Old Spice Advertisements

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

Advertisements from the early 1900s to today’s marketing propaganda have changed dramatically in terms of picture and context through the years. Some similarities still remain through the evolution of marketing merchandise, but many differences can be seen in more recent ads. The Palmolive soap company’s advertisements from the 1900s exemplify the issue of sexism that took place in that time period. The ads primarily focus on the youth and beauty of women and how it appeals to men. The advertisement creators target the insecurities of women and threaten the achievement of being loved by a man. Women are made to believe that their intelligence does not contribute to a man’s affection, but only beauty will grant a woman the gift of eternal love

For this discussion, I chose to discuss the following three advertisements; Old Spice: The Man Your Man Could Smell Like, 1984 Apple's Macintosh Commercial, and Volkswagen: “Think Small.”

In the beginning of the commercial, Old Spice man was shirtless throughout the commercial; however, he wore a sweater which tied around his neck and white pants. This commercial make him appeared to be confident and elegant. When the Old Spice directed the female audience to look at their partner and then back to him. The commercial generates senses of desperation and makes the audience feel that they should follow his commands. The Old Spice commercial wanted the audience to be attentive on what he has to say. Also, Old Spice man used his magic to turn the game tickets into diamonds. The Old Spice man developed his ethos by his pronunciation, the way he spoke towards the audience and the way he’s wore his attire in the Old Spice commercial.

The Old Spice body wash commercial, “The Man Your Man Could Smell Like,” starring Isiah Mustafa, a previous NFL player, begins in a bathroom. He commands women to look between their man and him. Isiah addresses the fact that their man isn’t him, but that he could be more like him if they stopped using ‘lady scented body wash.’. The setting changes from the bathroom to a boat out at sea. He shows the audience all the things he could give them, such as tickets to an exciting event the audience is supposed to love, and diamonds. Isiah tells the audience that anything is possible if their man uses Old Spice products. The commercial closes out with the actor on a white horse. This ad effectively uses pathos and ethos with the assistance of sexism and comedy, and logos through symbolism: try to impress women, make other men jealous, and overall relate to the

Two women who are observing this scoff at how cockeyed the advertisement is for Old Spice Hair Gel then proceeding to sell it to the audience by saying it’s for the look boys want and then everyone is laugh screaming and the commerican ends. This advertisement doesn't appear to perpetuate to the masculine gender role that old spice is commonly known for doing. In fact this ad seems to be self aware of Old Spice’s traditional marketing strategy and seems to mock it. Then transitioning into the product and abruptly ending the commercial with the phrase, “Mom and sons agree It Practically Smells Itself” a play on the phrase “ It practically sells itself”. The woman who appear unamused at first may be Old Spice acknowledging that their advertisement aren't targeted at women and they may have a disfavor for them, but they still sell well.

They appeal to the women, and actually addresses them as being the target audience. We begin the commercial with the Mustafa directing his questions strictly towards the women. The women then become the interconnected audience watching the commercial. Women are then more likely to purchase the body wash or encourage their significant other in their life to purchase the product. As the Old Spice Company successfully sells their product to the women, they are selling the product to wives, sisters, aunts, and even grandmothers.

Most of us have probably, at one point in time, seen the Old Spice commercials. One commercial, in general, has become a very well-known one recently called the “Mom song.’ This commercial is in a series of commercials named “Smellcome to Manhood.’ These commercials first began in 2014 during the NFL playoff games and have since become some of the most popular commercials on television and the internet. Within a day of its airing, the term “Old Spice” was tweeted over 50,000 times, and the video has had over 1 million views since its posting on the internet. Some say it’s funny, others say it’s creepy. In any case, this commercial has the internet buzzing. What is it about this ad that make it so appealing? Although this commercial doesn’t realistically depict the product it’s advertising, its clever and subtle use of all three of the primary aspects of appeal (ethos, pathos, and logos) persuaded many to switch to Old Spice, and, as a result, root itself into the popular culture.

Old Spice is an American brand of male grooming products, and has been around for eighty years. Old Spice is known for the legendary deodorant. In 2010 Old Spice released an advertisement campaign called The Man Your Man Could Smell Like starring Isaiah Mustafa as the narrator. Isaiah then describes everything that would be possible if the target audience’s man stopped using lady scented body wash.

Advertisement The advertisement that I am using to present the fallacies present in it is an Old Spice advertisement. It is well known that Old Spice uses many fallacies in their advertisements instead of promoting their products with statistics. Instead the commercials appeal by abstract visuals that are more eye catching than anything else. The advertisement specifically that I will be breaking down is The Man Your Man Could Smell Like, acted by Isaiah Mustafa, which is important because Mustafa represents the Old Spice idea that “Old Spice boosts your confidence, so you become a manly man that women”, while another actor Terry Crews represents the “Old Spice is for manly men that want POWER.”

“Hello, ladies, look at your man, now back to me, now back at your man, now back to me” (YouTube 0 - 7 seconds).This line became very famous from this iconic Old Spice commercial, which was successful due to how compelling and humorous this advertisement was and was known throughout all the social media networks in the nation (Procter & Gamble page 1). The narrator is named Isaiah Mustafa, who creates this macho man persona for Old Spice “The Man Your Man Could Smell Like” advertisement (Wikipedia line 8). The narrator wants your man to smell like the Old Spice products instead of smelling like your girlfriend’s body wash to promote their “After House” Scented Body Wash by using a plethora of logos, his ethos, which helps build this whole advertisement

Advertisers seem to think of people purchasing their products as athletes or people living crazy lives, this is the case for old spice. My advertising identity sees not the product, but the name and pitch of it to determine if i'm going to purchase it. Another way the ad speaks to me is the way it comes across, they use extreme situations that could be potentially deadly but Old Spice is somehow capable

First off let me say that I love old spice commercials. To me they are honestly the best commercials out there besides the Super Bowl ones. I specifically loved the Terry Crews old spice commercials. That guy is hilarious and makes me want to buy the product. I was originally going to write about these commercials but I saw you wrote about it first and didn’t want to cramp your style. Anyway great post and I cannot wait to read more of your discussions.

Most of us have seen the old spice commercials with The best talking Isaiah Mustafa, better known as "the old spice man". These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. But what is it that makes these ads so appealing. To consider this question I 'm going to break down "the man your man can smell like" commercial. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded many people to use old spice and at the same time helped old spice reach a close connection with its target audience, this embedding itself into our popular culture.

Many advertisers in the newspaper, websites, and TV today use different ways of doing things to persuade the audience into buying their product. A popular product that is marketed this way is Axe body deodorant, especially in the “unleash the chaos” commercial. Axe as a product has been in a market for a period of time. It’s has proved to be a market leader in the cosmetic industry. The product is manufactured in a wide range of customer demand. Axe is available in various scents like vanilla, orange, strawberry, and other more. This ad for Axe Anarchy, found at adsoftheworld.com (http://adsoftheworld.com/media/print/axe_petrol), intelligently play this idea, knowing that it can sexually cause affection to ladies. Anarchy, as shown, was a fragrant product designed for women so that they also can attract men and be a more sexual attraction. The ad illustrates the sexuality between man and woman which proves to be likeable and convenient to “unleash the chaos”, the use of the slogan and image, colours, product details, and