Old Economy Steve

Advertising Age (2011) outlines a new marketing plan for Old Navy. The company is planning the campaign with the 25-35 year old male demographic in mind. With a fairly narrow target market such as this, the campaign's message and media can have a high degree of focus. That focus, however, has to come from certain assumptions that the company makes about this target audience, specifically with respect to how the audience can be reached and to what messages the target market will respond. This campaign is focused on online videos, that are intended to be watched on a computer or mobile device, as opposed to television. The message of the spots is to differentiate Old Navy from the clothes that are characteristic of other demographics. In this case, the other demographics are represented by "Supar Tool" and "Corporado" characters that are caricatures of younger and older demographics respectively. The central message is that Old Navy helps you "dress like a man", not like those caricatures but a man that fits a different demographic and psychographic.

Steve was the inventor of apple computers, and he made a big impact on the world with his technology. He suffered from pancreatic cancer for two decades, and almost died from it. At age of seventeen, he went to college that was as expensive as Stanford, but his parents couldn’t afford money for his college so he dropped out. He was one of the most intelligent people in this planet. Cancer is the most dangerous disease that can get someone.

this cartoon that I chose was created by Laura Simmons on April 3 2010 .The image under the caption is a guy in his full dressed army gear holding a paper in his hand, and next to him was a guy in a cap and gown holding a diploma in his hand. This cartoon is showing that with the war going on right now plus the economy being at such a poor state, that it is easier to find a war then to find a job. I also assume it is showing that the war that is going on right now is huge and they are trying to put a stop to it but nothing has been done to make it stop. It is showing that the president is doing so much with the war and not much to create more jobs for people in the US. It shows you that it is easier to be a soldier at that point in time because the war didn’t seem as if it would end, and jobs are so invisible right now that it would be so much easier for people to find a job in the army rather than anywhere else.

During the time of World War II and The Great Depression, Steve explained how music was used as sort of a security, and it even increased his patriotism.

The image in Figure 1 delivers a visual message and it is supported by illustrated text, three captions, and two logos. The knowledge necessary to interpret the illustration is knowledge of writing and English (Barthes 1977: 153). This analysis is applicable to an adult audience familiar with ‘food’- and ‘diet’ ideologies, as well as concepts of celebrity endorsement.

Living in the technological age, it is hard to bypass the famous (or infamous) meme. Whether on Facebook, Twitter, Tumblr, or Reddit, memes are found everywhere and encompass a spectrum of disciplines, discussions, and events. The origin of the “meme” is that it is a “cultural idea that self-replicates like a virus and mutates while at the same time it preserves its core structure to survive” (Hristova 266). Just as mentioned in this definition, memes are definitely seen as viruses that seem to reach every corner of the internet, whether for positive or negative reasons. For example, during the Occupy Wall Street movement, the “We are the 99%” meme was especially popular and was an important component in the movement’s outreach and definition (Hristova 275). However, before memes, and before the Internet, there were cartoons. Political cartoons, in particular, are defined as illustrations or comic strips containing a political or social message that usually relates to current events or personalities (source). By focusing on

Steven was a 16 year old boy. He had the same skater haircut, love of music, & flannels over T-shirts that all the boys with that style wore in 1994.

This approach is to be appeal and need for a product through the use of relating it to people one could see themselves as. The plain folk approach in this add is through the people who weren’t big names, but people whom you and I could relate to as they are just looking like the everyday American of the time, which can be seen from the advertising that this is at least 30 years old with the seventies and eighties apparel.

The second advertisement demonstrates a young handsome white man advertising a specific brand of clothes, which seems to belong exclusively to Macy’s. The colors that stand out in the advertisement are red, white, and blue, which are seen on the clothes the young man is wearing and the two American flags that are in the background. The setting of the image also demonstrates a fair, which is known to be an American pastime. The phrase of the image reads, “American Icons, a celebration of the people, places and things we love.” The words are chosen carefully to craft a sense of patriotism. It makes the consumer feel like they should buy the clothes in order also become an “American Icon” as the captions of the image suggested. Almost as if that would help them fit within the society and also be an equal individual, a right that Americans should have in this country but is often times not seen with the minority groups that reside in the United

The cartoon presents a group of people sitting at a dinner table, eating dessert or US wealth. The vast difference between the rich white man, and the difference between the other people, the middle class and the poor, can be seen through a variety of characteristics. The difference in chairs, drinks, clothing, skin color and the biggest difference is the unequal amount of food each group receives. The elephant serving the rich man represents the Republican party, and seems to be adding onto the huge pie of wealth with whip cream representing tax cuts. The view of this cartoon seems to be stating that the government is happily treating the rich as superior while ignoring the poor and middle class. It is implied that the author is criticizing capitalism and that the distribution of wealth in the United States is not equal. This specific view point can be related to an event in history, the French Revolution. A reason the French Revolution occurred was the immense difference in wealth between the three estates, it was a clear example of the rich being treated as superior while the poor were ignored. This further emphasizes the consequences that can occur when one class is held above the

The author uses tone and images throughout to compare and contrast the concepts of “black wealth” and a “hard life”. The author combines the use of images with blunt word combinations to make her point. For example, “you always remember things like living in Woodlawn/with no inside toilet” (line 3). This image evokes the warmth of remembering a special community with the negative of having to use outdoor facilities. Another example of this combination of tone and imagery is “how good the water felt/ when you got your bath from one/ of those/ big tubs that folk in chicago barbecue in” (line 9). Again, the poet’s positive memory of feeling fresh after her bath is combined with the fact that she had to bathe in a barbecue drum.

Steve Jobs by Walter Isaacson is about the life of Steve Jobs and he came about being as wealthy as he was. It all started in 1955 when he was born in San Francisco and ended on October 5, 2011 in Palo Alto. Steve was well known for his company Apple. He changed the world with technology. If it weren’t for him and his company, I don’t think we would be as advanced and close with others as we are now. He was very argumentative, but he enjoyed making the users happy about the product. He was a jerk also, but it all turned out for the better for everyone in the product. He was a very hard determined worker and believed in only the best for the customers. I think he was kind hearted as well because of how much he cared about the users. He deserves the credit of building an excellent company and products.

Of these classic American stereotypes, the cowboy hat atop Lauren’s head carries with it as much nostalgia as nearly any other possible non-government affiliated symbol (i.e. the American Flag). The cowboy hat represents American concepts such as the west, wide open spaces, and manifest destiny. A secondary interpretation, which actually makes more sense in the context of the ad, being that the form and shape of this hat renders itself much more commercial than functional, is that the hat references the “Golden-Age of Hollywood,” a time in 1950’s and 1960’s America when Western film was at its height and “every” young boy in America wanted to be John Wayne.

To keep this idea their target audience was teenagers, younger, fresher, with more money to spend. Young people had their own spending power as consumers, following the hard times of the war, when, it seemed, everyone had a lot more money than anticipated and wanted to spend it on fashions and lifestyles. A new group of people to suck into the ever expanding trade, looking for heroes to follow, and interests to pursue, Levi's used this opportunity and has drawn repeatedly on the idea of the 'rebel'. Levi's new advertising campaign introduced a creative new idea, involving a man and a woman recreating the impression of 50s America.

The image being examined, “The Man in the Money Suit,” is a hand drawn sketch by R.H Burnside for a costume design idea, which was put into play at the Billy Rose Theatre in New York. The theatrical production for which this costume design concept originated, transpired in 1939; however, the image itself was drawn in 1923. The drawing portrays a man, positioned front facing, wearing a matching tuxedo and hat holding his arms out wide with white gloves on. The design of the suit coat, pants, and hat are all a simple checkerboard pattern with alternating white and black squares with each white space having a dollar sign inside of it. The man seems to be of a fairly white complexion suggesting that the man to play this role in the play was white. In itself, the image, is simple with minimal shading, a small shadow of the man and a blank background.