Oligopoly Assignment

This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating

Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008)

In business, market structure plays an important role, which helps to shape the competitive landscape for businesses at all levels. Each business industry will naturally form a market structure that comes in numerous forms: Perfect competition, monopolistic competition, oligopoly, or monopoly. Verizon Wireless is a well-known communications company and large enough to affect the market. Oligopoly is defined as a market in which only a few firms dominate, and judging from Verizon competition there are only a few firms involve: T-Mobile, AT&T and Sprint. With only few competitors involve the barrier to entry is high, but there still lies a large pool of customers. The barriers are high because of the amount of money that has to into the infrastructure

There are many models of market structure in the field of economics. They include perfect competition on one end, monopoly on the other end, and competitive monopoly and oligopoly somewhere in the middle. In this paper, we will focus on the oligopoly structure because it is one of the strongest influences in the United States market. Although oligopolies can also be global, we will focus strictly on the United States here. We will define oligopoly, give key characteristics important to the oligopoly structure, explain why oligopolies form, then give an example of an oligopoly in today’s economy. Finally, we will discuss the benefits and costs in this type of market structure.

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.

The organization and characteristics of a specific market where a company operates is referred to as market structure. While markets can basically be classified by their degree of competitiveness and pricing, there are four types of markets i.e. perfect competition, monopolistic competition, monopoly, and oligopoly. In perfect competition markets, many firms are price takers whereas monopolistic competition markets are characterized by the ability of some firms to have market power. In contrast, oligopoly markets are those in which few firms can be price makers while monopoly market is where one firm can be a price maker.

After largely dominating the telecommunications market for a century, Telstra’s competition has recently become more widespread. In order to effectively adapt to this changing market, Telstra has employed the use of market segmentation in an attempt to

The telecommunications coverage in rural and regional areas in Australia has monopolistic characteristics. Telstra has a competitive advantage over Optus with 99.3% coverage of the population compared to Optus with a 98.5%, this is equivalent to an estimated 192,000 more potential customers. Although Telstra has this competitive advantage they claim that the revenue received from their rural base stations does not cover the cost of development and maintenance.3.

Telstra can simply allow their loyal customers to have unlimited access to internet for the same price they are paying. Unmetered internet use will definitely give competitors a run

Introduction Telstra is an Australian company, which have an international presence in 15 countries, including China. They leads telecommunications and information Service Company by providing a full range of communications services and competes in all telecommunication markets. The primary activities of the company are providing basic access services to businesses and home in Australia such as mobile telecommunication, content and broadband access. Offering million variety of retail fixed broadband, mobile and fixed voice services.

Telstra is Australia Biggest Telecommunications Company that offers a full range of telecom services throughout Australia. Telstra provides basic access services to homes and businesses. Local and long-distance telephone calls services, mobile and Internet services. Telstra has 3.5 million broadband subscribers and over 15 million mobile telephony subscribers.

In 2005 Telstra launched its Next G network which later became the fastest wireless internet service in the world at speed reaching up to 42Mbit/s (Megabit per second) in addition to becoming the most covered wireless network in Australia; covering 99 percent of Australia’s populated areas. This helped transform its business practice from product focused to customer focused as Australian consumers were seeking reliable coverage for their mobile communications. Furthermore, in 2007 Telstra transformed from its old Customer

Telstra is known as Australia’s leading telecom and selective Information Services Company, who offer a full chain of communications services and competing in all telecommunications markets. In Australia we provide 15.8 million mobile services, 7.7 million fixed voice services and 2.8 million retail fixed broadband services. Their motto is that the more connected people are, the more opportunities they have. That's why we help create a brilliant connected future for everyone, everyday. Telstra’s future goal is to improve their customer advocacy, drive value from the core and building new growth businesses.

The contenders of Vodafone in Australia are Telstra and Optus. Telestra is a main organization which has secured 62% piece of the pie by income. It was the first who propelled portable information benefits that depended on LTE(long term development). LTE means information downloads and transfer speed which are get by the gadgets. Later on, Vodafone likewise began to

The companies that will be included in this paper are the main cellular mobile telephone companies that play a major role in the market. Only top/major players of cellular phone companies such as Smart, Globe and Sun telecoms will be included in this paper. The study however limits it to such because a big percentage of subscribers are subscribed in these three large cellular phone companies. And because of it, we can see the relation of producer and consumer and the effect of incentives regulated by the government specifically the National Telecommunications Commission (NTC) on to those companies.