Old Mother Hubbard Company Case Study

. PR, marketing, and advertising are used in Consumer marketing by working together to build consumer demand for products, and maintaining lasting relationships between the organization and their stakeholders. “Marketing has traditionally relied on paid advertising to reach the consumer base for products or services” (Swann 277).

They accomplish this by sourcing the highest quality ingredients from around the world, combined with innovative research and development to deliver products that have become industry standards in the health supplements sector (Blackmores, 2014).

The Rose Company is building a new plant to reduce cost, improve the quality of products, and maintain competitive leadership by gaining a slight production advantage. The main obstacles to be overcome are the commissioning of a new plant, new methods and process, and administrative reporting issues. As the newly hired General Plant Manager, I plan to resolve these issues by insisting that all plant communications flow through me, instituting training for plant personnel and setting operational expectations.

Do you really know what is in your meat? What about what happens to the meat after it is slaughtered? Fortunately, the conditions have gotten much better throughout the years. But many years ago, in the early 1900s meat consumers bought spoiled and rat infested hams that were produced by the meat industries. Nowadays, the meat industry has improved to a certain extent. Today, about 80% of all U.S. feedlots are injected with hormones (Lerner). Americans should know what they are eating. This is important in the meat industry because they are the producers of all the meat that we eat. The meat industry has improved and is much better than the 1900s, but still not at as ideal as everyone thinks it really is.

Peyton Approved is a business that manufactures and distributes organic all-natural and hypo-allergenic baked treats for dogs. The company named after our dog (Peyton), was an idea that started at home after realizing the severity of his allergies from the products bought at the store; and what could be done to make all natural products that would not cause any more harm. What started as a home-based idea soon turned into a business after realizing that “Peyton” was not the

Smackey Dog Foods, Inc. is a small, private company which specializes in manufacturing and selling natural dog foods. Their new boutique division, Best Boy Gourmet has grown significantly due to recent product demand. The company started small and is operated by sisters Sarah, Kim, and Jillian. Sarah serves as the President and General Manager. Kim is the Production Operation Manager overseeing the inventory, production, and shipment of the dog food with the help of her assistant, Henry. Jillian is in charge of Sales with a team of 12 salesmen in Illinois, Indiana, and Wisconsin. The business is based out of their hometown of Chicago.

The Smackey Dog Food, Inc. is a family owned business. It was started by three sisters, Sarah, Kim and Jillian, in the kitchen of their home. They lived in a suburban area of Chicago, Illinois. Their business is making all natural dog food. After using their own dogs and the neighbor’s dogs as test subjects, it was discovered by local vets, pet stores and grocery stores. These local places began to distribute the dog food. The demand for their food began to increase and they moved their business to a larger facility and hired additional workers. As compared to competitors, Smackey Dog Food, Inc., began to rise

Dog food ingredients are very important because the substances that dogs ingest are what control their normal routine. If a dog is eating food that is healthy and full of nutrients, then they are most likely going to be very active and happy. In contrast, if a dog is receiving ingredients that are harmful or contain toxins, then they are probably going to be lethargic and ill-tempered. Everything a dog is eating is going to impact their longevity in

Representatives have approached breeder’s Own Pet Foods, Inc. from Marketing Momentum Unlimited, a marketing and advertising consulting firm. The reason for the meeting was to discuss the company’s possible entry into the retail branded dog food market in the Boston market.

Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it can be repackaged and offered as a frozen premium product, to picky pet owners via general retail distribution channels. Since the product is considered premium, it should fetch premium prices because of its ingredients and its claimed benefits to

The over-arching problem that Breeder’s Own Pet Foods has is which marketing-strategy would best serve as a vehicle for entry into the dog food retail business. Additionally, it has to select the most prominent geographic location (s) for distribution of its product. Another root problem component is how to get the supermarkets to stock and distribute this dog food since it is in the frozen category and may not appeal to traditional dog food buyers because they don’t readily associate dog food with frozen goods.

Positioned to be perceived by buyer as the only dog food that they would want to purchase for a dog that is considered part of the family

Breeder’s Own Pet Foods, Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652: Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods, Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market.   The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013).   One of the challenges for Breeder’s Own is breaking into an already saturated market.   However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods,

There should be plenty of information online for each product at the brand’s website to determine what the potential side effects are of your dog consuming the various ingredients. This will help you determine if you may need to worry about possible dog food allergies arising as a result.

* High quality products with the best raw materials (naturally raised beef, pork and chicken)