Old Spice, Become A Man

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Courtney Van Houweling Paula Fender 1st Year Comp November 10th, 2016 Old Spice, Become a Man Most of us have probably seen the Old Spice commercials with the confident and fast-talking Isaiah Mustafa, AKA "The Old Spice Man." These commercials first began in early 2010 and have since become a whole series of some of the most popular commercials on television and the internet. But what is it about these ads that make them so appealing? To answer this question, this paper will focus on the commercial that started it all: "The Man Your Man Could Smell Like." Although this ad does surprisingly little to realistically describe the product it is advertising, its clever and difficult to notice of all three first parts of appeal convinced many people to switch to Old Spice, and, at the same time helped Old Spice reach a close connection with its target audience, this way embedding itself into our popular culture. Before getting into any analysis, I would like to give brief summary of how the ad goes forward. Mustafa, in a bathroom wearing nothing but a towel, starts a speech which describes how "anything is possible" when a man uses Old Spice body wash. In one continuous take, Mustafa moves from the bathroom to a sailboat, to a sandy beach, and lastly, to horseback riding. The commercial ends with Mustafa delivering the non-sequitur punchline, "I 'm on a horse," and the camera zooms out to show the audience that Mustafa is in fact riding a horse. Also, Mustafa completes all this
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