Old Spice Stereotypes

The Old Spice; The Man Your Man Could Smell Like commercial was designed to pitch the Old Spice men’s body wash line. However, it appears to sell sex appeal and luxurious items. The advertisement was directed towards woman because they tend to do most the shopping in most households. Therefore, to successfully pitch the product, Old Spice had to get creative to attract the attention of the female audience. While it’s true women are famous for splurging on body washes and lotions, they don’t want their man smelling like a rose. I believe most guys

Old Spice is a key example of how advertisement and marketing companies can excel and make a lot of money by understanding how societal norms and beliefs influence what people buy. Old Spice’s “Smell like a Man” campaign appealed primarily to young men, but also to men of all ages because they have created the understanding that this product will work regardless of who one is. Nearly all of the ads in the campaign addressed a female audience and each ad essentially compared the male actor in the commercial to their man, an association which emphasized luxury, fitness, and the perfect man. This is what is known as branding and it is exactly how companies such as Old

Most of us have probably, at one point in time, seen the Old Spice commercials. One commercial, in general, has become a very well-known one recently called the “Mom song.’ This commercial is in a series of commercials named “Smellcome to Manhood.’ These commercials first began in 2014 during the NFL playoff games and have since become some of the most popular commercials on television and the internet. Within a day of its airing, the term “Old Spice” was tweeted over 50,000 times, and the video has had over 1 million views since its posting on the internet. Some say it’s funny, others say it’s creepy. In any case, this commercial has the internet buzzing. What is it about this ad that make it so appealing? Although this commercial doesn’t realistically depict the product it’s advertising, its clever and subtle use of all three of the primary aspects of appeal (ethos, pathos, and logos) persuaded many to switch to Old Spice, and, as a result, root itself into the popular culture.

The Old Spice commercial called “The man your man could smell like” is unique. When you first watch it, it almost looks like it is mocking men in a way. There are many different angles the audience can take on this advertisement campaign. Normally, a men’s advertisement would only focus on selling to men, but in this case Old Spice is targeting both men and women. They are doing this by drawing in both sexes by telling them what can be achieved if this product is used. If a woman’s man uses this, all their desires will come true, and if a man uses this, he will be able to please his woman in all different ways. Something else that stood out to me was that they portrayed their actor as a well-fit muscled man who is coincidentally handsome.

The next commercial is a muscular man selling a man’s soap called “Old Spice” The description says it is focusing on the character’s abilities which is him being a

Old Spice an American advertising campaign developed by ad agency Wieden + Kennedy in 2010 featuring Isaiah Mustafa became popular after the first advertisement, The Man your Man could smell like, went viral. Which is owned by Procter & Gamble Men’s grooming products such as deodorants and antiperspirants, shampoos, body washes and soaps. Initially launched as Early American Old Spice by William Lightfoot Schultz’s soap and toiletries company, Shulton inc., in 1937, it was first targeted to women, with the men’s product only being released before Christmas at the end of that year.

Old Spice” The Man Your Man Could Smell Like” was a television advertising campaign that had a handsome, very muscular man and “Hello, ladies,” says the strapping this handsome man, standing in a towel in a bathroom, as the spot begins. “Look at your man. Now back at me. Now back at your man. Now back to me. Sadly, he is not me, but if he stopped using ladies’ scented body wash and switched to Old Spice, he could smell like he is me, “a captivating smile, fascinating eyes sparkling, and a coquettish elevation of his eyebrows and towards the end he was sitting on a horse, saying” I am a horse”. All these aspects could have attracted the attention of many women to use the Old Spice product which

In the Old Spice body wash ad, there is a shower and a tub in the bathroom. The bathroom is very clean. Two models are in the ad. One is female and the other is male. The female is a white woman in her twenties with long black hair. She doesn’t look like the average women. The female doesn’t have any wrinkle or scars. She looks like the perfect female. She is made up to look like the women that men get if they use Old spice. She is standing outside of the shower wearing just a white towel. She is staring up at the male like she is idolizing him. Her facial expressions show that she thinks that this man is the perfect man. The ad puts the female bellow the

All of Old Spice’s products are for men. However, this commercial is attempting to persuade both men and women to buy Old Spice products. Old Spice is saying that if a male uses their hair products he will get women’s phone numbers, or at the very least his

The fantasy message of the ad is shown to be: “If you use Old Spice body wash, you will be the ideal man.” This is made obvious from the words used by the main character, and by the things that he does. For example, he says, “Do you want a man who smells like he can bake you a

Other images such as the long hair, the instruments, and the sticking out of the tongue show a new found, outgoing personality compared to the so called average looks of the normal side of the teen. This tells viewers, especially those of the same age group as the teen in the advertisement, that Old Spice and their products will turn any bland person into someone popular and interesting. The ad also hints to young male viewers that using Old Spice products will attract women, due to its overwhelming power to increase popularity and manliness. This is perhaps the companies most powerful tool for persuading consumers to buy their products. The campaign’s slogan on the ad reads “There’s a Man in There”. This is a short but yet powerful phrase that drives the desires of the consumer. By planting the idea in the consumer’s head that the scent of Old Spice products reinforces manliness, therefore attracting women, Old Spice effectively plays on the desires and emotions of the viewers. Since most of the targeted audience, young males 17-25, strive for the same qualities and attributes advertised by Old Spice products, it is far more likely that young adults will pick the product that is in line with their own personal

In the ad that Isaiah Mustafa is featured in, you can see a white soap bubble made motorcycle in a bath tub with Isaiah having long bubble hair with a manly mustache, wearing only a vest to show his abs. There is a pretty looking female looking up to him with awe and wonder clearly attracted to him by her body tones. Isaiah is holding a red Old

For as long as advertisements have existed, gender displays have been used to establish the role of one gender with relation to the opposite gender. Men and women are depicted differently in advertisements as men have a more dominant, active pose whereas women have a more submissive yet sexy allure. Perfume marketers use this tactic to lure potential buyers into purchasing a fragrance. To promote their product, companies use erotic images to appeal to the abstract idea of desire. The degree of sexualization depends heavily on the model in the perfume advertisement but women are almost always sexualized to a higher degree than men. In some cases, there are images of women promoting perfume where they are not scantily clad but rather portray a sense of youthfulness and independence. The women in these advertisements are usually recognized celebrities and because of their fame, they portray their own identities in perfume advertisements. Due to their status in society and media, prominent and more recognized women have more powerful poses in perfume advertisements which compare closer to a man’s perfume advertisement. Rather than being depicted as a meek woman whose sole purpose is to please men, they show that they do not need to depend on a man, but they can do things for themselves.

In the first, these commercials first began in early 2010. The commercial titled “The man your man could smell like,” Old Spice persuades the viewer that they or their man will smell like the man in the commercial and therefore be the perfect man. No man wants to smell like lavender, especially if it takes attention from the woman. The character is key in this commercial. The idea of the commercial is for the audience to want to be like, or their man to be like, the man in the commercial.

Figure 3 shows an ad that was produced by Old Spice and was found on the internet. The ad consists of a muscular male model on horseback with a bottle of Old Spice body wash. The caption for the ad states “Smell like a man, man”. This advertisement is trying to sell the idea that you need this product in order to become what is