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Old Spice Commercials

Decent Essays

Old Spice vs. New Spice
Commercials and ads are a pesky part of everyday media in the world. They’re main objective is to catch a certain group of peoples’ attention while interesting them in buying a product. That’s what the ever classic Old Spice commercials do; grab the attention of viewers immediately and efficiently sell their products. Oddly enough, Old Spice uses women as their primary marketing group by claiming that using the products will make their man smell like the “perfect man”. These claims are backed by two actors, Isaiah Mustafa and Terry Crews, appealing to the different wants of women. Isaiah Mustafa commercials use more sexual appeal and desires to attract the female audience. They are calmer and give the viewer a flavor …show more content…

He stands beside a wimpier man that is holding a fake looking hockey stick and wearing a poor excuse of a helmet. Terry Crews proclaims that “Old Spice body wash can change a regular smelling man into a man that smells like power” (…Vending Machine). He then yells towards the man, combusting all his clothes off until he is in only boxers. His outfit is then changed to what looks to be a Halloween costume of an Egyptian pharaoh. The man explodes into a vending machine afterwards when Terry screams “Potato chips”. The ending of the commercial is of a few Old Spice fragrances and the phrase “Smell is Power” while Terry Crews sings along to the …show more content…

The goal of these commercials are to show that the body wash can make the viewers man more powerful and dominant. Terry Crews has a body builder type physique, which is completely different from the smaller, more sensual look of Isaiah Mustafa. The “perfect man” is defined in these set of commercials by someone who is not afraid to take charge. It attracts women who want the man to play a real man’s role in the relationship instead of a wimp. It also implies that women want a humorous side to their men. The commercials go over the top to try and gain viewer attention. Not only is Terry Crews yelling at the audience, but the special effects of explosions and clothes being blown off from someone else yelling at you is too outrageous for most people to ignore. The commercials always grab the attention of whoever is in the room while mostly targeting women who want a dominant

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