Old Spice: Does Your Man Look Like Me?

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

The third statement, “to persuade my audience that it is unethical for doctors to receive money from pharmaceutical companies to promote their products” is a question of fact statement. Reason being is because it is stating a fact. I would rewrite the statement as a question of value. For example, should doctors receive money from pharmaceutical companies to promote their products. Last but not least, “to persuade my audience to join Teach for America” is a question of value. Reason being is because it gives a personal opinion. I would rewrite the statement as a question of policy. For example, “is joining there a beneficial need to join Teach for

Calvin Klein understands the fact that men will buy a cologne that will, not only make them smell “hot”, but make them feel like it too. They employ a windowed effect with this poster, by providing the image of a future that can only be achieved by using this product. By utilizing this ad, men will automatically associate the experience of using this

Authors can convey abstract ideas or non-existent characters to life with the assistance of rhetorical devices by communicating the nature of emotions to the intended audience. Allowing the audience to connect and relate with the abstract ideas. The usage of apostrophe can be found in literature and even in media. The usage of apostrophe is most evident within the Old Spice commercials. Isaiah Mustafa plays the role as the “man your man could smell like” in the commercial, who narrates and performs a simple monolog throughout. Mustafa can directly connect with the audience with the assistance of “breaking the fourth wall,” to guide their directions and appeal to their emotions. As a marketing technique, the motives of these Old Spice commercial is an attempt to appeal to the female audience whereas typically it is geared towards men.

The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

The Old Spice commercial persuade the viewers to purchasing the body wash. The adverstiments were targeting couples; however, their main focus was to persuade females more than males. The Old Spice commercial targets female because they would go shopping and buy fragrance and soap products. In the adverstiments, Old Spice man said “I ‘am the man your man could smell like” were speaking directly to the female audience. The Old Spice commercial wanted to encourage females to go out shopping and buy Old Spice body wash in order to have their

Chaffee stated that, “hasty generalization is a general conclusion made that is based on a small sample.” (Chaffee, 2012) At the end of the ad they mention “Smell like a man, man”. They are trying to say that those who are using Old Spice will smell like a man while those who did not use Old Spice smell less like a man. After all, the ad was meant to persuade the audience to want to buy the Old Spice products and feel as confidence and be as amazing as the man in the

Old Spice is an American brand of male grooming products, and has been around for eighty years. Old Spice is known for the legendary deodorant. In 2010 Old Spice released an advertisement campaign called The Man Your Man Could Smell Like starring Isaiah Mustafa as the narrator. Isaiah then describes everything that would be possible if the target audience’s man stopped using lady scented body wash.

The corporation is trying to convince the audience that by the use of their new deodorant spray scent men will become more attractive. The shady and fearful side of the nerdy boys’ life has filled with colors given by Old Spice and its wonderful fragrance. Old Spice not only sells good perfumes, but also sells a chance to attain great popularity. Even though the product is for men, but the advertisement also appeals to women. This ad makes women realize what they want to see in their men.

Ever wonder how to attract women? Wait no longer Tom Ford’s new cologne met those wants and need of yours. This Cologne would definitely put you in a place you never thought you’d see yourself. This ad consists of a cologne being held by a man and a lady but her hand is around his, which centralizes the cologne in the picture. The cologne stands out in the ad from the light skin tones of the models, the vague black background and the appearance barely of a classic suit; The design of the perfume has a sleek and unique look that attracts men and stand out in the ad. promotes it a lot as well. The Tom Ford (Santal Blush) cologne ad, paints a hidden message that men should purchase this product to attract women. The ad’s main focus is to attract

Most of us have seen the old spice commercials with The best talking Isaiah Mustafa, better known as "the old spice man". These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. But what is it that makes these ads so appealing. To consider this question I 'm going to break down "the man your man can smell like" commercial. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded many people to use old spice and at the same time helped old spice reach a close connection with its target audience, this embedding itself into our popular culture.