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Old Spice Rhetorical Devices

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Authors can convey abstract ideas or non-existent characters to life with the assistance of rhetorical devices by communicating the nature of emotions to the intended audience. Allowing the audience to connect and relate with the abstract ideas. The usage of apostrophe can be found in literature and even in media. The usage of apostrophe is most evident within the Old Spice commercials. Isaiah Mustafa plays the role as the “man your man could smell like” in the commercial, who narrates and performs a simple monolog throughout. Mustafa can directly connect with the audience with the assistance of “breaking the fourth wall,” to guide their directions and appeal to their emotions. As a marketing technique, the motives of these Old Spice commercial is an attempt to appeal to the female audience whereas typically it is geared towards men. …show more content…

Pointing towards the king’s chamber covered in blood, Macbeth acknowledges the dagger’s presence and communicates with it. With mixed feelings, Macbeth encounters contradicting thoughts on executing the king in effort to gain power. The dagger symbolizes Macbeth’s bloody destiny, and Macbeth’s vision of this dagger is one of the many hallucinations and visions that creates a motif of deception throughout the play. Closely related with apostrophe, personification is a rhetorical device used to give human characteristics to objects, inanimate ideas, and animals. Apostrophe is “a term used when a speaker directly addresses someone or something that is not present (Shmoop).” For example, the stars danced playfully in the moonlit sky. The stars are personified, given human characteristics, with human abilities to dance. Thus, we can say that the star has been personified in the give sentence. In an apostrophe, persons are merely referred to, however, in personification objects are given human

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