Old Spice Rhetorical Analysis

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

Authors can convey abstract ideas or non-existent characters to life with the assistance of rhetorical devices by communicating the nature of emotions to the intended audience. Allowing the audience to connect and relate with the abstract ideas. The usage of apostrophe can be found in literature and even in media. The usage of apostrophe is most evident within the Old Spice commercials. Isaiah Mustafa plays the role as the “man your man could smell like” in the commercial, who narrates and performs a simple monolog throughout. Mustafa can directly connect with the audience with the assistance of “breaking the fourth wall,” to guide their directions and appeal to their emotions. As a marketing technique, the motives of these Old Spice commercial is an attempt to appeal to the female audience whereas typically it is geared towards men.

Old Spice is a man's deodorant company that uses a man's attractiveness to their company’s advantage. In this commercial a very fit male is telling you that your man may not look like him, but your man can smell like him. For example, “Anything is possible when your man smells like Old Spice and not a lady”(ENGL Rhetorical Analysis: Old Spice Commercial). This quote is promising that if your spouse or loved one uses Old Spice then he will not only smell great but it is possible to look that fit. Which is not impossible, but it may give false hope to some people, by making it look easier than it is to be fit. “Advertising is modifying the way it targets young people. Its renewed efficiency is enhanced by the current context of young people’s relationship with technical and technological devices” (Bermejo, pg. 157-165). This statement portrays the reason ads are modifying and blowing up most mobile devices. For instance instead of just seeing commercials on TV, we now see them on Facebook, Instagram, Snapchat, and almost any mobile game you

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

In the beginning of the commercial, Old Spice man was shirtless throughout the commercial; however, he wore a sweater which tied around his neck and white pants. This commercial make him appeared to be confident and elegant. When the Old Spice directed the female audience to look at their partner and then back to him. The commercial generates senses of desperation and makes the audience feel that they should follow his commands. The Old Spice commercial wanted the audience to be attentive on what he has to say. Also, Old Spice man used his magic to turn the game tickets into diamonds. The Old Spice man developed his ethos by his pronunciation, the way he spoke towards the audience and the way he’s wore his attire in the Old Spice commercial.

Usually when some commercials are addressed towards women, they typically do not grab the attention of men thus causing men to not buy the product. However, not only does this body wash appeal to the women who want their significant other to be like Mustafa but also towards the men who want to smell more masculine like Mustafa. The product is still made for men, so men are still likely to be encouraged and influenced by the commercial to smell like Mustafa so Old Spice does appeal to both female and male audiences. But trying appeal to such a wide audience can give a company quite the advantage in the marketing business. For example, not only is Old Spice trying to sell their productions, they are also trying to get the men and woman to choose Old Spice over every washing products on the

Chaffee stated that, “hasty generalization is a general conclusion made that is based on a small sample.” (Chaffee, 2012) At the end of the ad they mention “Smell like a man, man”. They are trying to say that those who are using Old Spice will smell like a man while those who did not use Old Spice smell less like a man. After all, the ad was meant to persuade the audience to want to buy the Old Spice products and feel as confidence and be as amazing as the man in the

Old Spice is an American brand of male grooming products, and has been around for eighty years. Old Spice is known for the legendary deodorant. In 2010 Old Spice released an advertisement campaign called The Man Your Man Could Smell Like starring Isaiah Mustafa as the narrator. Isaiah then describes everything that would be possible if the target audience’s man stopped using lady scented body wash.

The corporation is trying to convince the audience that by the use of their new deodorant spray scent men will become more attractive. The shady and fearful side of the nerdy boys’ life has filled with colors given by Old Spice and its wonderful fragrance. Old Spice not only sells good perfumes, but also sells a chance to attain great popularity. Even though the product is for men, but the advertisement also appeals to women. This ad makes women realize what they want to see in their men.

Advertisement The advertisement that I am using to present the fallacies present in it is an Old Spice advertisement. It is well known that Old Spice uses many fallacies in their advertisements instead of promoting their products with statistics. Instead the commercials appeal by abstract visuals that are more eye catching than anything else. The advertisement specifically that I will be breaking down is The Man Your Man Could Smell Like, acted by Isaiah Mustafa, which is important because Mustafa represents the Old Spice idea that “Old Spice boosts your confidence, so you become a manly man that women”, while another actor Terry Crews represents the “Old Spice is for manly men that want POWER.”

They did not have to give an informative campaign because every one knows what deodorant is. So this left the company with a lot of creative leeway. Old Spice persuaded the audience on why their product is the best and why they stand out from other brands. They did this by making it seem cool to be wearing Old Spice. In the commercial’s, they have a very good looking and cool guy to be the spokesperson for their product. This is smart approach to take for this certain product and targeted audience. Teenage boys are trying to be cool and fit in, so when they watch this commercial, they start to believe that they will also be cool and fit in if they wear Old

“Happy Meals and Old Spice Guy,” by Joanna Weiss, focuses on those two examples in an effort to explain corporations’ marketing strategies and the market forces that drive them. Weiss talks about the McDonald’s Happy Meal, which, under influence from both critics who claimed it was unhealthy and that the toy tricked children into eating it, as well as proponents who defend its nostalgia factor, was changed by McDonald’s to include and prominently feature healthier options. The Old Spice Guy, however, is much less controversial; Proctor & Gamble simply saw an opening for selling men’s body wash by advertising it to women, who it noticed were buying body wash for their significant others, and pursued it aggressively with a social media and television

Arguing has been a reliable method to convince and prove a point to a reader or audience. In our time various companies use different techniques to tap into the minds of society in order to persuade consumers into buying a certain product or donating money. One primary company would be AXE, a male grooming company that sells hygiene products, which targets male consumers from the ages sixteen through twenty-four by using logos, and pathos in the form of sex appeal, humor, and the idea of questioning a man’s masculinity.