Old Spice Commercial

Decent Essays
“Anything is possible when your man smells like Old Spice and not a lady” (“Old Spice”). Whenever a company produces a commercial they will use a variety of strategies and techniques to catch your attention to get you to purchase their product. Old Spice is a company that specializes in male hygiene, such as shampoo, deodorant and body-wash. During the “The Man Your Man Could Smell Like” commercial they are advertising a new body-wash, Red Zone. During the commercial they use gender stereotypes, humor, and rhetorical strategies in order to persuade the audience and to switch to Old Spice and buy their Red Zone body wash. Old Spice relies on showing the ideal male body, using humor and using sex appeal to get people to buy their product, Red Zone. This commercial is part of Old Spices “Smell like a Man” campaign, thought the series they are trying to sell a product called Red Zone body was. The first time this commercial was aired was during the Super Bowl in 2010. The commercial starts out with former NFL player and actor Isaiah Mustafa, who represents the perfect male body in modern society, in a bathroom with nothing but a towel around his waist. He starts by saying “Look at your man, now back to me, back to your man, now back to me.” The scene switches very quickly and he is now standing on a yacht in the ocean and a navy scarf around his neck. He then pulls out an oyster that opens up and is holding “two tickets to…show more content…
Do I think that this advertisement was successful? Yes, in my own case I use Old Spice products and I know that many of my friends do too. I think Old Spice gained a lot more customers after these commercials were released; young men were no longer embarrassed to use Old Spice products after seeing Isaiah Mustafa, an ex NFL player, using these
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