Old World Wine and New World Wine

The winery industry can be categorized into red and white wine segments. The red wine segment, measured by tonnage of varietals crushed, has grown at a compounded annual rate of 4.7% for 10 years from 1989 to 1998, and a year over year growth rate of 8.2% from 1998 to 1999. Judging by the strong growth rate experienced in the red wine segment, it is reasonable to conclude that the red wine segment is in the growth phase of the life cycle model. In addition, production of red wine varietals which are relatively unknown such as syrah and sangiovese nearly doubled in a year from 1998 to 1999. The white wine segment, however, is at the mature phase of its life cycle as the segment shrunk slightly by 0.42% from 1998 to 1999. Overall, the industry is still at the growth stage lead by growth in the red wine segment.

A History of the World in 6 Glasses, is a book that explains what is happing in the world during the time of a popular drink. From, Beer in Mesopotamia to Coca-Cola in America, our world changed, a lot. The most interesting drink out of the 6, (Beer, Wine, Spirits, Coffee, Tea and Coke) was defiantly wine. As I read the book I could always connect a section of every chapter back to wine. Wine went through many changes, like the other beverages, but it stuck out to me for 3 main reasons. First off, the “Capitol of Wine” wasn’t in the same place the whole time. For example the Coca-Cola section was basically all based in America, where as wine went from place to place. The second reason the wine section stuck out to me was because of all the

The structure of the wine industry is quite different around the world. The barrier to entry is relatively higher in the New World than in the Old World. Referring to the market data on the level of concentration in 1998, people can see a few players dominate the markets in Australia and the U.S. while the level of concentration is quite low in Europe. Therefore, the rivalry in Old World is intense there.

Within the marketing umbrella, new world producers had broken paradigms using wine box packaging for sale and creating new segments of wine classifying these by the type of grape, which caused that consumers begin to compare what kind of wine to buy, its origin, grape, and quality before buying.

In this assignment I am explaining my personal experience of tasting an extremely prestigious Italian wine - 2004 Ruffino Chianti DOCG.

These are the ‘new world’ producers which are generally located in the Southern Hemisphere. Australia, Argentina, South Africa and the US have growing wine industries and are taking a large percentage of the global market share from old producing nations.

The buyer’s power within the wine industry varies between different places in the world. There are for example strategic differences between Europe and the “New World”. The “New World” includes countries like the US, Australia, Chile and South Africa. In Europe there is a big competition

The scope of the innovation expertise that New World wine producers have is value-chain wide in scope, and in-depth enough to completely re-order manufacturing, fermentation, distribution channel, pricing, marketing and customer service (Cholette, 2009). New World wine producers

When people think of French gastronomy wine is an essential component of her culture. While it remains a one of many licit joys the French indulge in, this gluttony is an important image and offering to tourist. Although parts of France greatly rely on the production and manufacturing of wine more than the actual consumption, they still rather enjoy their wine. Oenology in itself is a very interesting study and takes the appreciation of the drink to a whole new level. French wine is much like the French themselves its well-dressed, elegant, never overpowering, and well behaved. Even on the topic of Oenology the variety and quality that France provides is incredible. Two well-known regions, Rhône and Bordeaux, produce the some famous wine names such as Côtes-du-Rhône and Château d 'Yquem. The Côtes-du-Rhône is more earthy and tends to be described as rustic while Château d’Yquem is a sweeter or dry wine, and also holds the record for most expensive wine bought at 117,000$. Avoiding great detail it’s easy to say that the difference starts in the soil that makes the grapes. In a way the wine can be seen as a model for modern production and food by promoting quality and variety, in other words, an optimistic point of view for French food. France is always advancing in food and wine production therefore it is a fair assumption that they will continue to grow together.

There are so many places around the world that create wine, it can make it not only hard

Then eventually people cared for the age of the wine , it had seemed the older the wine, the better (Standage 55). This ideas and morals placed by the Greeks from wine spread wherever the wine went to. The book says “with its carefully calibrated social divisions, it’s reputation for unparalleled cultural sophistication, and its encouragement of both hedonism and philosophical inquiry, wine embodied Greek culture” (Standage 66,67). Wine from Greece spread all around, as did its influence on Greek culture. Wine became so distinguished that is became a symbol of the one who drank it, “a mark of wealth and social status of the drinker” (Standage 75). In Rome, different herbs and spices were added to wines, especially to the cheaper wines to hide the bad taste or imperfections. Mulsum, a drink drank by the higher class. While the Roman soldiers drank posca, it turned into a vinegar like substance, they drank when wine was unavailable. Lora, considered the worst wine of all, was drank by the slaves, it was a thin, bitter drink. “From the legendary Falernian down to the lowly lora, there was a wine for every rung on the social ladder.” (Standage

Wine continues to be a staple in society, displayed in its prominent impact on culture and religion. It has paved the way for growth in both politics and philosophy; its involvement in trade allowed the spread of Greek ideas to reach many civilizations. Wine’s effect throughout human history is undeniable as it connected people from all over the world through trade and commerce. While it's true origins are lost and only recorded in “myth and legend”, it is believed that its first production was in the Neolithic period, between 9000 and 4000 BC (Standage 47). Wild grape vine, cereal crops, and the invention of pottery lead to wine production in areas of modern day Armenia and northern Iran. Reddish residue found inside a jar from a Neolithic village in the Zagros Mountains is the earliest physical evidence for wine (47). Wine’s possible origin in this region is mirrored in the story of Noah.

The first known people to regulate the growth of wine were the ancient Romans. The Romans found that wine grew best in higher elevations and off the ground; as well as in certain regions. The practice of regulating wine carried on to recent history and modern times with France and other European nations heavily regulating wine production. Additionally, new world wine nations – like the United States and Australia – have implemented laws regulating the production, distribution and sales of wine. In the United States, wine laws vary in federal, state and local realms. Wine laws in the United States regulate what appears on the label, how it is distributed, where and when it can be sold, and intellectual property.

distribution and inequality to a fairly high degree. French children are taught to be emotional reliant on their parents. As they proceed through different stages of their life, they begin to depend on teachers and superiors therefore creating acceptable standards of inequality. Wine and culture are interdependent in the personal and professional cultural realm of France. Just like a “flawless bottle of vintage wine, France displays perfection in the land and its people” (Gannon & Pillai, 2013, p. 229). As a result, wine has “shaped the country’s disposition weaving a common thread through all the varying walks of French life” (Gannon & Pillai, 2013, p. 227). The classification of wine has contributed to the classification of

This case describes the global development of wine industry, and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign.