Oh My Siomai

When customers walk into the store, they first try to adjust themselves according to the surroundings of the store. It is very important to get the customers attention.By viewing the setup and location of the store in relation to the shopping, Paco

To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

The Best Manufacturing Company is considering a new investment. Financial projections for the investment are tabulated here. The corporate tax rate is 38 percent. Assume all sales revenue is received in cash, all operating costs and income taxes are paid in cash, and all cash flows occur at the end of the year. All net working capital is recovered at the end of the project.

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

• Owner has limited capital: $15,000 for feasibility study; and $500,000 of trust money that will be made available for investment.

A market demand analysis is used to help understand how much consumer demand there is for a given product or service. This type of analysis will help determine if a business can successfully enter a market and generate enough revenue and profit to maintain the business. One must identify the market and the growth potential.

To handle the development of marketing materials, Estrada should have new offers every period of time. First, this would make the store and new products attractive for costumers. Second, all Hispanic American’s cultures, for example, the people from Central and South America or Cuba, are involved in stores and it would make it interesting for every group of costumers.

If this plan is accepted and approved by the board of directors, we will have another meeting soon to discuss and confirm further information about the investment. It is predicted that the plan can be initiated by January 2014. The full cost for this investments are assessed at USD $75 million as analysed in the following proposal.

An amount of $100,000 is sourced from two prominent owners with Joana Anderson contributing $70,000 and the remaining $30,000 coming from Peter McCarthy. The rest of the stakeholders have contributed to about $40,000. Thus, the total investment at start is amounted to $140,000. The remaining $30,000 which is needed for the initial expenses comes from the two different bank loans—one of which is a one-year loan amounting to $10,000 and a long-term loan of $20,000 for a period of five years.

1. INTRODUCTION 2. CLEANLINESS 3. REAL WELCOME & THANK YOU 4. HOSPITALITY GESTURES 5. CUSTOMER COMPLAINTS & RECOVERY 6. SECURITY 7. GOOD COMMUNICATION & FOLLOW-UP 8. BIRTHDAY PARTIES 9. LOCAL STORE MARKETING (LSM) 10. PRODUCT AWARENESS AND COMPANY INFORMATION 1 11 28 32 37 42 50 56 58 64

Most of the businessmen consider market research the key to a successful business empire. It is quite essential to conduct a thorough research to analyze the prospects of an existing or new product. A well-conducted research proves fruitful in evaluating the business situations, the potential sales of a product, prospective customers and so forth.

Market Analysis: The analysis shows the preference of people which products they would like to use.

It’s a benefit for the customers, is very easy to find it. The building has a clear glass windows and each window has a poster of the product they’ve got inside, which are reflects the ambience of the store. Window displays attract people because they can see on the posters what the shop has inside, and if they can see something that they might need, they will go and buy it. This shop also has website in order to improve the service level . It provides food, drinks, cloth and technology. All the ages can buy things from that market so as gender. The customer service level is high; it also has a self-service checkout. The design of the store inside is modern and very colorful, it has a very fresh air inside and it’s very organized. The cashier packs your food in bags, which has the same colour as the logo of the shop.

Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.