Oligopoly Case

Buyer’s behavior is strongly influenced by members of their family. Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self-concept. Age and life-cycle have potential impact on the consumer buying behavior. The occupation of a person has significant impact on his buying behavior. Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. Lifestyle of customers is another import factor affecting the consumer buying behavior. There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes. The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, and social needs. Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior; therefore, marketers are interested in them.

When economists determine the competitiveness of market they usually look at the assumptions of the different market structures. The same

Monopoly isn’t just a board game where players move around the board buying, trading and developing properties, collecting rent, with the goal to drive their opponents into bankruptcy. However, the game Monopoly was designed to demonstrate an economy that rewards wealth creation and the domination of a market by a single entity. Monopoly and Oligopoly are economic conditions where monopoly is the dominance of one seller in the market and an oligopoly is a number of large firms that dominate in the same industry. Even though monopoly and oligopoly coexist in the same market, they do have some differences. In many cases, monopolies arise because the government has given one person or firm the exclusive right to sell some good or service. Since monopolistic markets are controlled by one seller, the seller has the power to set prices too high amounts. Monopoly companies give consumers limited choices on what to pay and what to choose from what is supplied. Oligopoly is consumer friendly because it promotes competition amongst sellers with moderate prices and numerous choices in products. Examples of oligopoly area wireless carriers, beer companies, and different types of media like TV, broadcasting, book publishing and movies. This essay will discuss descriptive section on how monopolies and oligopoly apply to microeconomics; it’s historical backstory, the government involvement with handling monopolies and oligopoly, how it applies to college life and the overall importance to

We are all University Students that currently live in Halifax Nova Scotia, but have all grown up in various places. Two of our members are from Ontario and the remaining members from various parts of China. Given this geographical separation, our group has some obvious diversity in our individual consumer profiles. This is partly due to our different cultures and values. Our families also greatly influence our contrasting consumer profile - with our differing ethnical backgrounds, different social classes and varying religions. Conversely, we all fit into the age bracket of 18-25 so share some similar purchasing behaviour as millennial consumers (Kardes et la., 2011, pg 38). We have all been apart of many of the same world changes, such as 911 and global warming. This greatly sways our prespective on which products we can identify with and our preferences. Likewise, we all are at the same life stage (Kardes et la., 2011, pg 8). We are all young adults, finishing up university and starting our independent lives with limited disposible incomes. We tend to make most of our purchases online, allowing us to find the best deals in the least amount of time. Most of us find that food is our number one expense and value the bonds people make while sharing a meal. Many of us find it difficult balancing our busy lifestyles and school, but work to covercome these challenges. All of these inflencers guide our purchasing habits.

Oligopoly is defined as a market structure in which there are a few major firms dominating the market in an industry. One of the defining factors is that each firm explicitly feeds off of the competitors' moves and their potential responses in regard to setting prices, launching new products, etc. Under this model there is a level of implied cooperation. The firms understand that it is in their own best interests to maintain a stable price. If one of the firms subsequently lowers their prices, their competitors will do the same and knock out any advantage the original firm was hoping to gain with lower prices. However, if they raise their prices, the competitors may not do the same and can keep their prices fixed which will allow them to gain more market share.

The New York Post’s business article, "Comcast-Time Warner Cable Critics Fired up," written by Claire Atkinson and Josh Kosman, discusses the Comcast and Time Warner Merger. Comcast has a deal with Time Warner that Comcast will pay $48.5 billion for the company. This deal is currently being reviewed by FCC. There is a possible violation of antitrust laws, as this deal may cause Comcast to be a monopoly of the cable industry. Many companies, like Amazon, Netflix, Dish Network, and Discovery Communications, are leading the attack against the merger. Critics of the deal are claiming that Comcast is in violation of Section 7 of the Clayton Act and the merger will cause harm to competition and consumers (Atkinson). The purpose of this paper is to explain oligopoly, monopoly, and costs because they helped me under stand Atkinson and Kosman’s article.

Behavioral data was also examined and cognitive factors observed. The cognitive factor is what is in the consumer’s mind. The information is not universally definable but provides an idea of what the consumer wants. The consumer-intrinsic factors include personality traits, cultural values, attitudes towards politics, and social issues. Consumption-specific is more towards the attitude and preference of the consumer.

Monopoly, the primary subject of chapter 11, transpires when there exist no competitors in the current market area of that product or service provided by that organization. Furthermore, monopolies contain limitations to the price of the product or service provided, like a competitive market, because of the elasticity of demand. Such as, if the elasticity of demand remains high, the product or service price will be low. For instance, an organization that provides services for oil change on vehicles and has a monopoly in a certain market area would be limited in pricing due to people unwilling to pay the high price and would rather perform the service themselves. Ceteris paribus, a saying that expresses the notion that everything will find its balance. Additionally, monopolies may charge a high price on their products or services for short term profits, however, prices must return to the market balance for that organization to remain in business. Keep everything in balance, the key takeaway for this chapter, refrain from greed even if you’re the only business in town.

My strategy for marketing can be started on facebook, we can create a public page that discusses the healthcare promotion and wellness to the whole people generally and seniors particularly. We can send an invitation to our friends. We should ask our friends to add more seniors to this page to increase their awareness about health promotion and wellness.

As part of their means of segmenting consumers, marketers and the media have usually demonstrated some bias for the individuals' life stage and demographics. The main reason for the use of these factors to segment consumers is because the economic, cultural, and age-specific characteristics have a significant influence on the consumer's behaviors and their purchase decisions. However, life stage does not necessarily cover for the entire reason that influences a person's behavior and purchase decisions. This is mainly because the way with which an individual lives his/her life is also a major contributing factor to their purchase decision and behaviors.

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Leon G. Schiffman and Joseph L Wisenblit. (2015). consumer behavior eleventh edition. United States of America : Pearson Education.

Culture is a major influencer in consumer purchasing. “These factors are often inherent in our values and decision processes” (4 major factors that influence consumer buyer bahaviour, n.d.). A person’s values are instilled on them by family, teachers, and other key people throughout their life. In most societies, there is social stratification or social classes. Those who share the same social class share similar values and behavior and have distinct product and brand preferences (Kotler and Keller, 2012, p. 153). Most buying decisions are made on the same values of their family. Most consumers share the same beliefs as their parents which create similar buying habits.

Consumer behavior refers to the behavior of consumers when they buy and consume economic goods and services. The behavior during the purchase of goods consists of, the purchase planning, purchase negotiations, the purchase completion, which still has contractual nature, to post purchase behavior is highly variable (Schiffmann & Wisenblit, 2015, p. 30-32). The consumer is influenced by the different factors such as: culture, family, peer groups, feelings, attitudes, personality and many other components. Therefore the consumer behavior deals with how the consumer buys, how the consumer decides to buy the product, where the consumer buys the product, how the consumer pays for the product and what the consumer uses the product for (Blackwell et al., 2006, p. 4-6).