Old Spice Commercial

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

Old Spice is a man's deodorant company that uses a man's attractiveness to their company’s advantage. In this commercial a very fit male is telling you that your man may not look like him, but your man can smell like him. For example, “Anything is possible when your man smells like Old Spice and not a lady”(ENGL Rhetorical Analysis: Old Spice Commercial). This quote is promising that if your spouse or loved one uses Old Spice then he will not only smell great but it is possible to look that fit. Which is not impossible, but it may give false hope to some people, by making it look easier than it is to be fit. “Advertising is modifying the way it targets young people. Its renewed efficiency is enhanced by the current context of young people’s relationship with technical and technological devices” (Bermejo, pg. 157-165). This statement portrays the reason ads are modifying and blowing up most mobile devices. For instance instead of just seeing commercials on TV, we now see them on Facebook, Instagram, Snapchat, and almost any mobile game you

A commercial designed by the duo Rhett McLaughlin and Link Neal was published in April 2009. The commercial featured a furniture store located in North Carolina called The Red House. Following the first week of its publication the commercial became a sensation, drawing in viral recognition from million of people due to its satire and comical way of conveying the intended message.

Authors can convey abstract ideas or non-existent characters to life with the assistance of rhetorical devices by communicating the nature of emotions to the intended audience. Allowing the audience to connect and relate with the abstract ideas. The usage of apostrophe can be found in literature and even in media. The usage of apostrophe is most evident within the Old Spice commercials. Isaiah Mustafa plays the role as the “man your man could smell like” in the commercial, who narrates and performs a simple monolog throughout. Mustafa can directly connect with the audience with the assistance of “breaking the fourth wall,” to guide their directions and appeal to their emotions. As a marketing technique, the motives of these Old Spice commercial is an attempt to appeal to the female audience whereas typically it is geared towards men.

Personally, I think the Oxi Clean Commercial is effective. Not only are they just selling a stain remover, but a way to make me feel confident in getting that coffee stain out of my white T-shirt. It makes me feel like it can “get the tough stains out.” The tone of the commercial is Dramatic, because of things they say in the commercial, like “Don’t just get it clean, get it OxiClean.”, and “It gets the tough stains out.” Another tone of this commercial is how it shows excitement, with material like “Makes your whites whiter, makes your brights brighter.” By the end of the commercial, I, the child of the customer, feels like I can trust this brand to get even my toughest stains out, and trust me there’s a lot.

The commercial “Questions” advertising Old Spice opens with Isaiah Mustafa also known as the man your man can smell like in nothing but a towel. He starts by addressing the women of the world with a suggestive “hello ladies” and continuing to further question women on what they want in a man. It then uses the power of rhetorical strategies such as ethos and pathos, with humor and gender stereotypes to connect with the target audience and convince them Old Spice is the product for them. The narrator initially addresses women appealing to their desire to make their man more attractive, while targeting men who want to be more attractive to women. Old Spice commercials offer little logic or statistics to back their product, however their use of sex appeal and humor play into peoples emotions perhaps making them feel insecure which has proven to be highly effective in selling this brand.

The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not

This ad uses Ad Hominem, Slippery Slope, Popular Appeal, and Straw Man. The ad implies that anything is possible when your man smells like Old Spice and not a lady, and the visuals depict material items that a woman could own if her man smelled like the Old Spice man. This message appeals to societies materialistic cravings and appeal to confidence. This is an ad hominem because the Old Spice man says “If he would

Old Spice has become well known for their humorous style of commercials. Their style leads many to believe they aren’t actually using much rhetorical content. However, these commercials are heavily packed with content meant to convince people to buy Old Spice without being as overt as many other commercials. Many commercials use unknown actors to talk about their product. Isaiah Mustafa, the star of many Old Spice commercials, wasn’t particularly well known before his start with Old Spice, but since he has gotten a position as an Old Spice man, he has done an amazing job at tactically using the bandwagon commercial approach.

The Old Spice body washes commercial” The Man Your Man could smell like” was aired during the 2010 Super Bowl. In the beginning of the commercial, Old Spice man located in the bathroom and standing in a towel, bare-chested. Old spice man said “Hello ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to old spice, he could smell like he’s me.”(Old Spice). Old spice man asks his audience this question as he transitions from the bathroom, to the sailboat, and riding on a horse. The commercial ends with Old Spice man saying he’s on a horse. The camera zooms out and unveils to the audience that he was sitting on top of the horse. The

Calvin Klein understands the fact that men will buy a cologne that will, not only make them smell “hot”, but make them feel like it too. They employ a windowed effect with this poster, by providing the image of a future that can only be achieved by using this product. By utilizing this ad, men will automatically associate the experience of using this

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

Most of us have seen the old spice commercials with The best talking Isaiah Mustafa, better known as "the old spice man". These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. But what is it that makes these ads so appealing. To consider this question I 'm going to break down "the man your man can smell like" commercial. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded many people to use old spice and at the same time helped old spice reach a close connection with its target audience, this embedding itself into our popular culture.

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.