. Its animated films in

The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consumer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores.

Walt Disney’s influence on American culture cannot be overstated. Every child who’s grown up from the 1950s on, grew up in in a world where Disney’s universal entertainment products, marketing and values were everywhere. From the catchy theme songs to the exhilarating theme parks, Disney has built the fantasy empire. He used his animation and film making skills to not only make fantastic movies but to also bring joy into times of war, fun into times of education, and excitement into times of vacation. Without Walt, the world would be a little less joyful and a little less magical without his signature and everlasting touch.

The well known classic Disney tales we have grown to know and love has gravitated towards the roots of traditional storytelling, capturing the technicalities of park design with the combination of imagination and engineering, signifying the importance of creating a identity that supports the story of that place .Walt Disney ultimately significantly impacted the society, pioneering new fields of creativity and imagination, revolutionizing family entertainment and

Walt had a mind that always told stories behind his ideas not just coming right out with his many ideas. Walt had a partner's statue with him holding the famous creation Mickey Mouse hand first made in the Magic Kingdom by Gibson. We begin to talk about Disney three main parts to running a great magically business for guests. The first one we talked about was customer/ guest satisfaction working as a team to help keep that magically alive. The second one we talked about was employee/cast excellence you want the cast to dress the part based on the story to always giving the guest there magically experience. The last one we talked about was the financial/ business Results bringing money into the company not just lowering prices because if Disney was to lower prices the park would be overcrowded. You would not want for your guest to be in an environment that would cause a safe hazardous with many people in one place. He was telling us about how if the prices were to be lower the park would bring more guests but would cause for a park to be overly crowded which would cause guests not to really enjoy themselves I actually agree with that because of the fact people wouldn’t really be able to get around the park easily. We then talked about Disney story line Walt first coming up with a story, having a storyboard with a musical score than the script coming up with the dialogue. He then having the character animation with the layout and background plus the effects, clean up, last but not least computer animated system and sound effects to set the mood. We learned about Disney speak employee will be called cast member, the job would be the role, the uniform would be a costume, customers would be guests, with customers would be on stage, employee only area would be backstage not using your phone, customer area would be

After reading this chapter one can see that the magical aspect created for guest has many components involved and is a great lesson for all service-oriented companies. The lesson learned is that Walt Disney’s magic is created by producing exceptional quality of service. This includes innovation, beauty, families coming