Oliver Peoples : An American Luxury Eyewear Brand

Warby Parker is an outstanding eye glasses company that sells eye glasses as well as sunglasses to people in the United States. Warby Parker demands ethical behavior. This means that they focus on fairness, equality, and they act in way in which making their customers first is a priority. When running any kind of business, it is important to make it about the customers because they are the ones that matter. Every time a pair of glasses is bought from Warby Parker, a pair is donated in a different country to someone in need of glasses to improve their vision. They have their prices set to where it's a good amount to make profit and a good amount to get glasses sold. When they donate a pair, they donate glasses that are nice and well worth helping

Warby Parker target customers are people with a concern for style and a high quality eyewear that is at the same time affordable. Similarly, by adding a social component, the company appeals to customers that are motivated to help others and the environment. Warby Parker is well aware that some customers, especially nowadays, prefer to shop online from the comfort of their home. That is why Warby Parker implemented its convenient home try-on program designed especially for this kind of customers. Meanwhile, Warby Parker keeps gaining access to customers uncomfortable with purchasing eyewear online by taking advantage of the power of physical storefronts to promote brand awareness.

The Luxottica Group is an Italian eyewear company founded in 1961 by Leonardo Del Vecchio. Luxottica is the leading designer, manufacturer, and distributor of luxurious and designer eyewear controlling over 80% of the world 's designer eyewear brands. Luxottica has become a leader in the prescription eyewear business in North America with retailers that include LensCrafters and Pearle Vision brands, Asia-Pacific with OPSM and Laubman & Pank brands, and in South America with the GMO brand. Luxottica also operates points of sale for its retail licensed brands in North America under the Sears Optical and Target Optical brands.

Louis Vuitton “was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses” in the industry (Pearce & Robinson, 2013, p. 14-2). The firm’s products range from high quality “leather goods, handbags, trunks, shoes, watches, jewelry, and accessories”; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products “in 50 countries with more than 460 shops and generates more than €7-billion ($9.5-billion U.S.) in annual sales” (Wendlandt, 2013).

Jordan’s Furniture started as a small furniture business in 1928 in Waltham, MA. Two grandsons of the original owner, Samuel Tatelman, took over the business in the 1970s. They have expanded the business to four mega stores and from 8 employees to 1,200 employees as of 2011. In 1999, the company was sold to a subsidiary company of Warren Buffet.

LensCrafters operations strategy is to provide high quality eye care services to customers throughout the US, Canada and Puerto Rico. LensCrafters is known for the ability to perform eye exams, prescribing sunglasses and eyeglasses, and production of the glasses on the premises for each customer.

this has delivered strong levels of success and an unbeatable proposition for customers. centres, in-store trainers and a mobile training team. More than 6,000 UK staff received training as part of a career development plan, with a further 4,500 staff workshops and operational training days. There were two main Board changes during the year: Finance Director John Perkins became Joint Managing Director with his father, Doug Perkins and Richard Holmes was appointed as Marketing Director following the retirement of Andrew Molle. lenses at high volume and low cost to Specsavers stores. They provided over 18 million prescription lenses under the Pentax brand name to Specsavers stores in 2007. The supply chain provides Specsavers with a strong competitive advantage in the market, ensuring that leading edge innovation, at high quality levels and low prices, can be delivered to partners across the globe. The significant investment made in the supply chain in 2007/08 will continue, in order to support future expansion towards the Group’s current target of 2,000 stores. Significant investment is being made in IT and shared services offices in Southampton and Nottingham, in order to ensure world-class support can continue to be provided to all business partners.

For 50 years, Ralph Lauren 's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. However, in 2015, they reported a 5.3% drop in revenue from June 2014 to June 2015 (O 'Brien, 2015), and since then, the shares began a downward trend.

The cost of entry into the private medical practice space is usually too high due to the huge costs to attain required quality of education and the initial costs to set up a medical practice. The Ophthalmic Consultants of Boston (OCB) addresses this issue by providing general administrative and clinical functions for its independent member practices. Asides minimizing cost of operations by sharing common resources, this strategy allows physicians to focus on their strengths and achieve more results in the time they have to work.

Warby Parker’s mission statement is “to offer designer eyewear at a revolutionary price, while leading way for socially- conscious businesses” (Warby Parker, 2017). In order to fulfil its mission statement, Warby Parker has found the opportunity to create and capture their values in the eyewear industry by setting low price model and providing exceptional customer service. The company targeted at keeping the prices low by cutting middleman cost through direct connection with their customers by using digital technology. They connect with their valued customers by sharing relevant, personal, and entertaining information and creating experiences (Patino,2017). Warby Parker’s Home -Try-On program is created to keep

The global eyewear market is anticipated to continue to grow in the next six years due to an increased number of people experiencing visual deficiencies and also as the general population continues to age (Grand View Research, 2014). Eyewear consumers

One of the most spectacular failures of global marketing was Parker Pen's misguided foray into standardizing their global marketing program in 1984. Parker was one of the world's best known brands. It sold writing instruments in 154 countries and decided to bring virtually every one of them under the "global marketing" umbrella. Its plan was to centralize and standardize all aspects of the marketing program — packaging, pricing, promotional materials, and especially advertising. This "one look, one voice" approach to global marketing was to be orchestrated completely from the company's U.S. headquarters in Janeville, Wisconsin.

1. A brief history of the brand: origins, key stages in its growth , etc.

The word ‘brand’ is derived from the Old Norse word brander, which means to ‘burn by fire.

Mythology to society is just ancient past, but essentially it’s not. It’s thriving and very alive. Take a trip to your local mall and check the footwear department of any sporting store and there you’ll find the goddess. The name Nike characterizes the goddess who exemplified victory on the battlefield. In retrospect, if persons were asked the name Nike, Greek mythology is least expected to arise. The name Nike is now renowned as the most iconic brands around the globe. Though, not many people know the story it all began selling shoes from the trunk of a car. The crazy idea that emanated from Phil Knight that grew to become the global phenomenon today. This study will give insight into the creation, growth, and evolution of Nike.